FreSh SEM Presentation

1,752 views

Published on

Published in: Business, Technology
  • Be the first to comment

FreSh SEM Presentation

  1. 1. Search Engine Marketing <ul><li>Where Your Hot Prospect is Looking For Your Product/Services </li></ul>Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional Presented by : Herman Chang Search Engine Specialist Qualified Google Advertising Professional
  2. 2. What is Search Engine Marketing (SEM)? Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  3. 3. Your customers see your ad when they search Paid Search Paid Search Organic Search Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  4. 4. Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  5. 5. Market Share of Top Search Engines > 90% of Internet Search Engine Traffic is Coming From Google + Yahoo + MSN * Source: comScore Search Engine Market Share, September 2008 62.9% 20.2% 8.5% Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  6. 6. Keyword Advertising Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  7. 7. Market Share for Online Advertising Spending 45% Spent on SEM Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  8. 8. What’s The Primary Benefits of Google Advertising? Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  9. 9. 1. Reach * Source: comScore Media Metrix (September, 2004) Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  10. 10. 2. Cost <ul><li>You choose your own maximum daily spending limit (daily budget) </li></ul><ul><li>Choose how much you want to spend per click for every keyword </li></ul><ul><li>Pay Google for users who click on your ad </li></ul><ul><li>More cost-effective than Yellow Pages, Banner Ads & Direct Mail* </li></ul><ul><li>Conversion tracking = real-time return-on-investment data </li></ul>** U.S. Bancorp Piper Jaffray, New Methods in Search Marketing: Contextual Advertising and Other Evolutions (Safa Rashtchy), June 2004 Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  11. 11. 3. Timing <ul><li>Ads are continuously matched to Internet users’ interests </li></ul><ul><li>Ads are placed as buying decisions are made </li></ul><ul><li>The Result: </li></ul><ul><li>You reach your audience at the right time , with the right message </li></ul>Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  12. 12. 4. Flexibility <ul><li>See your ads on Google quickly </li></ul><ul><li>Optimize and change your ads continually to increase ROI </li></ul><ul><li>Target multiple locations and languages </li></ul>Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  13. 13. Types Of Ads Format in Google Advertising Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  14. 14. 1. Text Ads Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  15. 15. 2. Image Ads (JPG, PNG, GIF & SWF) Other sizes: - Small Square (200 x 200) - Large Rectangle (336 x 280) - Wide Skyscraper (160 x 600) Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  16. 16. 3. Video Ads (AVI, ASF, QT, Windows Media, MP4 or MPEG) Other sizes: - Small Square (200 x 200) - Large Rectangle (336 x 280) - Wide Skyscraper (160 x 600) Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  17. 17. Sample of Placement Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  18. 18. Sample Of Placements (Rectangle or Square) Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  19. 19. Sample Of Placements (LeaderBoard) Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  20. 20. Sample Of Placements (Skyscraper) Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  21. 21. Sample Of Placements (Banner Ads) Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  22. 22. Thank You Herman Chang Search Engine Specialist Qualified Google Advertising Professional [email_address] www.dgtraffic.com +628161368119

×