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Pitch App Oficial Boca Juniors

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You are working in the Sport Marketing Industry?
You are about to jump into Digital Mobile Business?
This material was prepared to help you to prepare and design your App Strategy.
A useful document for the Football Industry.
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Introduction:

The fascinating World of Sport Digital Marketing Industry is in complete mutation. Big players are betting on the next move to increase consumer engagement through Intelligent Mobile & Interactive Communication Platforms.

If we now focus on Football, we will discover that this sport moves 70% of the Sport Marketing Industry total turnover in Latin America. Football Fan are very special consumers; their level of commitment and loyalty is hard be found anywhere else.

"You can change your name, religion, nationality but you will not pull out from the Football Club you support."

In order to convert this opportunity into a sustainable business, we have designed as a tool to connect the Fan with CABJ from any place and at any moment.

Over 9 month of hard work were necessary to develop this world class application. Thanks to the participation of an international and multidisciplinary team + the strong support of CABJ we could launch on October 21st. 2014:

- Android: http://goo.gl/CtXosU
- Apple Store http://goo.gl/0bZzlm

#BocaApp has been designed to interact dynamically with Boca Juniors Fans Community: + 18.000.000 people owners of + 6.000.000 smart phones in Argentina.

The first goal was to conquer a massive audience of active users in a minimum time. Thanks to an intense promotion/communication on CABJ digital network, we were able to reach 170.000 downloads and 57% Weekly Active Users in only 8 weeks .... adding up over 9.000.000 screen view!!!

The monetization strategy will be implemented soon through an Intelligent Mobile & Interactive Communication Platform. #BocaApp as a user interface (commodity app) will transform itself into a mobile tool to improve Boca Fans Lifestyle, offering geo fenced products or services, all accessible in a one click action.

main objective is to contribute in changing paradigm of actual advertising from Branding campaign to Products/Services focused experiences.

Good Reading !!!

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Pitch App Oficial Boca Juniors

  1. 1. Confidencial • + 6.300.000 FB Likes = 80% Nacional + 20% LATAM+USA+Brazil • + 1.100.000 Twitter Followers • + 6.000.000 Smart Phones Fans Users • Fans : 13-17 (20%) / 18-24 (43%) / 25-34 (21%) • Hombres 63% - Mujeres 37% • Engagement > 0.5% • Viralidad de Posteos Cercana al 2% • Cada Feed Leído por + de 5% de los Seguidores • Alta Reactividad a la Información Instantánea & Visual
  2. 2. Confidencial
  3. 3. Confidencial 71.8% ARG 3.8% ARG Disponible para 75.6% del Mercado ARG
  4. 4. Confidencial Fotos en Tiempo Real Todos Los Videos Noticias Minuto a Minuto Twitter Facebook
  5. 5. Confidencial Sucesos al Instante Todas las Estadísticas Calendario y Resultados Tabla General Enfrentamientos Y Resultados Históricos
  6. 6. Confidencial E Commerce Suscripciones Contenidos Premium Smart Publicidad Sponsors
  7. 7. Confidencial
  8. 8. Confidencial 1. CABJ Official Web Site + Landing Page 2. CABJ Press Release - Media ON/OFF 3. Boca Programa Oficial 4. Email Personalizado Socios CABJ 5. Facebook CABJ 6. Twitter CABJ 7. G+ CABJ 8. Youtube CABJ 9. BOCA Partners 10. Twitter + Facebook Jugadores / Opinion Leader
  9. 9. Confidencial 1. Hinchas del CABJ Global = 25.000.0000 2. Hinchas Hispano Hablantes (80%) = 20.000.000 3. Hombres y Mujeres entre 13 y 45 Años (80%) = 16.000.000 4. Usuarios de Tablet o Smart Phone (50%)= 8.000.000 5. Sistema Operativo IOS y/o Android (75%) = 6.000.000 (Merc. Potencial)
  10. 10. Confidencial 1. Adquirir Audiencia : + 200.000 Downloads al 31/12/2014 2. Fomentar el uso de la App. : 30% Usuarios Activos Promedio 3. Monetizar este Canal Movil • Sponsorship + Smart Publicidad / B2B • Ecommerce • Contenidos Premium: Suscripción + Productos de V.A. 4. Desarrollar Modulo de Business Intelligence / Smart Add • Geo posicionamiento de los Usuarios • Perfil de Uso • Modelos predictivos 5. Posicionar la App. Oficial de Boca Juniors como: • Una Plataforma de Comunicación • Interactiva • Mobile
  11. 11. Confidencial
  12. 12. Confidencial • Mas de 5.500 Reviews en G.Play • 4.8 de Valoración Promedio • App. N.1 por 27 Días Consecutivos • 92% de Usuarios en Argentina
  13. 13. Confidencial • 107.000 Usuarios en 1 Mes • 1 Minuto por Sesión • 4 Pantallas Promedio por Sesión • 5.6 Millones Screen View en 1 Mes • 56% usuarios Activos por Semana • Crecimiento de 8% por Día
  14. 14. Confidencial
  15. 15. Confidencial

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