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Magazines, The Power of Words


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Accompanies a lecture in Mass Media at Montana Tech.

Published in: News & Politics, Business
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Magazines, The Power of Words

  1. 1. Magazines: The Power of Words and Images – Referencing Mass Communication: Living in a Media World Chapters 5 and 6 Ralph E. Hanson
  2. 2. Early Magazines <ul><li>What is a magazine? A publication of lasting interest targeted at a specific audience. A collection of articles. </li></ul><ul><li>1704: Daniel Defoe founds The Review. Commonly considered the first magazine. </li></ul><ul><li>Physically The Review looked like a newspaper but covered public policy, literature, and morals as well as news. </li></ul>
  3. 4. The Saturday Evening Post <ul><li>First published in 1821 </li></ul><ul><li>Contained essays, poetry, obituaries, and a column called “The Ladies’ Friend” </li></ul><ul><li>First truly national medium </li></ul><ul><li>Post remained important until the coming of television </li></ul>
  4. 5. Birth of Photojournalism
  5. 6. Birth of Photojournalism <ul><li>Photographer Mathew Brady first became famous for portraits, Civil War photography team. </li></ul><ul><li>By 1864, Harper ’s Weekly was reproducing his team ’ s photos. </li></ul><ul><li>Promoted idea that photographs could be published documents preserving history. </li></ul>
  6. 7. Types of Magazines <ul><li>Consumer magazines. Publications targeting an audience of like-minded consumers </li></ul><ul><li>Trade magazines. Magazines published for people who work in an industry or business </li></ul><ul><li>Literary magazines. Publications that focus on serious essays and short fiction </li></ul>
  7. 8. The Muckrakers <ul><li>Progressive investigative journalists writing in the late 1800s, early 1900s </li></ul><ul><li>“ Muckraking” was coined by Theodore Roosevelt to describe socially activist investigative journalists. </li></ul>
  8. 9. The Muckrakers <ul><li>Samuel S. McClure was a famous muckraker who led a fight in early 1900s for business, social, and political reform. </li></ul><ul><li>McClure ’s. Reform-oriented muckraking magazine took on the insurance industry, railroads, urban problems, etc. </li></ul>
  9. 10. Advertising vs. Editorial Control <ul><li>Conflict between advertising and editorial departments. </li></ul><ul><li>Synergy or conflict of interest? Magazines, models, and sponsors work together to match ads with stories about models and the products they endorse. </li></ul><ul><li>Blurring of ads and editorial content Ads can be made to look like magazine content. </li></ul>
  10. 11. People Magazine Cover Rules <ul><li>Young is better than old </li></ul><ul><li>Pretty is better than ugly </li></ul><ul><li>Rich is better than poor </li></ul><ul><li>Music is better than movies </li></ul><ul><li>Movies are better than television </li></ul><ul><li>Nothing is better than a dead celebrity </li></ul>
  11. 12. Current Trends in Magazine Publishing <ul><li>Targeting narrower audiences. </li></ul><ul><li>Presentation matters; layout and graphics critical. </li></ul><ul><li>Articles are short; short attention spans. </li></ul><ul><li>Cross-media synergy; using magazines to support other channels of communication such as online efforts. </li></ul>