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The hi project and Web Science Trust 9th Feb 2015

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Presenting the hi:project to the Web Science Trust

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The hi project and Web Science Trust 9th Feb 2015

  1. 1. Presentation to the Web Science Trust, 9th Feb 2015 www.hi-project.org / CC BY-NC-SA 4.0. the hi:project Document owner Philip Sheldrake | me@philipsheldrake.com | +44 7715 488 759 Illustrations by Nic at Karoshikula.
  2. 2. Presentation to the Web Science Trust, 9th Feb 2015 www.hi-project.org / CC BY-NC-SA 4.0. What?
  3. 3. Presentation to the Web Science Trust, 9th Feb 2015 www.hi-project.org / CC BY-NC-SA 4.0. PRE-DIGITAL DIGITALIZE DIGITAL post email social networking filing cabinet directories & folders search & discovery machine interface user interface human interface
  4. 4. Presentation to the Web Science Trust, 9th Feb 2015 www.hi-project.org / CC BY-NC-SA 4.0. 50 year old construct fit for 20th Century computing for the pervasive digital environment of the 21st Century up close to the machine up close to the individual designed for an ‘average’ user created uniquely for the individual the organization’s the individual’s the user must fit to the machine fits the products to the individual provides interactive information enables knowledge building degrees of awkwardness ideal, so ‘disappears’ largely static design dynamic, in the moment ‘the interface is the product’ the product is the product
  5. 5. Presentation to the Web Science Trust, 9th Feb 2015 www.hi-project.org / CC BY-NC-SA 4.0. Why?
  6. 6. Presentation to the Web Science Trust, 9th Feb 2015 www.hi-project.org / CC BY-NC-SA 4.0. The hi:project helps address some of the most pressing challenges facing our use of the Internet and the Web, today and tomorrow. EXPERT OPINION See http://hi-project.org/champions.
  7. 7. Presentation to the Web Science Trust, 9th Feb 2015 www.hi-project.org / CC BY-NC-SA 4.0. UI / UX & HCI more broadly social business & digital transformation digital inclusion & accessibility decentralized architecture vendor relationship management quantified self organised self internet of things education & learning future public relations privacy & trust
  8. 8. Presentation to the Web Science Trust, 9th Feb 2015 www.hi-project.org / CC BY-NC-SA 4.0. BENEFICENT See http://www.weforum.org/sessions/summary/tech-we-trust.
  9. 9. Presentation to the Web Science Trust, 9th Feb 2015 www.hi-project.org / CC BY-NC-SA 4.0. How?
  10. 10. Presentation to the Web Science Trust, 9th Feb 2015 www.hi-project.org / CC BY-NC-SA 4.0. I t’s time to get personal. It’s time for an interface that makes sense to us. One that’s every bit as unique as we are. One that knows us, helps us, talks our language. We call this the Human Interface (or HI between friends). And it works like this …
  11. 11. Presentation to the Web Science Trust, 9th Feb 2015 www.hi-project.org / CC BY-NC-SA 4.0. F irstly, it gets to know you a little. Nothing creepy, just aligning to your way of thinking. And once it’s familiar, it works with those organizations you do business with to assemble your personal service and personal data into your perfect personalized interface. One that’s neither too this or too that but one that’s just right for you. You may be a visual thinker, a pie chart lover, a list junkie or trend addict. Whatever it is that does it for you, your HI can do. No bother.
  12. 12. Presentation to the Web Science Trust, 9th Feb 2015 www.hi-project.org / CC BY-NC-SA 4.0. Narranged into broader lifestyle topics, allowing patterns and behaviours to reveal insight and discovery. ext comes context. The service and your data can no longer be seen as a detached compartment of your life but as a facet of a whole that can be
  13. 13. Presentation to the Web Science Trust, 9th Feb 2015 www.hi-project.org / CC BY-NC-SA 4.0. Sparticipation, trust and loyalty, freeing up their time and money to focus on what they actually do for you. ound good? Of course. Everyone wins. You get the most from your personal service and data and the organizations get to delight you at less cost and with less risk, building
  14. 14. Presentation to the Web Science Trust, 9th Feb 2015 www.hi-project.org / CC BY-NC-SA 4.0. A So be gone days of the user, welcome back the human. nd because this is an open platform, this love-in will just go on and on and on. Its potential is only limited by the imagination of the community that believes in it.
