Facts about Fast Foodand KidsDr. David OrmanDocWellnessFormula.comDocWellnessWorld.com
Marketing● Fast food industry spent $4.2 billion dollars in 2009on TV advertising.● The average 5 year old saw almost 3 TV ads/day forfast food; 11 years saw 3.5; 17 years saw 4.7.● Young peoples exposure to fast food ads hasincreased.● Although McDonalds and Burger King have pledgedto improve food marketing to children, they increasedtheir volume of TV advertising
Why Marketing? It Works● 84% of parents take their child to a fast foodrestaurant at least 1x/wl; 66% went toMcDonalds in the past week.● 40% of parents stated their child asks to go toMcDonalds at least 1x/wk.; 15% ofpreschoolers ask to go every day.
Results● Teens between the ages of 13 -18 purchased800 to 1,100 calories in an average visit.● At least 30% of calories purchased by childrenand teens were from sugar and saturated fat.● At most restaurants, young people purchasedat least 1/2 of their maximum dailyrecommended sodium intake in just 1 meal.● Teens ordered more fast food than any otherage group during non-meal times after schooland in the evening.