The hertfordshire business expo partner presentation
VISION & BACKGROUND EXPO VISION Our aim is to bring businesses together across the county and across all business sectors, energising the local business community. We hope to inspire, educate and motivate business owners and managers to develop and thrive through the current economic climate. We get a real buzz out of connecting people and watching relationships and partnerships develop and prosper, which is why you’ll find a variety of networking events, designated areas and involvement from all the major networking organisations. Each of the organisers have been involved in event hosting and management for a wide variety of businesses and sectors. We intend to host a high quality, business focused event that has legs to grow and develop into regular annual fixture on the Hertfordshire business calendar and therefore welcome involvement from partners who will contribute to effectively to the event to add greater value for all delegates. Our approach is open and inclusive and we have a single, simple objective – to deliver a memorable, inspiring and productive event that will have a positive effect on all involved.
VISION & BACKGROUND THE HERTFORDSHIRE BUSINESS INDEPENDENT The Hertfordshire Business Independent is a business-to business publication specifically targeted at Hertfordshire businesses. It is currently the premiere business magazine in the area, designed to actively support and stimulate interest within the Hertfordshire business community by presenting information in a style that is easy to read and of value to the reader and therefore more profitable to advertisers. Local, relevant and up-to-date - all too many business publications are produced nationally and then fine-tuned to bring in the local news items. The Hertfordshire Business Independent is different. We are actually based in Hertfordshire, ensuring that the news is up-to-date and relevant to the needs of the local business community. Putting your message in front of the right people - the Hertfordshire Business Independent is delivered monthly to key decision makers across the county. With 15,000 copies going out every month in two formats - the new A4 sized full colour hard copy and the interactive digital version. Both include regular features on Accountancy, Legal Matters, IT Developments, Education and Training, Corporate Entertainment, Business Support, Marketing, Finance, and Drive plus focuses on various towns across the county and regular contributions from the Federation of Small Businesses, Hertfordshire Chambers of Commerce and Industry, the University of Hertfordshire and the University of Bedfordshire. THE BUSINESS CLUB Part of a national franchise, The Business Club has been holding networking events in Hertfordshire for 2 years – initially fortnightly, and weekly since April 2010, creating the environment for go-ahead business people to meet, share skills and expertise, build relationships, make new contacts and generate new business in a fun and informal and friendly atmosphere. The Business Club provides a genuine service at a price that’s affordable. The Business Club is a networking organisation, originally established over 19 years ago in Peterborough – in fact, probably the first networking group of its kind in the UK. The Club has organised successful expos independently for the last two years at The Harpenden House hotel, but has now outgrown the venue, hence the move to The Ramada Jarvis and collaboration with The HBI. THE RAMADA JARVIS The Ramada Jarvis Watford is the perfect location and setting for all occasions, specialising in weddings, conferencing, anniversaries, parties and corporate events With a dedicated Events team, the management team prides itself on quality, service and high standards enabling them to organise every aspect of your event and ensure they deliver 100% satisfaction for you and your guests.
THE EXPO TEAM SIMON GEORGE : EXPO ORGANISER Owner of The Hertfordshire Business Independent As well as organising events for the HBI, Simon is also Events Organiser for Herts Connections and an Ecademy Blackstar regional leader. Simon also organised The Big Event, held in Hertfordshire last spring and as MD of his other Company, Thames Translations, played a pivotal role in Tesco’s Bi-Annual conferences as well as Levi’s European retail conference roadshow. [email_address] : 0844 358 5800 SONA SHAH : EXHIBITON STAND AND ADVERTISING SALES Sales Executive – The Hertfordshire Business Independent Sona has a wealth of experience in media sales and event coordination. [email_address] : 0844 358 5800 KAREN BIRCH : EXPO ORGANISER MD of The Business Club, Herts As well as organising weekly events and annual exhibitions for The Business Club, as owner of Velvet Creative Marketing, Karen has organised many conferences, parties and exhibitions for national retailers and global brands, including Debenhams, The Arcadia Group, Kangol Ltd., Soviet and variety of British Designers. [email_address] : 020 8144 5783 : 07713 267609 KATRINA SARGENT : EXPO ORGANISER Membership Director of The Business Club, Herts Katrina has built the membership of The Business Club to the vibrant entity it is today and also