  15. 15. Presentation to the Web Science Trust, 9th Feb 2015 www.hi-project.org / CC BY-NC-SA 4.0. From the 90s Organizations present websites and apps customers can interact with. There’s limited or zero facility to wield data or personalize the experience and users must like it or lump it. From the 00s Third parties connect users to each other and organizations, centralizing and intermediating relationships. Their UI and policies do not correspond with ours here. As the saying goes, the users are the product. From the 10s HI is simple and powerful – the interface that’s ‘perfectly yours’. The network is decentralized and relationships are disintermediated. Data / info spanning organizations can be visualized and contextualized. Organization Interface Individual Relationship
  16. 16. Presentation to the Web Science Trust, 9th Feb 2015 www.hi-project.org / CC BY-NC-SA 4.0. The hi:project interfaces cover all manner of services constituting the major facets of life. Developed openly and freely in collaboration with anyone who wants to join in, the project can be considered in three parts: Developing the hi:framework The framework details the dynamic of the hi:engine, the personalization data and hi:components available to it, and privacy parameters. Developing hi:components The materials the hi:engine works with: data and information models; graphical libraries; methods for adapting information appropriate to the topic, the individual and context. Developing the hi:engine The personal software platform that assembles the interface that aspires to be perfectly yours based on your individual needs and preferences, familiarity and proclivities, progressively enhancing and reducing, adapting to device and context.
  17. 17. Presentation to the Web Science Trust, 9th Feb 2015 www.hi-project.org / CC BY-NC-SA 4.0. RBS HSBC Metro Aviva Zurich bank accounts pensions financial health Service HI (across providers) Provider HI (within domain) Service provider API capability Life facet HI (across services) year 1 year 3 year 4 There are four levels of personalization: customization, crowd, segmentation and unique (per our FAQs). The hi:engine also helps the individual set personally comfortable privacy related parameters (see our Open letter to the UN Data Revolution Group re. allowing personal data to breathe). The hi:engine is the personal software platform that assembles the interface that aspires to be perfectly yours. It must appreciate how best to work with the personalization data and hi:components available to it.
  18. 18. Presentation to the Web Science Trust, 9th Feb 2015 www.hi-project.org / CC BY-NC-SA 4.0. The sell
  19. 19. Presentation to the Web Science Trust, 9th Feb 2015 www.hi-project.org / CC BY-NC-SA 4.0. The individual’s problem, our opportunity Today, people are unsure of and uneasy about the information organizations hold on them, or what sort of monitoring is going on in the background. Clarity and comprehension are thwarted by multiple, inconsistent and too often poor user interfaces, none of which are tailored to our specific digital, numerical, information and visual literacy. And very few adapt to more than a narrow range of disabilities. What’s more, with the advent of the Internet of Things, there are ever increasing things to interface with. And last but by no means least, there’s no way to visualize or contextualize information spanning organizations. It’s as if your life can only be viewed as a collection of brand oriented siloes.
  20. 20. Presentation to the Web Science Trust, 9th Feb 2015 www.hi-project.org / CC BY-NC-SA 4.0. The organization’s problem, our opportunity Organizations view UI as a costly risk encompassing different devices and different users with different expectations and abilities, yet they must also build brand trust by being more open, more accessible, and more helpful, particularly as trust correlates to customer loyalty and future revenues. They’re wondering how to deploy new technologies without effecting hyper-surveillance. When greater simplicity is offered to organizations today it’s typically accompanied by intermediation – an entity getting between the organization and the people that matter to it, and probably one that puts its own motivations first.
