Heritage ohio webinar january 5, 2011

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  • Board is ultimately responsible for fundrasing but may delegate task to the organization committee in some instances
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  • Heritage ohio webinar january 5, 2011

    1. 6. MAIN STREET™ <ul><li>Is a trademarked program of the National Trust for Historic Preservation </li></ul><ul><li>Heritage Ohio is the contracted coordinating agency for the Ohio Main Street Program </li></ul><ul><li>There are 34 Ohio Main Street Programs </li></ul>
    2. 7. MAIN STREET™ Requires: <ul><li>Paid professional manager </li></ul><ul><li>Work plan for board and committees </li></ul><ul><li>On-going training for manager and volunteers </li></ul><ul><li>Accountability & annual evaluation </li></ul><ul><li>Grassroots commitment </li></ul>
    3. 8. The Eight Principles 1. Main street is a comprehensive approach. 2. Main Street relies on quality. 3. Main Street is making meaningful, long term revitalization possible through public/private partnerships. 4. Main Street involves changing attitudes. 5. Main Street focuses on existing assets. 6. Main Street is a self-help program. 7. Main Street’s approach is incremental in nature. 8. Main Street is implementation-oriented.
    4. 10. The Eight Principles 1. Main street is a comprehensive approach. 2. Main Street relies on quality. 3. Main Street is making meaningful, long term revitalization possible through public/private partnerships. 4. Main Street involves changing attitudes. 5. Main Street focuses on existing assets. 6. Main Street is a self-help program. 7. Main Street’s approach is incremental in nature. 8. Main Street is implementation-oriented.
    5. 12. The Eight Principles 1. Main street is a comprehensive approach. 2. Main Street relies on quality. 3. Main Street is making meaningful, long term revitalization possible through public/private partnerships. 4. Main Street involves changing attitudes. 5. Main Street focuses on existing assets. 6. Main Street is a self-help program. 7. Main Street’s approach is incremental in nature. 8. Main Street is implementation-oriented.
    6. 14. The Eight Principles 1. Main street is a comprehensive approach. 2. Main Street relies on quality. 3. Main Street is making meaningful, long term revitalization possible through public/private partnerships. 4. Main Street involves changing attitudes. 5. Main Street focuses on existing assets. 6. Main Street is a self-help program. 7. Main Street’s approach is incremental in nature. 8. Main Street is implementation-oriented.
    7. 16. The Eight Principles 1. Main street is a comprehensive approach. 2. Main Street relies on quality. 3. Main Street is making meaningful, long term revitalization possible through public/private partnerships. 4. Main Street involves changing attitudes. 5. Main Street focuses on existing assets. 6. Main Street is a self-help program. 7. Main Street’s approach is incremental in nature. 8. Main Street is implementation-oriented.
    8. 18. The Eight Principles 1. Main street is a comprehensive approach. 2. Main Street relies on quality. 3. Main Street is making meaningful, long term revitalization possible through public/private partnerships. 4. Main Street involves changing attitudes. 5. Main Street focuses on existing assets. 6. Main Street is a self-help program. 7. Main Street’s approach is incremental in nature. 8. Main Street is implementation-oriented.
    9. 20. The Eight Principles 1. Main street is a comprehensive approach. 2. Main Street relies on quality. 3. Main Street is making meaningful, long term revitalization possible through public/private partnerships. 4. Main Street involves changing attitudes. 5. Main Street focuses on existing assets. 6. Main Street is a self-help program. 7. Main Street’s approach is incremental in nature. 8. Main Street is implementation-oriented.
    10. 22. The Eight Principles 1. Main street is a comprehensive approach. 2. Main Street relies on quality. 3. Main Street is making meaningful, long term revitalization possible through public/private partnerships. 4. Main Street involves changing attitudes. 5. Main Street focuses on existing assets. 6. Main Street is a self-help program. 7. Main Street’s approach is incremental in nature. 8. Main Street is implementation-oriented.
