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Social Media, Social Networking and School Libraries.


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Social networking is a participatory medium that is changing the very nature of our professional connections, our community practices and the nature of learning interactions in these environments. It has become essential for teacher librarians to become professionally competent social media use to be able learn, teach, and communicate in 21st century environments

Published in: Education, Technology, Business

Social Media, Social Networking and School Libraries.

  1. Social media, social networkingand school librariesJudy O’ConnellMay, 2012Presented for KB Enterprises - Series on School Library Management
  2. Viewing and linking Single view online web pages for information and marketing Web 1.0
  3. Choice & experiences Portable, socially powered, focused on life-stream, content, and powered by widgets, drag and drop, and mashups of user engagement. Web 2.0
  4. Immersive & pervasive Connections and experiences augmented and transformed through immersive technology and smart data. Web 3.0
  5. This is our context
  6. This is our context!Multi-literate environmentsVariety of ‘services’ Curriculum understanding Collaborative work spaces Media flexibility
  7. This is our context!Engagement throughenhanced informationfluency activitiesEngagement throughgaming and social media
  8. This is our context!Connecting with the‘outside world’ throughcomprehensive projects,activities and multi-media.
  9. This is our context!Empowered by apedagogical approachto a participatory 21stcentury technologyenvironment!
  10. A New Culture of Learning ~ Cultivating the Imagination for a World of Constant Change: Douglas Thomas and John Seely Brown The Internet has become a participatory medium, giving rise to an environment that is constantly being changed andreshaped by the participation itself, changing the flow of news,effecting tacit as well as explicit knowledge, and embedding a new culture of learning. cc licensed ( BY NC ) flickr photo by moriza:
  11. The socially powered web is exploding, and is the new baseline for all our internet and technology empowered interactions. cc licensed ( BY SD ) flickr photo by See-ming Lee 李思明 SML:
  12. What’s inside?cc licensed ( BY SD ) flickr photo by opensourceway:
  13. The King James Biblerequired seven years totranslate and manymonths for scribes tocopy.Now we can have it‘whispernetted’ intoelectronic paper inmoments.
  14. The iPad and other mobile devices have probably changed learning forever.
  15. Horizon Report 2012 “K-12 must address the increased blending of formal and informal learning.” “Students can take advantage of learning material online, through games and programs they may have on systems at home, and through their extensive — and constantly available — social networks”
  16. Our Horizons “Educators know it’s increasingly difficult to engage today’s student, whose life outside of school is inextricably linked to technology..”
  17. Our Horizons “Provide the divergence and convergence in media needed to foster motivation, differentiation, collaboration and connections necessary for 21st century learning.” Change has arrived at an iSchool library near you. Judy O’Connellcc licensed ( BY NC SD ) flickr photo by Éole:
  18. Our Horizons “The library of the future will be a platform for participation and collaboration, with users increasingly sharing information among themselves as well as drawing on the library’s resources..” WE-THINK ~ Charles Leadbeatercc licensed ( BY NC SD ) flickr photo by mark raheja:
  19. Our Conversation Prism
  20. The art of listening,learning and sharing.
  21. connect, communicate, collaborate
  22. Social Media & Entertainment
  23. Social Media & News
  24. Social Media & Libraries
  25. Social Media in BusinessThe 5 most popular social media activities conduced by business in 2010 * Nielsen: Community Engine Social Media Business Benchmarking Study 2011
  26. 1 in 4 Businesses have Facebook presence
  27. Five top social media targeted by libraries 63% 55% 46% 46% 38%* Social Media Use in European Libraries 2010 by EBSCO
  28. Social Media in AU Libraries • Facebook • Twitter • Youtube channel • Foursquare • Flickr • QR Codes • Virtual Tours • Podcasts • All kinds of eventscc licensed ( BY NC SD ) flickr photo by César Poyatos:
  29. School libraries need tobe there because social media is here! cc licensed ( BY NC SD ) flickr photo by Ѕolo:
  30. Begin withyour [social] self
  31. [social] self
  32. [learning] selfPersonal learning environment – relyingon the people we connect with throughsocial networks and collaborative tools e.g.Twitter, Yammer.Personal learning network – knowingwhere or to whom to connect and findprofessional content.
  33. [learning] selfPersonal web tools – used for trackingour life and powering our informationorganisation e.g. photos to Facebook,pictures to Flickr, photos to Twitter.
  34. [learning] selfCloud computing - utilising open access betweensources and devices e.g. Edmodo, Evernote, Diigo.Mixed reality – adopting e-devices and augmentedreality e.g. ebooks, QRcodes, Layar browser.Content curation - utilising web services to filterand disseminate resources, news, and knowledgeprompts.