  21. 21. Presentation to the Web Science Trust, 9th Feb 2015 www.hi-project.org / CC BY-NC-SA 4.0. We enable organizations to provide services through HI. An organization’s established suite of UI is more costly and more risky to maintain than adopting our HI, and switching costs are less than an iteration of their current solution. It’s our dynamic to get this show on the road. National and local government may see similar appeal. Would you like to give customers a far superior experience – one that builds participation, trust and loyalty, and secures market differentiation – with no loss of control, no capital expenditure, reduced risk and lower operating expense?
  22. 22. Presentation to the Web Science Trust, 9th Feb 2015 www.hi-project.org / CC BY-NC-SA 4.0. We’re first, we’re synonymous with this development, and all instances are linked by trademark. Once individuals have experienced one of our trademark HIs we believe they’ll demonstrate a preference for other products and services adopting HI. The individual becomes increasingly invested in their hi:engine’s understanding and servicing of their needs and preferences.
  23. 23. Presentation to the Web Science Trust, 9th Feb 2015 www.hi-project.org / CC BY-NC-SA 4.0. Assisted by corporates
  24. 24. Presentation to the Web Science Trust, 9th Feb 2015 www.hi-project.org / CC BY-NC-SA 4.0. The hi:project enables the Internet of Things as a marvellous instrumentation of the planet, an awesome sensory network, by attenuating the risk of it being, or perceived as being, an Orwellian dystopia. By putting power in everyone’s hands with the hi:project, those organizations with a vested interest in all things #IoT can contribute and derive the value more quickly. In other words, the hi:project makes good commercial sense. #IoT INVESTORS
  25. 25. Presentation to the Web Science Trust, 9th Feb 2015 www.hi-project.org / CC BY-NC-SA 4.0. The hi:project will likely challenge the dynamics of some markets where a few dominant players have centralized the action to their advantage. More commercial sense. RE-LEVELLING THE PLAYING FIELD
  26. 26. Presentation to the Web Science Trust, 9th Feb 2015 www.hi-project.org / CC BY-NC-SA 4.0. Some organizations are attracted to the potential to disintermediate relationships with customers and citizens. Did we mention commercial sense already? GETTING CLOSER TO THOSE WHO MATTER
  27. 27. Presentation to the Web Science Trust, 9th Feb 2015 www.hi-project.org / CC BY-NC-SA 4.0. Organizations in the healthcare sector are attracted to forging new data-oriented relationships to drive mutual value, particularly those who are not in a data broking position. GETTING CLOSER TO THOSE WHO MATTER
  28. 28. Presentation to the Web Science Trust, 9th Feb 2015 www.hi-project.org / CC BY-NC-SA 4.0. The hi:project empowers people – and how can enlightened corporates fail to take a shining to that? Corporate support of the hi:project may then be perfectly aligned with your company’s mission, vision and values, perhaps from a CSR perspective. SHARED VALUES
  29. 29. Presentation to the Web Science Trust, 9th Feb 2015 www.hi-project.org / CC BY-NC-SA 4.0. Principles and values
  30. 30. Presentation to the Web Science Trust, 9th Feb 2015 www.hi-project.org / CC BY-NC-SA 4.0. Open and voluntary We are open to all persons willing to volunteer and accept the responsibilities of membership. Sociocratic We are member-governed based on consent-based decision making and decentralized autonomy. Participation Members contribute value knowing the value derived by the organization and society more widely will be maximised when we all contribute more together. Autonomy and independence By members for members, end of. Transparent All information is open and public, excepting respect for individuals’ security and privacy. Learning and education Information and knowledge is most valuable when made open and accessible to all. Co-operation We seek to work with others who subscribe to similar values and principles. Community We care for humanity and environmental sustainability; the two are inseparable. Due respect to the Rochdale Principles.
  31. 31. Presentation to the Web Science Trust, 9th Feb 2015 www.hi-project.org / CC BY-NC-SA 4.0. We cherish unity of purpose but not unity of thought; consensus best follows dissensus. Our members hold dear the values of self-help, self- responsibility, democracy, equality, equity, honesty, openness, social responsibility and caring for others.

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