Grow your business using social media updated 2012


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Kia ora Whanau,

Here is an updated presentation that I delivered to prospective clients regarding the advantages of having a webpresence.

Take care

Ivor Jones
He Tangata Digital Media Systems Limited
Connecting People using digital technology, as People are the most important thing!

Published in: Technology, Business
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  • Far Cheaper and Much More Flexible Than Print Advertising - The Internet is extremely different from print advertising in that space is cheap , your advertisement is accessible for a longer period of time , the content can be changed without having to ask someone to do it for you (if you use a content management system) and you can potentially reach a wider audience.
  • Market Expansion The Internet has allowed businesses to break through the geographical barriers and become accessible , virtually, from any country in the world by a potential customer that has Internet access. Diversify Revenue Streams A website is not just a medium for representation of your Trust, it is a form of media from which everybody can acquire information. You can use this media to sell advertising space to other businesses . 24 7 365 No more turning shareholders away when its time to close shop, putting up a note saying closed for public holiday , or leaving an irritating message on your answering service specifying your trading hours tell them to visit your website for information they are looking for.
  • Offer Convenience It is far more convenient for a person to research a product on the Internet than it is to get in a car, drive somewhere and look for or ask someone for information on a product. Also, a potential customer wont have to judge a call centre agent to determine whether he/she has their best interests in mind, or just wants to make a sale. The potential customer can visit your website whenever they like in their own privacy and comfort, without the stresses and distractions that exist in the real world . Your website is a self-service medium for example, instead of having to wait in a long cue to pay your TV License, you can now do it electronically through the TV License website. Add Value and Satisfaction By offering convenience, a point of reference and that touch of individualised customer service , you ultimately add value to your offering and your Shareholders experience a higher level of satisfaction. Your website can add value in other ways too, by featuring tips, advice and general interest content . This will also help them remember you better.
  • Standardise Sales Performance By looking at which approach / pitches have worked in the past and those which have not, you can produce the ultimate pitch and use it with your website , so that you use it on every customer. Improve credibility A website gives you the opportunity to tell shareholders what you are about and why you deserve their trust and confidence. In fact, many people use the internet for pre-purchase research so that they can determine for themselves whether a particular supplier or brand is worthy of their patronage, and won t take them for a ride. The Internet also allows for Viral Marketing where your website visitors spread positive word-ofmouth about your business - your Shareholders do your marketing! Promote your Brick n Mortar Presence You can encourage your shareholders to participate in visiting the Trust or other associated locations like Marae , etc. Growth Opportunity A website serves as a great place to refer potential investors to, to show them what your trust is about, what it has achieved and what it can achieve in future. Two-Way Communication Shareholders can quickly and easily give feedback on your activities and/or marketing approach. Cost Effective Market Research You can use features on your website such as visitor polls, online surveys and your website statistics to find out what your Shareholders like more and how they feel about certain aspects of your business to determine how you can improve your product and the way you do business.
  • Grow your business using social media updated 2012

    1. 1. Grow your business using the internet A presentation by Ivor Jones, Director, He Tangata Digital Media Systems Limited,
    2. 2. Objective for today1. About He Tangata Digital Media2. What are the reasons for having a website?3. What is Social Media?4. What are the benefits of your business using Social Media?5. Portfolio of work completed6. Conclusion
    3. 3. About He Tangata Digital MediaKo Matawhaura te MaungaKo Te Arawa te IwiKo Te Arawa te WakaKo Ngati Pikiao te HapuKo Tapuaeharuru te MaraeKo Akapita Whata rauaKeti Warena Haimona oku KaumatuaKo Pete Jones toku PapaKo Polly Jones toku MamaKo Ivor Jones taku ingoaHe Tangata Digital Media can show you how to create expansion and leveragefor your business by using internet media platforms to target business traffic to you.I specialise in building your media network (websites, social media platforms,content production, photography and video production) for the purpose ofdriving targeted prospective customers to your business.
    4. 4. Advantages of a website 4
    5. 5. Advantages of a website 5
    6. 6. Advantages of a website 6
    7. 7. Advantages of a website 7
    8. 8. What are social networks?
    9. 9. What is Social Media?Social Media is about:o building personal and business brand through conversations,o video and photo sharing ando where you can find others with similar interests
    10. 10. What are the benefits of using Social Media?The primary advantages are: o Generate exposure for your activities
    11. 11. What are the benefits of using Social Media?The primary advantages are: o Increase traffic to your web site, o Build new business partnerships and o Acquire new business
    12. 12. What are the benefits of using Social Media continued?
    13. 13. Portfolio of work completedHTDM conceived and developed the platforms for:oTe Tahuna Trust (website and social media presence)oTe Runanga O Ngati Pikiao Trust (website)oWhirimako Black (website and social media presence)
    14. 14. Portfolio of work completedHTDM conceived and developed the platforms for:oJanet Wepa Rotorua District Councillor (website)oFashion and Face (website)oNew Zealand Doctors in Training Council (website)
    15. 15. Waiariki Institute on Facebook
    16. 16. Conclusion Grow your business using the interneto Generate exposure for your businesso Increase traffic to your site and blogo Build new business partnerships ando Acquire new clients Thank you for your time!
    17. 17. Bibliography SLIDE 5 SLIDE 6 SLIDE 7 SLIDE 8 SLIDE SLIDE 10 SLIDE 11 SLIDE 12 SLIDEs 14, 15, 16