Online image


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Online image lecture

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  • Example about naked police chase dude
  • Toby McCaskerEarlier this yearformer ED at Zoo Weekly magazine was fired after he publicized an e-mail he received from Rockstar on his Fb. The e-mail supposedly demanded more favorable coverage Red Dead Redemption, a video game appearing on the magazine’s cover. The magazine’s editor say McCasker "was sacked for a number of reasons, one of which was his decision to post a private e-mail on his Facebook page.”
  • Philadelphia-based AP reporter Richard Richtmyer posted a criticism at the executive management of The McClatchy Company, a major newspaper publisher. The post was about how McClatchy’s stock plummeted following its acquisition of Knight Ridder: “It seems like the ones who orchestrated the whole mess should be losing their jobs or getting pushed into smaller quarters,” Richtmyer wrote. “But they aren’t.”While he wasn’t fired, AP management still reprimanded Richtmyer. This incident also spurred the AP to update its “News Values and Principles” ethics policy to include social media sites like Facebook and Twitter.
  • A FB group boasts more than 2,300 members; calls for firing BBC reporter Nick Robinson for his “pro-Tory bias” and his past affiliations with conservatives while in college.Robinson has “kept his head down” and as of the date of the article, hasn’t acknowledged the Facebook campaign on his blog.
  • Now find out something about the classmate to your right and email them via UPIU messaging system; pretend to be an employer; will you hire that person?
  • Create a personal statement
  • Online image

    1. 1. #UPIU<br />
    2. 2. Live tweeting a conference<br />Confirm the conference hashtag and use it!<br />Keep an eye on the hashtag to see what others are saying and engage with them<br />Always provide twitter handles and links for more info<br />Share:<br />great quotes, soundbytes<br />key ideas or stats<br />Photos (twitpic)<br />Be prepared and have the speakers’ twitter handles prepped for easy copy&paste<br />Ask questions to audience<br />Rant and rave<br />Thank organizers and followers at the end<br />What the Hashtag (<br />
    3. 3. Online Image<br /> check<br /> repair<br /> build<br />
    4. 4.
    5. 5. “It’s almost like social media has replaced the white pages…Recruiters don’t even know how to find you if you don’t have a presence online. It’s nonnegotiable — you have to have a profile on a social networking site.”<br />-Nancy Halverson, senior VP at recruiting firm MRINetwork<br />“What you’re really trying to do on social networks is expand your sphere of influence…You want to grow the number of people that know about you. As more people get to know about you and see who you are, that can pay off.”<br />-Miriam Salpeter, job coach<br />
    6. 6. 35% of managers decided not to hire based on content uncovered on a social networking site<br />Most commonly-cited reasons:<br />-provocative pictures<br />-references to drinking and drugs<br />-bad-mouthing previous employees and colleagues<br />-poor communication skills-discriminatory comments<br />
    7. 7. -put up privacy settings<br />-delete questionable posts, pictures, videos, even friends<br />-untag unsavory pictures of yourself<br />-leave questionable groups<br />
    8. 8. Poynter job advice:<br />Avoid: <br />-party and religious affiliations<br />-ridiculous pictures of excessive drinking<br />-photos where you look stoned<br />-rants<br />-suggestive photos<br />-crude, vulgar or racist humor<br />-insulting posts<br />-excessive typos<br />-other things that reflect poorly on you and, by extension, the employer<br />When someone is repeatedly touting being drunk, or drugging or promiscuity, or using photos that don't reflect well on them, I would be concerned.<br />
    9. 9. Reasons candidates WERE hired:<br />Profile provided a good feel for the candidate’s personality and fit<br />Profile supported candidate’s professional qualifications <br />Candidate was creative <br />Candidate showed solid communication skills <br />Candidate was well-rounded <br />
    10. 10. Don’t use Facebook to rant about your stories! <br />
    11. 11. Don’t use Facebook to rant about your employers! <br />
    12. 12. Be careful about the groups you join!<br />
    13. 13. Clean!<br />
    14. 14. Don’t use Facebook to rant about your job!<br />
    15. 15. , and your name <br />Check for online reputation<br />For Web sites, check for site reputation<br />“the fold”<br />
    16. 16. Build your image<br />Use short, easy username on all accounts <br />to check username availability <br />Register for <br />Register for <br />Start a blog, preferably with your own .com<br /> to check domain name <br />Write professional reviews for<br />Smart comments on news sites and blogs<br />
    17. 17. Damage control?<br />Contact Web sites to remove damaging info<br />Bury unfavorable information and Web sites<br />Contract a company to have information professionally removed<br />ReputationDefender<br />ReputationHawk<br />
    18. 18. Email address<br /><br />harumi.gondo@ hgondo@ harumi_gondo@<br /><br />, <br /><br />
    19. 19. Profile picture<br />Professional<br />Symbol/icon<br />Avatar<br />
    20. 20.
    21. 21.
    22. 22.
    23. 23. Professional bio: in 1-2 sentences<br />Who are you?<br />What do you want to do professionally?<br />Which beat do you want to cover?<br />Customize for Twitter (140 characters)<br />Customize for UPIU (j-students)<br />
    24. 24.
    25. 25. Bio Community Manager & Social Strategist @Mashable | I teach Social Media Skills @ColumbiaJourn | @CMmeetup organizer | Formerly social @nytimes<br />1<br />2<br />3<br />4<br />5<br />6<br />Bio I make stuff, actually I make up stuff, stories mostly, collaborations of thoughts, dreams, and actions. Thats me.<br />Bio Part-time copy editor for @CaliforniaWatch, part-time director of online community with @Placeblogger, full-time awesome possum.<br />Bio I love to smile and have fun in life. I think that anyone and anything can be forgiven and we should all just love and be.<br />Bio Just an ordinary gal making her way through life. Sometimes, I think so many things that I don't know what to do with them all.<br />Bio Traffic & Trends Editor for The Huffington Post. Founded @BreakingTweets. Into tech/journalism, social media, hockey + genealogy. Born/raised in Buffalo, NY.<br />