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Every day, more and more customers go to internal or external forums and online communities in search of answers from people like them. Unfortunately, on virtually all of today’s online communities, the process of resolving problems and issues is poorly handled, if not entirely unmanaged. In order to face this new challenge, companies need to integrate platforms able to listen, involve and interact with their clients in real time. The best way to reach this target at a minimum cost is to crowd source their own customers. If your company is not already crowdsourcing its customer service and support, it’s time to consider doing so. Why? Smart businesses are looking more and more for ways to help their clients.