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The Google Story -- Trade Book Review

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The Google Story -- Trade Book Review

  1. 1. PRCA 3030 Trade Book Review<br />By: Haley J. Higgs<br />“A book which can teach 1000 times  you more than what the best MBA course in the world can teach you.”<br />“Technology+Business=<br />The Google Story!”<br />Written By: <br />David A. Vise and Mark Malseed<br />
  2. 2. Pulitzer Prize-Winning reporter for The Washington Post<br />Senior Advisor to New Mountain Capital<br />Senior Advisor to New Mountain Vantage<br />Doctorate of Literary Letters<br />Who is David A. Vise?<br />
  3. 3. Co-founder and Executive Editor of OhMyGov, Inc.<br />Former exclusive researcher for Bob Woodward<br />Collaborated on the #1 bestsellers Plan of Attack and Bush at War<br />Who is Mark Malseed?<br />
  4. 4. Value<br />Value your ideas, your creativity, your customers and your competitors <br />Dare to be different<br />Different ideas, different solutions and even different avenues<br />Network <br />Network at every opportunity because you never know who maybe a connection<br />What did I learn?<br />
  5. 5. PH.D. Thesis Births Google<br />Two Stanford students create Google out of the research they did for their thesis<br />The Big Three<br />Brilliance, Innovation and Enhancing the customer experience<br />What surprised me?<br />
  6. 6. The Google “Double Standard”<br />Advertisements = Sponsored Links <br />Google vs. The World<br />Multimillion dollar company is being viewed as a big threat<br />What do I want to learn more about?<br />
  7. 7. Recommendation?<br />I would recommend this book to anyone looking to go into business, any part of a business or start their own business.<br />
  8. 8. Twitter: <br />@haleyhiggs<br />Blog: <br />www.hhiggs.wordpress.com<br />LinkedIn:<br />www.linkedin.com/in/haleyhiggs<br />Contact me…<br />

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