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Awesome OOH: Customized Mobile Truck Advertising

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One of my favorite summer programs we’ve worked on was this customized mobile truck for Char-Broil, which was promoting their infrared cooking system. Working with Clear Blue, we created a mobile billboard sure to catch the eyes and tantalize the senses…not only did it expel real smoke, the truck also made a sizzling sound and was grill-scented!

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Awesome OOH: Customized Mobile Truck Advertising

  1. 1. Awesome OOH: Customized Mobile Truck Advertising by L A U R A MA N S F I E L D on OCTOBER 4, 2012One of my favorite summer programs we’ve worked on was this customized mobile truck for Char-Broil, which was promoting their infrared cooking system. Working with Clear Blue, we created amobile billboard sure to catch the eyes and tantalize the senses…not only did it expel real smoke, thetruck also made a sizzling sound and was grill-scented! Three of these unique vehicles traveled routes through Philadelphia, Dallas, Charlotte and Indianapolis over a seven week period. While the primary focus was driving traffic to Lowe’s and Home Depot stores where the grills were sold, stops were also scheduled at special events like Taste of Addison, Taste of Charlotte and the Indy 500. The trucks definitely got the public’s attention, leading people to engage with the drivers. One person asked where he could buy a Char-Broil burger! The driver was able to consult his route and direct him to the closest retailer where Char-Broil grills were sold.
  2. 2. Why Use Mobile Billboards?Mobile trucks are an excellent choice for general branding campaigns or events likegrand openings, festivals and conventions. What makes them unique? Highly targeted – The ability to customize your route ensures your customers will see your display when and where you want them to. Mobile billboards can reach areas other OOH media cannot and may be parked at events or stores to draw extra attention. Customization – Great creative at street level makes a lasting impression. Mobile billboards are the perfect medium to let your imagination run wild and create something special to represent your brand. Accountability – Detailed Proof of Performance reports with GPS tracking information and photos are included for route verification.Food Truck Advertising and Marketing….. “THE BEST POSSIBLE EXPOSURE TOYOUR TARGET AUDIENCE”About Mobile Mex Media Group LLC:Mobile Mex-Media Group is a nationally recognized Non-Traditional Outdoor MobileAdvertising Company. Not only do we operate our own fleet of the Mobile LunchTrucks, and Digital Media Company, but we are also experienced marketing &advertising professionals. We specifically plan campaigns to ensure that our clientsAdvertisement have the best possible exposure to their TARGET audience. Ourprimary goal is to deliver your brand message to your consumers.Media Contact:E-mail: media@mobilemex-mediagroup.com

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