My Horse University and eXtension’s HorseQuest                 welcome you to this live Webcast.Horse Boarding Operations:...
Meet our presenter:                 Kristen Wilson                 Extension Horse Specialist                 University o...
U.S. Horse Industry• Goods and services valued at $38.8 billion• 460,000 FTE jobs annually• 9.2 million horses• 4.6 millio...
Facts To Consider• Requires a considerable amount of  knowledge and experience• May result in a loss of privacy on the far...
Is There A Need?1. Current horse population2. Current boarding operations   and spaces occupied3. Demand in area and the  ...
What’s Involved?• Daily care of horses    • Payroll• Pasture management      • Insurance and liability• Building and facil...
Are You Prepared?1. Why do you really want to do this?2. What are the goals for the business?3. Define success
Business Plan  A business plan is a document thatsummarizes the operational and financialobjectives of a business and cont...
Parts of a Business Plan1. Services Offered2. Marketing Plan3. Customer Service4. Resources Needed5. Safety Concerns
Parts of a Business Plan6. Nutrition/Feeding Requirements7. Health Program8. Contracts & Agreements9. Finances10. Legal an...
Part 1: Identify Services Offered• Types of boarding services:  – Pasture Board  – Stall Board• Think outside of the box!!...
Extra Benefits / Additional ServicesExtra Benefits                       Additional Services•   Vet Care                  ...
Part 2: Marketing Plan• Location, location, location• Techniques:  – Logo, sign  – Business cards  – Website  – Advertisin...
Part 3: Customer Service• Facility should make  favorable impression on  clients• Remember your clients are  the people an...
Part 4: Identify Resources Needed• Fencing• Pasture• Facilities• Customer Needs
Fencing• Type of fencing safe for horses• Should be sturdy, visible and durable• 4 ½ to 5 feet high• Bottom of fence and g...
Types ofFencing to Consider
Pasture•   Stocking Rates•   Utilize sacrifice area•   Rotational grazing systems•   Management considerations:    –   Avo...
Facilities• Housing requirements  – Run-in shed – 90 to 150 sq ft per    animal  – Stall – 12ft x 12ft• Flooring• Ventilat...
Customer Needs•   Clean restroom    facilities in barn•   Telephone•   Space for tack and    equipment•   Area for riding•...
Part 5: Safety Concerns• Inspect and evaluate frequently• Establish barn rules and post them• Recommended practices:  – Sa...
Common Barn Rules1. No smoking.2. No dogs.3. Clean up poop left by your horse.4. Don’t use others’ property.5. Close all g...
Part 6: Nutrition Requirements•    Feeding program should be tailored to meet     nutritional requirements of each horse• ...
Part 7: Health Program• Generally responsibility of horse owner• Establish an emergency plan of action• Management tips:  ...
Part 8: Contracts & Agreements• Have written contracts and agreements• Boarding agreement should include:  –   Description...
Part 9: Finances• Decide on rates of services• Identify expenses• Develop a sample budget• Bookkeeping
Rates of Service• Dependent on industry and  market demands• Price realistically• Use caution when bartering or  offering ...
General Expenses•   Feed•   Hay•   Bedding•   Labor costs•   Pasture management    costs
More Expenses To Consider•   Utilities               • Payroll taxes and•   Insurance                 benefits•   Advertis...
Budget• Unique to your operation and location• Costs differ depending on business  location and availability of supplies• ...
Sample Budgets• Virginia Tech -  http://pubs.ext.vt.edu/446/446-048/446-  048.html• Penn State University –  http://agalte...
Bookkeeping• Record every transaction• Take time to categorize each transaction• Track income and expenses• Re-evaluate th...
Part 10: Legal & Risk Issues• Insurance• Licensing• Form of Business Entity• Environmental and Zoning  Regulations
Insurance: Things to Consider•   Financial stability of the business•   Value of horses•   Level of risk•   Level of perso...
Insurance Policies• Commercial liability• Fire and theft• Property• Care, custody and control  policy• Individual horse po...
MDA –Licensing Policy• MHIB inspects and licenses stables• Five or more horses rule• Fee: $125• Contact information:     w...
Business Entity• Several forms of doing business• Becoming a corporation ensures:  – Separates business from personal    a...
Environmental and Zoning Regulations• County Zoning Ordinances  – Restrictions on land use, horse density, horse    facili...
Conclusions• Profits can be low• Hard work and dedication• Business mentality• Re-evaluate what your doing often• Continua...
Helpful Resources          Complete Guide for Horse Business                Success (2nd Edition)                  by Jane...
Additional Resources                  Soil Conservation Districthttp://www.nrcs.usda.gov/wps/portal/nrcs/main/national/hom...