  35. [information] selfMicrobloggingSocial bookmarking and taggingCollaborative writingInformation management - e.g. Zotero, EasybibInformation capture on multiple devices - e.g. EvernoteLibrary resources, databases all used for information collection, RSS topic and journal alertsAggregators and start pagesOnline storage for access across multiple platforms
  36. [information] selfTeacher Librarians are Important
  37. [information] self Zotero Digging into digital research Librarians are go – Stacey Taylor – using Zotero with students zotero-with-students.html
  38. [information] self Easybib To easy with Easybib Using Easybib – Stacey Taylor easy-bib/
  39. [information] self Evernote Digging into digital research into-research/ Lucacept – Jenny Luca– Evernote for students
  40. [team] self
  41. This is the portable web! [social] [learning] [information] [team]
  47. collecting information sharing information finding informationcc licensed ( BY NC SD ) flickr photo by Jerrycharlotte:
  48. What are YOU trying to achieve? Don’t roll the dice!cc licensed ( BY NC SD ) flickr photo by sgs_1019:
  49. What does success look like? Focus on just a three goals to begin licensed ( BY ) flickr photo by Mykl Roventine:
  50. Who is your audience? Which social networks match the target demographic? Keep the library’s objectives clear Conduct some in-house research - offline. Ask the community what social media use
  51. What are the school’s requirements? What is the connection to your school’s goals?cc licensed ( BY ) flickr photo by paul bica:
  52. Include your policy planning Write a social media policy for staff Include a disclaimer Don’t share confidential information Use good judgment - remember that everything an employee posts will be archived by search engines, permanently.
  53. Important elementsGeneral Social Media Best Practices (Overview, Personal Social Media Participation, Site Set-Up, Site Management, Profile Standards, Online Posting Guidelines for User-Generated Content, Additional Guidelines for Staff-Generated Content, General Social Media Best Practices, Notifications and Comments, Statistics, Publicity, Additional New Tech)Practices for Specific Sites (Twitter, Facebook, wikis, blogs, social bookmarking, photo sharing, podcasting, videocasting)
  54. Profile standards - Profile images - Profile name standards (e.g. St Joseph’s College) - Account email, log-ins, & passwords - Location, contact info, website - Biography template - Disclaimer and/or posting policy links
  55. Notifications and comments Site coordinator should subscribe to notifications for comments/messages. Staff should post-moderate daily. Staff should reply to all comments within 24 hours.
  56. How will you get there? responsibility | accountability existing activities | timeline barriers | governance
  57. Identify the stakeholderscc licensed ( BY NC ) flickr photo by Pete Reed:
  58. Identify the barriers who? what? why?cc licensed ( BY NC SD ) flickr photo by remuz [Jack The Ripper]:
  59. Work out roles and responsibilities who is the owner? what roles are required? where do they sit within the organisation?cc licensed ( BY ) flickr photo by JefferyTurner:
  60. Map out the first three monthswho? how? how much? how long? how often?cc licensed ( BY NC SD ) flickr photo by Dunechaser:
  61. Which tools will support your needs?cc licensed ( BY ) flickr photo by Rosaura Ochoa:
  62. Different tools require different levels ofWhich tools will technology, staff and time resourcing in support your needs? cc licensed ( BY NC SD ) flickr photo by
  63. Establish trust Always remember why your library is in this space - to connect to others. How many people will want to connect with something that they cannot identify as authentic or relevant?get a vanity URL | customize | link your profiles
  64. Be transparentFind your library’s voiceTalks about the challenges of your libraryExplain changesOwn up to your mistakesTalk about news, books, events - whatever is engagingDon’t fill up social spaces with the equivalent of ‘spam’
  65. Watch all the timeWhenever your library posts a status update oruploads some kind of media, look at the list ofgoals and see which one it’s contributing to.If the answer is “none” reframe it or drop it anddo something that will better serve the library’sobjectives.
  66. Evaluation and successHaving a concrete idea about how manypeople are interacting with your library’scontent is a good way to begin tomeasure success. Analytics!
  67. Evaluation and successThe application of social media toolsmust do more than simply present adifferent avenue to the same information.
  68. Social Network Management
  69. Now you are ready to begincc licensed ( BY SD ) flickr photo by Roby Ferrari:
  70. Questions?cc licensed ( BY ) flickr photo by Pixel Addict:
  71. Choose your own adventure Find things on the social web - Google or media alerts - Search the social web with other tools Keep up to date with new stuff - Read analyst and practitioner blogs - Subscribe to blog/web feeds and RSS reader Creating and sharing content - Sharing weblinks - Sharing photos, videos, podcasts and screencasts
  72. “Blogging is my chief wayof making sense of things.”