has extensive media sales experience combined with strong customer service skills. [email_address] : 07962 377249 SIMON SMITH : EXPO ORGANISER General Manager of The Ramada Jarvis, Watford As you might expect, organising events of this scale is part of Simon’s weekly routine. He and his team are comfortingly unfazed, efficient and professional in every aspect of on-site event management. [email_address] : 0208 901 0104 CATRIN HUNTER and KAYLEIGH PETERMAN : EXPO COORDINATORS Events executives – The Ramada Jarvis, Watford Katrin does an amazing job at the Ramada and we’re delighted she’s been assigned as our coordinator on the ground for this event, ensuring all runs smoothly on the day. Email : Tel AMANDA HILL : ON LINE MARKETING Owner of So Simple PR Our social media expert! Amanda is an ex national journalist with 15 years experience in events organisation and promotion. Amanda also provides social media training, copy and blogs. email@example.com : 07976 808811
SPEAKERS KEYNOTE SPEAKER : KRISS AKABUSI MBE Kriss is famous for his achievements in athletics where his greatest individual triumph was his Gold Medal in the 1990 European Championships when he also beat David Hemery’s 22 year old British Record. He began his international athletic career in 1983 as a member of the 4x400 metre relay squad and will probably always be remembered for helping Britain clinch the Gold and beat the Americans in the World Championships 4x400 metre relay in Tokyo in 1991. In 1992 as 3 x Olympic medallist, World, European and Commonwealth Champion Kriss was awarded the MBE by Her Majesty The Queen in her Birthday Honours List in recognition of his services to the country through athletics. His start into television and entertainment began when he presented THE BIG BREAKFAST. This was followed with a full time position as co-presenter with BBC’s RECORD BREAKERS. He has presented various children’s programmes and appears regularly on game and chat shows where the brief is “fun and entertainment” Kriss is currently the CEO of The Akabusi Company, a corporate communications and training company where his marvellous personality and reputation as a fantastic public speaker has made him a very popular and attractive advocate. He is also an accredited personal coach, having qualified at the Hudson Institute of Santa Barbara. He is one of only four qualified Hudson Institute coaches in the UK. Kriss Akabusi born in London in 1958 of Nigerian parents he has three children, two beautiful girls from his marriage, Ashanti and Shakira and Alannam, a son and welcome addition to the family. Currently living in Bedfordshire where he can be found Teeing off at the local Golf Clubs or avidly supporting his favourite football team West Ham United. He is the founding Director and Chairman of TACT (The Akabusi Charitable Trust) and a NGO (Non-governmental organisation) in Nigeria, designed to prevent water born diseases, and develop social cohesion. This is done by providing potable water by drilling bore holes and providing workshops and training around health issues and social responsibility.
MASTERCLASS SEMINARS STEVE CLARKE – It's your attitude that determines your altitude He left school at the age of 16 with no qualifications. At 18 he became engrossed in the power of personal development and goal setting. At 19 with a fresh attitude and determination to succeed he found his niche in sales. Shortly thereafter he was invited to become a director of his first company. Since then he has owned and operated business in the UK and USA. He has taken them from start up to stock market floatation. He helped grow his last UK business from scratch to £30 million in revenues in just 8 years, becoming one of the “Times Top 100″ fasted growing and profitable SME’s in the country in the process. In 2005 the company was sold and he was able to retire at the age of 45. Now he spends much of his time working with entrepreneurs that want to achieve growth and success through improved sales and marketing. Numerous business owners can point directly to Steve’s low cost or even no cost strategies, that once implemented have delivered incredible results and quickly too. Steve, is also a business columnist and author of “How To Thrive Not Just Survive”, in which he shares his simple proven formula for business success. He willingly has shares his knowledge in the hope that he will inspire others to achieve their goals and aspirations. In addition to running his Sales Mentoring “Elite” Program, he has lectured at University and is often engaged as a keynote motivational speaker internationally. Steve lives by his mantra… “ It’s your attitude that determines your altitude”. Entrepreneur, Salesman, Author, Columnist, Speaker, Trainer & Sales Mentor Steve is one of the country’s leading experts on grassroots sales and marketing strategies. Not a theorist or a guru, but a doer. Steve is very proud to be a member of an elite team of business mentors chosen by The Entrepreneurs’ Business Academy (the EBA) which James Caan from BBC TV’s Dragon’s Den spearheads with Founder, Bev James. The EBA works with business owners and entrepreneurs to fast-track and ramp up their their personal and business effectiveness.
