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Creating business


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Using traceability as a tool to demonstrate responsibility

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Creating business

  1. 1. Creating business by implementingsocialresponsibility<br />Using traceability as a tool to demonstrate responsibility<br />Jan Roger Lerbukt, CEO Hermes AS<br />
  2. 2. Background info on our company Hermes AS<br />Who, what, where?<br />
  3. 3. Who, what, where?<br />Own and manage one trawler - ”Hermes”<br />Fishing 5-6000 MT HG whitefish & shrimps a year<br />Total annual revenue approx 8 million EUR<br />Strategy<br />…to be a transparent company without any secrets.<br />
  4. 4. ”Hermes”One of the newest and most modern trawlers in Norway<br />Build 2001<br />Length 55 meter<br />Main engine 5 200HK<br />Double trawl<br />Freezer hold 400 MT<br />17 man crew<br />
  5. 5. Traceability<br />Strategy, implementation, data harvesting and downstream traceability.<br />
  6. 6. Strategy – why introduce traceability?<br />Initial goal; <br />“Simplify and improve internal quality inspections and “on board” traceability in order to reduce claims”<br />
  7. 7. Strategy – why introduce traceability?<br />Traceability as a tool to demonstrate and prove responsibility – making business at the same time<br />”Transparency without any secrets”<br />Better to be a part of the solution than a part of the problem.<br />
  8. 8. Catch diary<br />Production system<br />System overview<br />TraceTracker<br />GTNet<br />Hermes’<br />internal systems on board<br />(Wincatch)<br />Hermes’ data:<br /><ul><li>Hermes’ website
  9. 9. Hermes’ TT Navigator</li></ul>Hermes’<br />traceability database<br />(Wincatch and<br />TT Navigator)<br />Internal traceability data<br />Shared traceability data<br />Further use of traceability data made available through GTNet<br />Other companies<br />traceability data<br />
  10. 10. Hardware/ software<br />Database and GPS-connection<br />Catch diary and xml-export<br />Processing<br />Manual registration of production and quality data as well as labeling<br />
  11. 11. 1. Catch<br />1.1. fishing<br />
  12. 12. 1. Catch<br />1.2. the first data harvesting<br />Registered in the catch diary on the bridge.<br />Started at the time of casting the trawl and stopped when hauling.<br />Position, time, zone etc are automatically registered.<br />
  13. 13. 2. Processing<br />2.1. registering the catch<br />Manual registration during processing in the on board plant. <br />Every batch (defined as one freezer) is uniquely numbered. (ID-number)<br />
  14. 14. 2. Processing<br />2.2. labeling<br />Automated printing of labels with GS1-128 barcodes and additional information.<br />Manual application of labels and packaging.<br />
  15. 15. 3. Uploading data<br />xml.-files are generated from the database onboard.<br />These files are then uploaded to TraceTrackersGTNet.<br /><br />
  16. 16. 4. Website<br />On Hermes’ website anyone can access information from the GTNet database. <br />Textual and graphical presentation of a selection of the data stored.<br /><br />
  17. 17. Creating business – who got the message?<br />Norwegian exporter<br />Danish processor<br />
  18. 18. The road ahead – what will follow?<br />On board production system<br />More fully automated data capture?<br />Website (Hermes’ or others)<br />Real-time traceability and more data made available?<br />Traceability downstream all the way to the consumer?<br />
  19. 19. Hermes AS<br />Jan Roger Lerbukt<br />CEO<br />Thankyou.<br />For furtherinformationpleasevisitourwebsite or contactme. <br />Phone +47 776 15510. Mobile +47 417 75510)<br /><br />