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MÉDIA SOCIAUX ET B2B, UNE HISTOIRE D'AMOUR ?

Animée par Hervé Kabla, serial-best seller ("La communication digitale expliquée à mon boss", en tête des ventes B2B), cette table ronde va faire... le tour d'une question que beaucoup de marketers business to business se posent: les medias sociaux peuvent-ils me rapporter du business?

Qu’il s’agisse de produire du contenu, de gérer sa réputation, de qualifier des leads ou d’animer des communautés, les médias sociaux offrent une liberté d’action et une puissance de feu exceptionnelles en B2B, dans tous les secteurs de l’économie ... mais finalement encore peu exploitée pour cause de frilosité des entreprises. Et s’il était temps de réconcilier B2B et médias sociaux pour éviter de passer à côté de nouvelles sources de business ?

Published in: Economy & Finance
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Getplus social selling innovation factory

  1. 1. “Tous vos visiteurs méritent de devenir vos clients” v PS : surtout grâce aux Medias Sociaux
  2. 2. IMPORTANCE DES MEDIAS SOCIAUX DANS LA LEAD GENERATION Les Medias sociaux apportent du trafic qualifié, et le parcours du visiteur indique son niveau de maturité, et quelle action doit être déclenchée LEADS CLIENTS INTÉRÊT Prospects RECHERCHE Leads ÉVALUATION Leads intéressés SÉLECTION Leads qualifiés DÉCISION Client EXPÉRIENCE Satisfaction client ENGAGEMENT Fidélité client UP/CROSS SELL Préférence Long terme LEAD GENERATION LEAD NURTURING CONVERSIO N MAXIMIZING CUSTOMER VALUE MEDIAS SOCIAUX
  3. 3. Vos clients ont le controle
  4. 4. 1%
  5. 5. PRINCIPE VOS PROSPECTS Ensemble de vos prospects Visitent votre site Visitent des pages stratégiques Laissent leurs coordonnées PROSPECTS AYANT UN PROJET 5% 10% 30% 90%
  6. 6. Solution 1
  7. 7. MÉCANIQUE La mécanique du Social Selling et du Retargeting B2B.
  8. 8. EXEMPLE Intérêt mesuré Prospect identifié Besoin comportement
  9. 9. EXEMPLE Appelez au bon numéro Page  13 Identifiez les bons décisionnaires Relancez les contacts par email Contactez les via Linkedin
  10. 10. BÉNÉFICES Jean-Pierre Savi Orange Business Services « Le nombre de contacts décisionnaires dans notre cible a été multiplié par 16 » Harry Gélie Bouygues Télécom Entreprises « Pratiquement plus aucun visiteur n’échappe à notre tunnel de conversion prospects» Evelyne Platnic-Cohen Booster Academy « Formidable pour prospecter. C’est une faute lourde que de ne pas l’utiliser » Damien Andrieu Lascom « Nos commerciaux sont régulièrement alimentés par des nouveaux prospects»
  11. 11. Nous vivons l’age d’or du marketing B2B “Il n’y a jammais eu de meilleur moment qu’aujourd’hui pour travailler les medias sociaux en B2B”
  12. 12. Oubliez tout ce que vous venez d’entendre
  13. 13. GETPLUS Métier Solution de Lead Generation ET de Social Selling pour les Entreprises B2B utilisant les Medias Sociaux Promesse Génération de leads supplémentaires grâce à l’analyse du trafic provenant des Medias Sociaux Clients Plus de 2 500 blogs et sites web B2B équipés.
  14. 14. “Tous vos visiteurs méritent de devenir vos clients” Tel : 01 82 83 33 37 www.getplus.fr contact@getplus.fr @hervegonay hg@getplus.fr

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