    11. 24. Board of Directors
    12. 25. The Ideal Organization Coordinates the strategic work plan Implements the strategic work plan
    13. 26. Four Point Approach Organization Promotion Design Economic Restructuring issues
    14. 27. Organization Committee
    15. 28. <ul><li>Volunteer Development </li></ul><ul><li>Communication/ Public Relations </li></ul><ul><li>Fund Raising </li></ul><ul><li>Reporting </li></ul><ul><li>Human Resources </li></ul>
    16. 29. Volunteer Development <ul><li>Recruitment </li></ul><ul><li>Motivation </li></ul><ul><li>Training </li></ul><ul><li>Recognition </li></ul>
    17. 30. Communications & Public Relations <ul><li>Newsletter </li></ul><ul><li>Web Site </li></ul><ul><li>Media Campaigns </li></ul><ul><li>Social Media </li></ul>
    18. 31. Fundraising <ul><li>Membership </li></ul><ul><li>Donations </li></ul><ul><li>Sponsorships </li></ul><ul><li>Governmental Support </li></ul><ul><li>Grant Writing </li></ul><ul><li>Events </li></ul>
    19. 32. Public Sources
    20. 33. Stakeholder Support
    21. 34. Sponsorship
    22. 35. Earned Income
    23. 36. Special Events
    24. 37. Merchandise Sales
    25. 38. <ul><li>1/3 Public funding </li></ul><ul><li>1/3 Stakeholder support </li></ul><ul><li>1/3 Earned income </li></ul>Main Street Budget Distribution of Funding Sources
    26. 39. Board Development
    27. 40. Why it matters <ul><li>Without a strong board of directors, the executive director and staff are expected to not only have the vision for what the organization can become, but also to do all of the work. </li></ul>
    28. 41. Why it matters <ul><li>The bottom line: Without a strong board, nonprofit organizations show limited success in meeting both client and community need. </li></ul>
    29. 42. Economic Restructuring
    30. 43. Today’s economic development <ul><li>Use incentives (tax payer money) to attract industry </li></ul><ul><li>Use incentives (tax payer money) to attract new </li></ul><ul><li>retail* </li></ul><ul><ul><li>Retail does not create new demand, just shifts </li></ul></ul><ul><ul><li>Shopping patterns </li></ul></ul><ul><li>Economic Development is a winner takes all proposition </li></ul><ul><ul><li>The biggest companies wield influence, make </li></ul></ul><ul><ul><li>headlines, hire lawyers, package numbers, market </li></ul></ul><ul><ul><li>their benefit </li></ul></ul>
    31. 44. An arms race to the bottom
    32. 45. Who can give it all away the fastest?
    33. 46. Tax incentives- it doesn’t add up
    34. 47. Economic Restructuring <ul><li>Develop the local economy from within </li></ul><ul><ul><li>Strengthen existing businesses </li></ul></ul><ul><ul><li>Develop entrepreneurs </li></ul></ul><ul><li>Does not rely on incentives (saves tax dollars) </li></ul><ul><li>Keeps more money local </li></ul><ul><ul><ul><li>Big box – 10%-15% </li></ul></ul></ul><ul><ul><ul><li>Chains – 30%-40% </li></ul></ul></ul><ul><ul><ul><li>Locally owned – 40%-55% </li></ul></ul></ul><ul><ul><li>Local business also donate more time and money </li></ul></ul><ul><ul><li> in the community </li></ul></ul>
    35. 48. ER and Historic Preservation Demand for good and services Sales Rents VALUE
    36. 49. The Plan <ul><li>Strengthen existing businesses </li></ul><ul><li>Fill Vacancies </li></ul><ul><li>Assemble incentives and capital </li></ul><ul><li>Know the market </li></ul><ul><li>Monitor and report performance </li></ul><ul><li>* Work with promotions on shop local </li></ul>
    37. 53. Design Committee
    38. 54. Elements of Design <ul><li>Education </li></ul><ul><li>Technical Assistance </li></ul><ul><li>Public Design </li></ul>
    39. 59. Signs
    40. 61. Mansfield
    41. 63. Nelsonville
    42. 64. Promotion Committee
    43. 65. Elements of Promotion <ul><li>Image Promotion </li></ul><ul><li>Retail Promotion </li></ul><ul><li>Heritage Tourism </li></ul><ul><li>Special Events </li></ul>
    44. 66. Promotions Committee The Promotion Committee’s primary responsibility is to market a unified, quality image of the business district as the center of activities, goods and services to retailers, shoppers, investors and tourists.
    45. 67. <ul><li>What is your internal image? </li></ul><ul><li>What is your external image? </li></ul>
    46. 68. <ul><li>The promotional program </li></ul><ul><li>should pinpoint: </li></ul><ul><ul><ul><li>strengths to build on </li></ul></ul></ul><ul><ul><ul><li>audiences to target </li></ul></ul></ul><ul><ul><ul><li>opportunities for business growth </li></ul></ul></ul><ul><ul><ul><li>positive changes downtown </li></ul></ul></ul>
    47. 69. 1. General Image Promotion <ul><li>Unified graphic design (logo) </li></ul><ul><ul><li>Highly identifiable </li></ul></ul><ul><ul><li>Simple in design </li></ul></ul><ul><ul><li>Easily understood </li></ul></ul><ul><ul><li>Flexible in use </li></ul></ul><ul><ul><li>Easily reproduced </li></ul></ul>
    48. 71. What does your website say about your program?
    49. 72. General Image Promotion Tools <ul><li>Business Directory </li></ul><ul><li>Shopping Guide </li></ul><ul><li>Restaurant Guide </li></ul><ul><li>Parking Map </li></ul>
    50. 73. e-blast
    51. 74. Initial membership brochure; Mixed results and feedback Redesigned membership brochure better reflected district
    52. 75. 2. Retail Activities
    53. 76. 2. Retail Activities <ul><ul><li>The image presented by the district as a whole is only as enticing as the image presented by each business. </li></ul></ul><ul><ul><li>Retail Image </li></ul></ul><ul><ul><ul><li>Building Storefront Signage Display of Goods </li></ul></ul></ul><ul><ul><ul><li>Window Display Five Senses </li></ul></ul></ul><ul><ul><ul><li>Intensive Customer Service </li></ul></ul></ul>
    54. 77. Retail & special event combination in Defiance, Ohio
    55. 78. Four Areas of Promotion Retail Activities… offer the opportunity to showcase the goods and services available in your Main Street district.
