Big Ideas. Little Time.

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Reid Stone delivers the secret sauce used to create big ideas under a time crunch. Utilizing a different smartphone/tablet app to create each slide (40 DIFFERENT APPS), Stone demonstrates easy ways to create campaigns based on content generation and trend spotting. Stone is the CEO at HERO|farm - a marketing strategy and advertising agency in New Orleans - and delivered this presentation to the 2013 PRAM Conference.

Links to videos featured in the presentation:

New Orleans Mission - "Sincerely Homeless"
http://www.youtube.com/watch?v=qWWZfCumLA0

Don Draper of AMC's Mad Men - "The Carousel"
http://www.youtube.com/watch?v=suRDUFpsHus

Dove "Real Beauty Sketches"
http://www.youtube.com/watch?v=XpaOjMXyJGk

World's First Vine Resume
http://mashable.com/2013/02/21/vine-resume/

Liquid-Plumr - "Double Impact"
http://www.youtube.com/watch?v=Z7fz0jpuLkM

Mentioned/Not Featured:

Comodo Restaurant - "Comodo Menu"
http://mashable.com/2012/10/16/instagram-menu/

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Big Ideas. Little Time.

  1. 1. Fast CameraBIG IDEAS | little time@herofarmReid StoneCEO/StrategistEach Slide:Different App#hadoukenIntellectual property of HERO|farm, LLC ©2013
  2. 2. Fast CameraSound familiar?T-ZeroFo’ real. Different appused to make each slide
  3. 3. Phoster
  4. 4. Keep Calm!It’s OK...Seriously
  5. 5. Pic StitchHERO|farmPresenter
  6. 6. GO CRAZY“Last Christmas Ever”JoeShopping.comImajao
  7. 7. GoodNotesTHEMES,really
  8. 8. • Press Release• Website/Landing Page• Hashtag• Social Media “Updates” Page: fb/tw/li/ig/g+• Eblast/Newsletter• Local Calendars• Bloggers• Paid Ads/Google Adwords/Promoted Posts• Facebook Events Page• Physical Event• Guerrilla Idea/Signage• Youtube Videothe basic TACTICSNew“traditional”checklistKeynote
  9. 9. • Is it consistent with the brand?• Is it trackable?• Who is the target audience?• Can the media cover it?• What is the best/worst reaction?• Are we empowering individuals or drivingconversation?• What are the milestones? End/shift date?direct the STRATEGYAdobe Reader...via Keynote
  10. 10. TEDTurn ‘Baker’to ‘baker’Still relevantafter 100 years.Create abrand...Albumatic
  11. 11. s.m.a.p.s?7 m.a.p.s.?What is an EPIC IDEA7 WORDSMEMORABLEACTIONABLEPLATFORM...ABLESIMPLEDocuments2...via Keynote7 P.a.m.s?
  12. 12. (Meme) Generator
  13. 13. EXAMPLE“Parade of Homes Sneak Peak”Home Builders Assoc.the CONTENT generationYoutube
  14. 14. X-promoteConcept=ChallengeRelatableNOTE’d
  15. 15. At least30 daysWhat is an EPIC IDEA7 WORDSMEMORABLE?ACTIONABLEPLATFORM...ABLE?SIMPLEKeynote...again
  16. 16. TEDwith elaborativeencodingTurn ‘Baker’to ‘baker’
  17. 17. Polar“AnimalStyle...”“or some guys’burger”Askquestions
  18. 18. the MICRO-CAMPAIGNLOL BucketAt least30 days
  19. 19. SnapseedHELP OUT
  20. 20. FacebookCHALLENGE THE NORM“Chef Dione’s Food Fight”Fit GourmetSociallyResponsible
  21. 21. Google+Hangouttube...Host a summit
  22. 22. TEST“Kanji Tweets”Read The Kanji
  23. 23. SnapguideInstruct
  24. 24. Amazon/KindleCROWDSOURCE“Security Tips eBook”Crescent Guardian, Inc.
  25. 25. YouTubeEXAMPLE“Double ImpactLiquid-PlumrHAVE FUN
  26. 26. Ustreamremove the CURTAIN
  27. 27. VineFind unexpecteduses for mediums
  28. 28. BE TRANSPARENTHaiku Deck
  29. 29. PinterestFIGHT STEREOTYPES“Sincerely Homeless”New Orleans Mission
  30. 30. TumblrSHOW EMOTION
  31. 31. InstaEditorCREATE A PRODUCT“Real Life App Store”myPhoneMD
  32. 32. Google Drive
  33. 33. Historical facts = Expert#42SportsCenter...sorta
  34. 34. LEAD THE INDUSTRY“Ports Infographic”Crescent Guardian, Inc.
  35. 35. FlipboardSpot trends.Take chances.
  36. 36. GetGluePredict the future
  37. 37. GetGlueRide the momentum
  38. 38. PS ExpressCreated byTake itoffline
  39. 39. Sponsor theplatformHow About We
  40. 40. SnapchatMake the timeto be creativeIntellectual property of HERO|farm, LLC ©2013FIND US@herofarmsignal@hero-farm.com

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