By Rebecca Blonder & Zachary A. Bennett for Dr. Nina Ziv at NYU//POLY

1. Rebecca Blonder and Zachary Bennett for Dr. Nina Ziv

2. Strategy: Power IS IN Your Contact List 2011 Strategy and Beyond: Utilize competitive and copy resources to organize the world’s information and make it universally acceptable and useful Estimated time: 300 years 2010 Revenue: 23.7BB 2010 Total Assets: 40.5 BB Now serving: 132,000 customers worldwide Business: Cloud computing, advertising technology multinational public corporation that operates within the software industry (83% of search engine market) Competitive Advantages: Ecosystem, scalability, accelerated product development lifecycle, International Brand Recognition Defined as an ambidextrous organization 80/20 Working Norms Work with Facebook Connect, Online Store, Voice Search and Visual Data Search

3. 2011 Challenges: How much power do you HAVE? Competitively: Could there only be one cloud in the sky? Yahoo, Microsoft (Why do they need each other?) Can they do it better than Amazon? Bing (9.6 % of market)? Cloning among social networking sites Less people signing on to GMAIL, chat, GOOGLE to connect and communicate Video technology available on social networking sites Within the organizational structure, there isn’t any protection (Model Vulnerability) If you focus on too many things, you can’t become an expert in one (Battle of Trafalgar) Future radical change and technology May already see this and hence, are beginning to touch every corner of the room (Example: Driving Software) Flexible leadership: If Schmidt leaves one day, is this sustainable?

4. To Be or Not To Be? That is the Question.