nature and role of subliminal media effects
“The entire process is fundamentally rhetorical:
it concerns the transformation of an audience”
McLuhan, E., & McLuhan, M. (2011). Theories of communication. Peter Lang.
ﬂickr photo by Striking Photography by Bo Insogna http://ﬂickr.com/photos/thelightningman/4888770222 shared under a Creative Commons (BY-NC-ND) license