Give us your feedback!• You will receive a survey by email. Please take  a few minutes to give us your feedback on this  w...
Upcoming Webcasts• Managing Live Horse Events  March 27 | 7PM EDT• Tractor and Machinery Safety  April 24 | 7PM EDT• Pastu...
Thank you for attending this live web presentation!                For more information about            My Horse Universi...
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Horse Boarding Operations - What is Involved?

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My Horse University/eXtension Horse Quest live webcast on operating horse boarding facilities. Presented by Kristen Wilson, University of Maryland Extension.

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Horse Boarding Operations - What is Involved?

  1. 1. My Horse University and eXtension’s HorseQuest welcome you to this live Webcast.Horse Boarding Operations: What is Involved? Kristen Wilson Extension Horse Specialist University of Maryland Extension
  2. 2. Meet our presenter: Kristen Wilson Extension Horse Specialist University of Maryland ExtensionQuestion facilitator: Jennifer Reynolds University of Maryland
  3. 3. U.S. Horse Industry• Goods and services valued at $38.8 billion• 460,000 FTE jobs annually• 9.2 million horses• 4.6 million people are involved in the industry (not including spectators) (American Horse Council, 2005)
  4. 4. Facts To Consider• Requires a considerable amount of knowledge and experience• May result in a loss of privacy on the farm• Must be able to deal with a variety of personalities• Liability issues may be a major concern• Expect to work 365 days/year
  5. 5. Is There A Need?1. Current horse population2. Current boarding operations and spaces occupied3. Demand in area and the growth potential of the industry
  6. 6. What’s Involved?• Daily care of horses • Payroll• Pasture management • Insurance and liability• Building and facility issues maintenance • Accounts payable and• Equipment receivable maintenance • Marketing• Customer service • Inventory control• Personnel management
  7. 7. Are You Prepared?1. Why do you really want to do this?2. What are the goals for the business?3. Define success
  8. 8. Business Plan A business plan is a document thatsummarizes the operational and financialobjectives of a business and contains thedetailed plans and budgets showing how the objectives are to be realized
  9. 9. Parts of a Business Plan1. Services Offered2. Marketing Plan3. Customer Service4. Resources Needed5. Safety Concerns
  10. 10. Parts of a Business Plan6. Nutrition/Feeding Requirements7. Health Program8. Contracts & Agreements9. Finances10. Legal and Risk Issues
  11. 11. Part 1: Identify Services Offered• Types of boarding services: – Pasture Board – Stall Board• Think outside of the box!! – Extra Benefits – Additional Services
  12. 12. Extra Benefits / Additional ServicesExtra Benefits Additional Services• Vet Care • Riding lessons• Grooming • Riding facilities• Holding fee for farrier or vet • Horse training• Care of sick/hurt horses • Breeding services• Blanketing • Hauling horses• Clipping • Horse sales• Tack cleaning • In-house horse shows • Field trips • Birthday parties • Lecture series
  13. 13. Part 2: Marketing Plan• Location, location, location• Techniques: – Logo, sign – Business cards – Website – Advertising in local publications – Open houses – Flyers
  14. 14. Part 3: Customer Service• Facility should make favorable impression on clients• Remember your clients are the people and the horses• Be ready to deal with multiple personalities• Communicate!!• Be available and have additional staff as needed
  15. 15. Part 4: Identify Resources Needed• Fencing• Pasture• Facilities• Customer Needs
  16. 16. Fencing• Type of fencing safe for horses• Should be sturdy, visible and durable• 4 ½ to 5 feet high• Bottom of fence and gaits should be 8 – 12 inches off the ground• No sharp edges, narrow corners or projections
  17. 17. Types ofFencing to Consider
  18. 18. Pasture• Stocking Rates• Utilize sacrifice area• Rotational grazing systems• Management considerations: – Avoid over or under grazing – Soil Test, fertilize and lime as needed – Identify weeds and poisonous plants – Choose plant species wisely
  19. 19. Facilities• Housing requirements – Run-in shed – 90 to 150 sq ft per animal – Stall – 12ft x 12ft• Flooring• Ventilation• Manure Management – Composting vs. Hauling Away
  20. 20. Customer Needs• Clean restroom facilities in barn• Telephone• Space for tack and equipment• Area for riding• Landscaping / Aesthetics
  21. 21. Part 5: Safety Concerns• Inspect and evaluate frequently• Establish barn rules and post them• Recommended practices: – Safety trainings – Regular maintenance of facilities and equipment – Install fencing around perimeter of property – Fence hazardous areas – Store chemicals in secure areas