    56. 81. A joint effort of several districts can also be effective
    57. 82. Retail Activities <ul><ul><li>The greatest impact comes when the entire business district acts in unison. Joint promotions involving all of Main Street require organization and careful planning. </li></ul></ul><ul><ul><li>Draw up a year-long calendar in advance. </li></ul></ul><ul><ul><ul><li>Back-to-School Sidewalk Sales </li></ul></ul></ul><ul><ul><ul><li>Crazy Days Holiday Gift Giving </li></ul></ul></ul><ul><ul><ul><li>Spring into Summer President’s Day </li></ul></ul></ul><ul><ul><ul><li>Mother’s Day Father’s Day </li></ul></ul></ul><ul><ul><ul><li>Valentines Day </li></ul></ul></ul>
    58. 85. 3. Special Events
    59. 86. 3. Special Events <ul><ul><li>Special Events… </li></ul></ul><ul><ul><li>are a long-term strategy to cultivate people’s habit of coming downtown by using downtown as the natural setting for social </li></ul></ul><ul><ul><li>and civic life. </li></ul></ul>
    60. 87. <ul><ul><li>Special Events… </li></ul></ul><ul><ul><li>introduce new groups of consumers to the downtown and provide added </li></ul></ul><ul><ul><li>excitement for exis t ing customers. </li></ul></ul>
    61. 88. Special Events <ul><li>To ensure success, every special event should include: </li></ul><ul><li>Music </li></ul><ul><ul><ul><li>Food </li></ul></ul></ul><ul><ul><ul><li>Activities for Children </li></ul></ul></ul><ul><ul><ul><li>Overlapping events </li></ul></ul></ul><ul><ul><ul><li>Something free </li></ul></ul></ul><ul><li>Special Events can kick off retail seasons... extend them with extra excitement... or fill in during slack periods in the downtown calendar. </li></ul>
    62. 90. Special Events <ul><li>Encourage merchants to participate with </li></ul><ul><li>Window Displays </li></ul><ul><li>Co-op Advertising </li></ul><ul><li>Provide ideas </li></ul>
    63. 91. 4. Heritage Tourism
    64. 92. 4. Heritage Tourism <ul><li>Heritage Tourism: is traveling to experience the places and activities that authentically represent the stories and people of the past. </li></ul><ul><li>Core idea of Heritage Tourism: Save your Heritage, Share it with visitors and Reap the economic benefits of tourism . </li></ul>
    65. 93. Heritage Tourism Travelers <ul><li>Trends </li></ul><ul><ul><li>Stay longer </li></ul></ul><ul><ul><li>Shop more </li></ul></ul><ul><ul><li>Likely to take group tours/travel packages </li></ul></ul>
    66. 94. <ul><li>Factors of Heritage Tourism </li></ul><ul><li>Growth </li></ul><ul><ul><li>More weekend travel </li></ul></ul><ul><ul><li>Aging baby boomers </li></ul></ul><ul><ul><li>Use of technology / Internet </li></ul></ul><ul><ul><li>Broadening perspective and experience of history </li></ul></ul>
    67. 95. Ohio Main Street Reinvestment Statistics <ul><li>January 1, 2009 through December 31, 2009 </li></ul><ul><li>Communities Reporting 37 </li></ul><ul><li>Volunteer Hours Donated 90,324 </li></ul><ul><li>Annual Budget all programs $3,483,320.16 </li></ul><ul><li>Total Investment $128,789,785 </li></ul><ul><li>Reinvestment ratio $36.97 </li></ul><ul><li>Investment per community $3,480.405 </li></ul><ul><li>net new businesses 89 </li></ul><ul><li>net new ft jobs 434 </li></ul><ul><li>net new pt jobs 484 </li></ul>
    68. 96. <ul><li>Becoming a Main Street Community </li></ul><ul><ul><li>Create a public/private non-profit organization </li></ul></ul><ul><ul><li>Join at the Emerging Level ($2500) </li></ul></ul><ul><ul><li>After 1 year and before 3 years apply to become a Certified Main Street program </li></ul></ul><ul><ul><li>Heritage Ohio will conduct an on-site interview to determine a communities ability to succeed as a Main Street Program </li></ul></ul>
    69. 97. <ul><li>Heritage Ohio Main Street Program </li></ul><ul><li>846-1/2 East Main Street </li></ul><ul><li>Columbus, Ohio 43205 </li></ul><ul><li>614-258-6200 </li></ul><ul><li>www.HeritageOhio.Org </li></ul>

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