MASTERCLASS SEMINARS DEXTER MOSCOW : 7 STEPS TO P E R F E C T COMMUNICATION Dexter has gained substantial expertise working and educating at the highest level in the advertising, sales, property, and entertainment industries. His work with the Dale Carnegie organisation and his live appearances, presenting and selling £millions worth of products for major organisations on QVC The Shopping Channel, informs his unique approach to corporate communication and influencing skills. As a TV personality and MD of Audience Dynamics he specialises in coaching people to achieve communication excellence and conducts influencing excellence and master influencing excellence seminars. These interactive workshops focus on 'Sales' Skills in all aspects of that term and 'How to sell to an invisible audience' using a unique system The 7 keys to P.E.R.F.E.C.T. communication, a process to win more business. GUIDE TO SOCIAL MEDIA – SPEAKER TBA
SPEAKERS & HOSTS MASTERCLASS WORKSHOPS: HARNESSING SOCIAL MEDIA ON-LINE MARKETING GENERATING PR FOR YOUR BUSINESS BUSINESS PLANNING FOR GROWTH SELF DEVELOPMENT : SELF BELIEF MARKETING THAT SELLS PERFECTING YOUR NETWORKING PITCH NETWORKING BREAKFAST HOST TBC SPEED NETWORKING THE BUSINESS CLUB
THE DAY : Admission FREE including refreshments and buffet lunch The day will commence with a networking breakfast at 8am in the Aldernham Suite, with the exhibition opening at 10am. Further networking, plus seminars and workshops will be scheduled throughout the day, repeated to give all delegates a chance to attend. The highlight of the day, our keynote speaker will conflict with no other activity and will bring an influx of visitors directly into the main exhibition hall. An open networking area will be located within the main exhibition hall serving complimentary refreshments and buffet lunch between 12pm and 2pm. We intend have the whole event covered by an MC, including interviews throughout the day, broadcast live on-line and around the venue. The event will also be promoted continually via live twitter feeds throughout the day and possibly via blue tooth broadcasting. Schedule Includes: Exhibition hall with over 50 business exhibition stands Open networking area with refreshments served throughout the day, including buffet lunch Outdoor exhibition pitches Networking breakfast Speed networking sessions x 2 Keynote speaker : TBA Masterclass seminars x 3 Masterclass workshops x 7 Business lounge / one to one zone VIP lounge for main sponsor TIME EXHIBITION NETWORKING SEMINARS WORKSHOPS WORKSHOPS LUNCH KEYNOTE 08:00 NETWORKING BREAKFAST WORKSHOP 1 WORKSHOP 5 09:00 WORKSHOP 2 WORKSHOP 6 10:00 SEMINAR 1 WORKSHOP 3 WORKSHOP 7 11:00 SPEED NETWORKING WORKSHOP 4 WORKSHOP 1 12:00 SEMINAR 2 WORKSHOP 5 WORKSHOP 2 13:00 SEMINAR 3 WORKSHOP 6 WORKSHOP 3 14:00 1500 SPEED NETWORKING WORKSHOP 7 WORKSHOP 4 16:00
VENUE Aside from general manager, Simon Smith possessing a particular drive and passion for business, this venue is easily accessible, with strong road and rail links. The scale and, layout of the venue, allows us to segment activities and accommodate volume traffic. The venue has an experienced and efficient events team, offering excellent levels of service. Furthermore, the venue’s extensive facilities will allow us great flexibility, with availability of additional conference rooms if required. 300 parking spaces are available and there is significant frontage space available for outdoor stands, attracting further attention from the main road. AN OVERVIEW OF THE EXPO CONFERENCE SUITE BALLROOM MAIN EXHIBITION HALL KEYNOTE STAGE LUNCH & OPEN NETWORKING AREA ALDENHAM STRUCTURED NETWORKING SESSIONS PARK SUITE CAPACITY 70 THEATRE STYLE HARROW & HARVARD CAPACITY 14 WORKSHOP STYLE PARK AVENUE BUSINESS LOUNGE In addition, the hotel’s sports bar and restaurant will be open for breakfast, lunch and refreshments.
