The changing of visual branding

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What transformations are visual branding going through. New rules - or the absense of rules - makes for new approaches to visual branding processes.

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The changing of visual branding

  1. 1. THE CHANGING RULES OF VISUAL BRANDING © Creuna Slide
  2. 2. IN SHORT <ul><li>What has been innovative </li></ul><ul><li>What is innovative now </li></ul><ul><li>What can be innovative </li></ul>© Creuna Slide
  3. 3. WHAT HAS BEEN INNOVATIVE © Creuna Slide Being a designer used to mean you drove a Benz and you could get good drugs. Now it means you own a computer. What the fuck?! The Vice A to Z of design, 2005 http://www.viceland.com/int/v11n11/htdocs/the_vice.php
  4. 4. © Creuna Slide
  5. 5. © Creuna Slide
  6. 6. © Creuna Slide
  7. 7. © Creuna Slide
  8. 8. © Creuna Slide
  9. 9. © Creuna Slide In the past, corporate identity was about control and consistency. With too much control, what happens is that people forget about the content. Karl Heiselman, chief executive of Wolff Olins
  10. 10. © Creuna Slide
  11. 11. © Creuna Slide
  12. 12. © Creuna Slide
  13. 13. © Creuna Slide
  14. 14. © Creuna Slide
  15. 15. WHAT IS INNOVATIVE NOW © Creuna Slide A stable image becomes invisible. Unless an image is evolving and refreshing it becomes static, which is death to an image. Bruce Mau, founder of Bruce Mau Design
  16. 16. © Creuna Slide
  17. 17. © Creuna Slide
  18. 21. Work by AllofUs, London UK
  19. 22. Work by AllofUs, London UK
  20. 23. WHAT CAN BE INNOVATIVE © Creuna Slide Bruce Mau, founder of Bruce Mau Design Statement No 17 of the Incomplete Manifesto for Growth: Intentionally left blank. Allow space for the ideas you haven’t had yet, and for the ideas of others.
  21. 24. We Feel Fine is an exploration of human emotion on a global scale. Since August 2005, We Feel Fine has been harvesting human feelings from a large number of weblogs. Every few minutes, the system searches the world's newly posted blog entries for occurrences of the phrases &quot;I feel&quot; and &quot;I am feeling&quot;. When it finds such a phrase, it records the full sentence, up to the period, and identifies the &quot;feeling&quot; expressed in that sentence (e.g. sad, happy, depressed, etc.).

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