  22. 22. Common Barn Rules1. No smoking.2. No dogs.3. Clean up poop left by your horse.4. Don’t use others’ property.5. Close all gates and stall doors.6. Respect hours of operation.7. All children must be supervised.8. No speeding in the driveway!9. All riders must sign a release form before riding.10. Wear an ASTM/SEI certified helmet. (Stable Management Magazine, August 2010)
  23. 23. Part 6: Nutrition Requirements• Feeding program should be tailored to meet nutritional requirements of each horse• Management tips: – Establish and maintain feeding schedule – Horses consume 2 to 2.5% of b.w./ per day – At least 50% of diet should be from forages – Provide fresh water
  24. 24. Part 7: Health Program• Generally responsibility of horse owner• Establish an emergency plan of action• Management tips: – Require health certificate, negative coggins test and isolate new horses – Vaccination program – Deworming program – Record keeping
  25. 25. Part 8: Contracts & Agreements• Have written contracts and agreements• Boarding agreement should include: – Description of horse – What services are included – When fees and charges must be paid – List who is responsible for each area of horse care – Termination – Risk of loss – Right of lien – Waiver of liability
  26. 26. Part 9: Finances• Decide on rates of services• Identify expenses• Develop a sample budget• Bookkeeping
  27. 27. Rates of Service• Dependent on industry and market demands• Price realistically• Use caution when bartering or offering “in kind” compensation to employees
  28. 28. General Expenses• Feed• Hay• Bedding• Labor costs• Pasture management costs
  29. 29. More Expenses To Consider• Utilities • Payroll taxes and• Insurance benefits• Advertising • Workman’s comp• Office Supplies • Maintenance and• Taxes improvements to equipment and• Licenses and fees facilities• Accountant fees • Vehicle expense• Horse trailer expense • Mortgage / Rent
  30. 30. Budget• Unique to your operation and location• Costs differ depending on business location and availability of supplies• Keep business goals and objectives in mind• Stick to budget• Research! Research! Research!
  31. 31. Sample Budgets• Virginia Tech - http://pubs.ext.vt.edu/446/446-048/446- 048.html• Penn State University – http://agalternatives.aers.psu.edu/Publicat ions/horses.pdf
  32. 32. Bookkeeping• Record every transaction• Take time to categorize each transaction• Track income and expenses• Re-evaluate the financial situation often
  33. 33. Part 10: Legal & Risk Issues• Insurance• Licensing• Form of Business Entity• Environmental and Zoning Regulations
  34. 34. Insurance: Things to Consider• Financial stability of the business• Value of horses• Level of risk• Level of personal involvement• Likelihood of experiencing a covered loss while insured
  35. 35. Insurance Policies• Commercial liability• Fire and theft• Property• Care, custody and control policy• Individual horse policies• Workers’ Comp
  36. 36. MDA –Licensing Policy• MHIB inspects and licenses stables• Five or more horses rule• Fee: $125• Contact information: www.marylandhorseindustry.org (410) 841 - 5861
  37. 37. Business Entity• Several forms of doing business• Becoming a corporation ensures: – Separates business from personal assets – Only operation’s assets are at risk – Lower taxation rates on income
  38. 38. Environmental and Zoning Regulations• County Zoning Ordinances – Restrictions on land use, horse density, horse facilities including shelter requirements, manure disposal, horse disposal, etc. – Contact County Planning and Zoning Office• Soil and Water Conservation Plan• Nutrient Management Plan
  39. 39. Conclusions• Profits can be low• Hard work and dedication• Business mentality• Re-evaluate what your doing often• Continually educate yourself• Success doesn’t happen overnight• “It’s not necessarily a good living, but it’s a good lifestyle.”
  40. 40. Helpful Resources Complete Guide for Horse Business Success (2nd Edition) by Janet EnglishHorsekeeping on a Small Acreage by Cherry Hill
  41. 41. Additional Resources Soil Conservation Districthttp://www.nrcs.usda.gov/wps/portal/nrcs/main/national/home eXtension Horses – http://www.extension.org/horses Land Grant Universities State Horse Industry Board and/or Horse Council
  42. 42. Give us your feedback!• You will receive a survey by email. Please take a few minutes to give us your feedback on this webcast. It will help us to better serve you!
  43. 43. Upcoming Webcasts• Managing Live Horse Events March 27 | 7PM EDT• Tractor and Machinery Safety April 24 | 7PM EDT• Pasture Rotation May 1 | 7PM EDT
  44. 44. Thank you for attending this live web presentation! For more information about My Horse University please visit us at: www.myhorseuniversity.cominfo@myhorseuniversity.com | www.myhorseuniversity.com | 517-353-3123

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