  73. “Twitter is aperformance supporttool, learningplatform and socialnetwork all rolled inone.”
  75. Twitter for Libraries
  76. What the heck is a Twitter?Tweet, RT, Reply, DM, Lists, #tags, favourites,searches, @replies, URL shortening, Apps.Visit twitter tools and discover twitter clients, andtwitter apps. Curation with, Tweeted Times.Hootsuite, Tweetdeck.
  77. TwitterTwitter describes itself as a “real-time informationnetwork”. It is a micro-blogging tool, allowing 140characters for each “Tweet”.Hashtags (#) on keywords allow easy searchingand linking of topics. Twitter Chat ScheduleThe Twitter button added to a web-pageencourages the community to follow tweets..
  79. Twitter @ your school library
  80. Twitter ‘how to’Clearly defined Twitter brandOrganisational social media policyLearn from mistakesBe human and be honestListen, engage, and build relationshipsBuild off existing programs
  81. Twitter ‘how to’Omit needless wordsOne thought per tweetDescribe and simplifyEmbrace the ReTweetCross-post, respond, monitorKeep organised lists
  82. Twitter ‘how to’Look at your 20 last tweets. How many were@replies?How many were retweets of other peoples work.Do you have at least one ongoing Twitter searchgoing?Are the tweets you hope will be retweeted under 120characters so people can retweet them?Of the people you follow, how many are “influential” insome way?
  83. Questions?
  84. Facebook for Libraries
  85. Facebook at a glance• More than 800 million users• Nearly half of those users log in every day• One of the most-trafficked sites in the world• Each user is connected to an average of 130 other users• People spend over 700 billion minutes per month• Average user is connected to 80 community pages, groups and events• On average, more than 250 million photos are uploaded per day• More than 30 billion pieces of content shared each month• About 75% of Facebook users are outside the US• 350 million active users access via mobile devices
  86. Facebook at a glanceThe Home Page News Feed – personalized feed of friends’ updates Application and messaging controls: Wall posts, Pokes, Status Updates, private messages, ChatThe Profile Information user has chosen to share Interests, education, work background, etc.Applications Photos Events Videos Groups Pages
  87. Home Page
  88. Profile Page
  89. Group
  90. Purpose or Organisation Page
  91. What individuals can doCreate personal profilesAdd other users as friendsExchange messagesSend automatic notifications when they updatetheir profileJoin common interest groupsEnjoy applicationsCreate and share media
  92. What organisations can doCreate organization profiles, groups or pagesCreate and promote eventsCommunicate with usersConnect with other organizationsUpdate profiles and send notificationsSend messages to organization “likers”Users must opt-in to your page by clicking “Like”Track interactionsFeature discussionsCreate and share media
  93. Profile, Page or GroupProfiles are focused more on the individual.Pages are focused on organizations orcommunities e.g Digital Citizenship.Groups (private or public) are focused on apurpose or interest. e.g. School Library Association ofNew ZealandSchool Libraries should utilize the Facebookpage. This way you do not have to ‘friend’ yourstudents. e.g. TIGS library
  94. School Library FB Page
  95. What you need to know first• Your Facebook page will be tied to your personal profile as the admin of your Facebook page; however, only you and Facebook know the connection exists.• You can have an unlimited number of fans (Facebook users who “Like” your page).• Facebook Pages are public—anyone can find and view your page whether they are logged into Facebook or not.• All content posted on your Facebook page gets indexed on Google.
  96. What you need to know first• You can add additional admins (highly recommended).• All admins have equal rights to administer your page, including adding and removing other admins (choose with care!).• Select your page title and category carefully as they cannot be changed once set.
  97. Create a Page
  98. Growing your Facebook page“Like” other local organizationsLink to the Facebook page on your library’s websiteLink to the Facebook page in email newslettersCross promote on other platforms, such as Twitter,blogs, etc.Share on your personal profile and “Suggest”Don’t forget to get your Custom URLDon’t forget to create you page banner!
  99. Questions?
  100. More for Libraries
  101. Content Curation
  102. Google + >> Google Hangout >> What’s Next? >> LinkedIn>> Social Bookmarking >> Referencing >> Digital Preservation >>cc licensed ( BY NC SD ) flickr photo by нσвσ:
  104. Social media & socialnetworking are counting on youto be there!
  105. ThanksQuestions/Comments