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Réseau social d’entreprise #RSE

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Le réseau social d’entreprise #RSE s'invite dans le système d'information. Porté par les métiers des ressources humaines, il prends une dimension majeur quand le projet est réellement soutenu par la direction générale.Facteur d'innovation et plus encore !?
Avec le témoignage du DRH et RRH de Sogeti France

Published in: Business, Technology
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Réseau social d’entreprise #RSE

  1. 1. Réseau social d’entreprise Un nouveau regard sur les métiers des RH #RSE 2.0 S oftware a s a S ervice with S ogeti, a n a ctor of S uccess Aix les Milles le 24 Mai 2011
  2. 2. Agenda <ul><li>9h30 Introduction (DRH Sogeti France) </li></ul><ul><li>Evolutions des métiers du RH </li></ul><ul><ul><ul><li>Des espaces collaboratifs </li></ul></ul></ul><ul><ul><ul><li>Sourcing 2.0 </li></ul></ul></ul><ul><ul><ul><li>L’intégration avec les réseaux et médias sociaux pro </li></ul></ul></ul><ul><ul><li>10h00 RSE chez Sogeti </li></ul></ul><ul><ul><ul><li>Les écueils rencontrés par Sabrina (RRH) </li></ul></ul></ul><ul><ul><ul><li>Les solutions pour relancer notre RSE </li></ul></ul></ul><ul><ul><ul><li>Identité numérique </li></ul></ul></ul><ul><ul><ul><li>11H00 Echanges avec Lucile notre administrateur fonctionnel </li></ul></ul></ul><ul><ul><ul><ul><li>Présentation du community manager Sogeti monde </li></ul></ul></ul></ul><ul><li>11h30 Présentation d’une solution RSE « Users Friendly » </li></ul><ul><li>12h00 Questions / Réponses </li></ul>
  3. 3. Constat <ul><li>80% du budget IT est dépensé pour gérer 4% de l’information et du savoir-faire de l’Entreprise </li></ul>100% 80% Dans la tête des collaborateurs Documentation Non-structurée Documentation structurée 16% 4% Le réseau social permet le référencement et le développement du savoir-faire de l’entreprise
  4. 4. Pourquoi un réseau social chez Sogeti ? <ul><li>De l’Innovation Jam à </li></ul>Connecter Innover Collaborer Partager <ul><li>Lotus Connections </li></ul>
  5. 5. Sogeti, une entreprise 2.0 ! <ul><li>Une Entreprise ouverte ! </li></ul>En externe En interne 6 477« followers »
  6. 6. Limiter l’isolement <ul><li>Les salariés ne sont pas amenés à collaborer très souvent s’ils sont distant de plus de 15 Mètres </li></ul><ul><li>(Thomas Allen – MIT 1997) </li></ul><ul><li>“ Si HP savait ce que HP sait, nous serions 3 fois plus profitables” </li></ul><ul><li>(Lew Platt – Former CEO of HP) </li></ul>Barrières hiérarchiques + barrière fonctionnelle = ilots déconnectés ( USEO )
  7. 7. De nouveaux enjeux … … et un changement de culture générationnel <ul><li>« La contribution du management au XXe siècle : une productivité multipliée par 50 chez le travailleur manuel. </li></ul><ul><li>La plus importante contribution que le management doive apporter au XXIe siècle ? Accroître à l ’ identique la productivité du travailleur du savoir. » Peter Drucker (Les défis du Management au XXIème siècle) </li></ul><ul><li>Culture entreprise génération Y : </li></ul><ul><li>Collaboration, </li></ul><ul><li>réseaux, </li></ul><ul><li>communautés </li></ul><ul><li>Culture entreprise baby-boomers </li></ul><ul><li>Hiérarchie, </li></ul><ul><li>procédures, </li></ul><ul><li>automatisation des tâches </li></ul><ul><li>Culture entreprise génération X : </li></ul><ul><li>Processus, </li></ul><ul><li>compétences, </li></ul><ul><li>équipes pluridisciplinaires </li></ul><ul><li>De nouveaux outils </li></ul><ul><ul><ul><li>Visio conférence </li></ul></ul></ul><ul><ul><ul><li>Chat </li></ul></ul></ul><ul><ul><ul><li>RSE </li></ul></ul></ul><ul><ul><ul><li>Smartphone </li></ul></ul></ul><ul><ul><ul><li>Blog </li></ul></ul></ul><ul><ul><ul><li>Wiki </li></ul></ul></ul>