<ul><li>COMPETITIONS – HOURLY PRIZE DRAW </li></ul><ul><li>As a means of collecting data, we will offer every delegate the chance to win a prize, which will be drawn from business cards supplied every hour on the hour. </li></ul><ul><li>The organisers have donated the following prizes and we expect to receive further prize donations from partners and sponsors: </li></ul><ul><li>Data will be made available to partners and sponsors of the EXPO. </li></ul><ul><li>£1000 worth of advertising in The Hertfordshire Business Independent </li></ul><ul><li>1 year’s FREE membership of The Business Club </li></ul><ul><li>Meal for 2 / Health club membership at The Ramada Jarvis </li></ul><ul><li>Prize tbc </li></ul><ul><li>Prize tbc </li></ul><ul><li>Prize tbc </li></ul>PRIZE PRIZE PRIZE
MARKETING TO ALL LOCAL BUSINESSES THROUGH: Organisers’ combined databases : c 15,000 Leaflet distribution 50,000 Posters – displayed through local venues, retailers, and businesses Advertising HBI : Dec/Jan, Feb and March issues Plus - showguide will be incorporated into the March HBI issue giving significantly wider exposure than a traditional showguide Social Media campaign : Twitter, Facebook, Linked In On line – via EXPO official website, HBI website, The Business Club website Plus event promotion sites such as: Find an Event Business Scene GB Networks In-venue promotion at The Ramada Jarvis, Watford, Hemel Hempstead and Hatfield Managed email shots to exhibitor’s clients and contacts PLUS Promotion through strategic partners – via: Marketing databases Clients Partner websites Local radio Regional press
<ul><li>PARTNERS </li></ul><ul><li>If you are interested in becoming an event partner, there are several ways in which you can be involved. </li></ul><ul><li>In return we will profile your organisation as an event partner on our website, in the event program and on all our marketing literature and advertising. </li></ul><ul><li>We are looking for the following : </li></ul><ul><li>Business organisations with large marking databases who are willing to promote the event </li></ul><ul><li>AV expertise, including sound reinforcement, staging and lighting </li></ul><ul><li>A Radio Station to compare the day and interview some of our sponsors and guests </li></ul><ul><li>Video Production, ideally with internet broadcast abilities </li></ul><ul><li>Printing partners, Digital and Litho </li></ul><ul><li>Any other contributions welcome </li></ul><ul><li>OPPORTUNITIES </li></ul><ul><li>As one of our partners, you have the opportunity to define your involvement at an early stage of development. </li></ul><ul><li>It’s important to us that any partnership produces a win : win situation and we would be delighted to discuss and explore any specific ideas you may have for your company involvement. </li></ul><ul><li>This is a great opportunity to engage with Hertfordshire businesses and gain exposure for your company through: </li></ul><ul><li>Home page presence and profile page on THE HERTFORDSHIRE BUSINESS EXPO official website with links </li></ul><ul><li>Your logo on all promotional literature and advertising </li></ul><ul><li>Visible presence at the event </li></ul><ul><li>Donating a prize for the hourly draw </li></ul><ul><li>Insertion in the goody bag </li></ul>
EXPO PACKAGES : EXHIBITORS We have created a number of EXPO packages for exhibitors and sponsors as follows: VALUE PACKAGE : £97 1 x 1m (space for a single banner stand) 1 chair Managed e-mail invites (data to be provided) 1m table provided PREMIUM PACKAGE : £147 2 x 2m stand (space for a 3 x 2 pop up banner stand) 6' table with cloth 2 chairs Power supply Managed e-mail invitations (data to be provided) Printed invitations to send to your clients 50 word Profile listed in printed event guide Profile on website Delegate list including phone numbers PREMIUM PLUS PACKAGE : £297 3 x 2 m stand (space for a 4 x 2 pop up banner stand) 6' table with cloth 2 chairs Power supply Managed e-mail invitations (data to be provided) Printed invitations to send to your clients 50 word profile listed in printed event guide 1/4 page advert in printed event guide Rotating Banner advert on the event website Delegate List including phone numbers and e-mail addresses Item in the goody bag WORKSHOP HOSTING : £147 (£97 if booked in conjunction with exhibition stand)
EXPO PACKAGES : SPONSORS HEADLINE SPONSOR (1 available) : £5000 VIP lunch with keynote speaker for 10 guests including photo opportunity Private VIP meeting lounge for the entire day to welcome your guests or hold client meetings Prominent Logo on all our advertising material including posters, invites, leaflets, advertising, press releases, signage and a permanent large banner on our website Profile on the website Full page advert in a premium position in the event guide Full page profile in the event guide Logo on the front cover of the event guide Logo on video footage of the event Premium + stand package included 5 minute Speaking opportunity before main speaker SPONSORS (4 available) : £750 Logo on all our advertising material including posters, invites, leaflets, advertising, signage and a permanent banner on our website Profile on the website Half page advert in the event guide Half page profile in the event guide Premium + stand package included