  8. 8. Un nouveau regard sur les métiers des RH <ul><li>Communiquer plus souvent sans spammer </li></ul><ul><li>Recruter mieux, plus vite et différemment </li></ul><ul><ul><ul><ul><li>Gestion des talents #Sourcing 2.0 </li></ul></ul></ul></ul>RH 2.0
  9. 9. Sourcing 2.0 <ul><li>Du Job Board aux réseaux sociaux </li></ul>
  10. 10. Identité numérique RSE vs RSP ~ Inter actions <ul><li>Illustration : zones d’interactions Intranet 2.0 / Internet 2.0 </li></ul>RSE <--- usages --- RSP RSP Annuaire (RH) Intranets Sourcing 2.0
  11. 11. Ecueils dans la communauté ? TeamPark BU Méditerranée <ul><li>Pourquoi un arrêt de l’adoption de la part des professionnels ? </li></ul>2 Absence d’un sponsor local et de leaders 1 Approche produit 3 Message de la direction générale trop corporate 4 Pas de conduite du changement sur la BU
  12. 12. Comment Sabrina relance sa communauté ? TeamPark BU Méditerranée <ul><li>Une approche projet : Sogeti by Sogeti </li></ul>Interviews Modélisation Communication Formation Cadrage Analyse des ecueils Projet de la direction Pilotage fonctionnel en coordination avec le CM et le RRH Plan de formation de type prise en main (USAGES) Identification sur un panel de collaborateurs Conduite du changement pilotée par la RRH Enquêtes de satisfaction et axes d’améliorations Satisfaction
  13. 13. Comment Sabrina relance sa communauté ? TeamPark BU Méditerranée <ul><li>Guide des bonnes pratiques </li></ul>
  14. 14. Identité numérique Attention ! <ul><li>Informer et sensibiliser </li></ul>Personnelle Professionnelle Publique Privée contrôle liberté statut fonction - rôle <ul><ul><li>De la courtoisie, de l’éthique et pas de polémiques </li></ul></ul>
  15. 15. Un reseau social d’entreprise international Community Manager <ul><li>Un accès pour tous les collaborateurs au delà des frontières </li></ul><ul><li>Messagerie instantanée et indicateur de présence : Office Communicator </li></ul><ul><li>Nécessite une coordination et animation au plan international </li></ul>Lucile Leclercq Head of TeamPark Communication [email_address]
  16. 16. ROI #RSE <ul><li>« On a tendance à surestimer ce qu’on peut mesurer et sous-évaluer ce qui ne peut pas l’être » </li></ul><ul><li>John Hayes directeur marketing d’American Express </li></ul><ul><li>Le RSE est un facteur permettant d’inscrire les collaborateurs dans le Bien Etre au Travail </li></ul><ul><li>La connaissance est une source de richesse </li></ul><ul><li>… </li></ul>
  17. 17. Beaucoup d’acteurs et de solutions ! <ul><li>Vision du Gartner en Octobre 2010 et d’USEO en 2011 </li></ul>
  18. 18. Workshop <ul><li>Lotus Connections </li></ul>
  19. 19. Questions Réponses
  20. 20. A nous remettre svp <ul><li>Nom : ……………………………………………. Prénom : …………………………. </li></ul><ul><li>Email : …………………………………@……………. </li></ul><ul><li>Société : ……………………………………………. Fonction : …………………………. </li></ul><ul><li>Evaluation events #RSE du 24 Mai 2011 </li></ul><ul><li>Sogeti a répondu à vos attentes : -- - 0 + ++ </li></ul><ul><li>Qualité de la présentation : -- - 0 + ++ </li></ul><ul><li>Qualité de la démonstration TeamPark : -- - 0 + ++ </li></ul><ul><li>Qualité de la démonstration Calinda: -- - 0 + ++ </li></ul><ul><li>Vous souhaité être recontacté ? Oui Non </li></ul><ul><li>Vous avez un projet RSE ? Oui Non </li></ul><ul><li>Vous avez un projet collaboratif ? Oui Non </li></ul>

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