Tips and Tricks for Improving Your Brand with Photography

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We've all heard the saying "a photo is worth a thousand words." So what can this mean for your brand? When you post a photo it should directly reflect a part of who you are as a nonprofit. It is important to remember how much an image can carry, especially when sharing it with the world.

We also have to keep in mind that a photo can easily influence how much time a person is willing to spend on your website or reading your newsletter. When telling a story with photography as your medium your values should coincide.

Join Jessie Fox and Lansie Sylvia from Here's My Chance as they give a comprehensive overview of photography and how improving the finer points of an image can make a world of a difference to your websites, newsletters, email blasts, and more!

Published in: Art & Photos, Business
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Tips and Tricks for Improving Your Brand with Photography

  1. 1. Presented by Lansie Sylvia & Jessie Fox Tips & tricks for Improving your brand with photography
  2. 2. here’s my chance T: @HMCTwit I: @heresmychance  
  3. 3. Our core values •  Founded in March 2011 to serve high-impact orgs •  Here’s My Chance (HMC) is a creative agency for good – we work with clients we believe in! •  HMC empowers organizations to capitalize on the influence of community, content, and social impact •  Using our creativity to make a positive impact on the planet is a core mission and part of our business model
  4. 4. PHOTOGRAPHY: why does it matter?
  5. 5. Your website matters!
  6. 6. Authentic vs Stock •  What is the true difference between authentic and stock photography? •  At HMC, we celebrate personality and we love to capture that in photos •  Stock photographs are obviously…stock photographs •  Authentic photographs are personal, valued & true moments
  7. 7. See the Difference?
  8. 8. A pro vs Your phone • Where do we begin to see the difference between professional photographs and photographs taken on a phone? • Image quality: DPI (Dots Per Inch) • Detail within an image (angles, shadows, catch lights, contrast, composition) • Use of the actual photo. How many platforms are we utilizing?
  9. 9. Look at the difference NIKON D700, DPI 300 IPHONE 4S, DPI 72
  10. 10. Your Phone...
  11. 11. A pro!
  12. 12. Your Phone...
  13. 13. A pro!
  14. 14. 1. Quality over quantity 2. Story & LEgacy 3. Shareability
  15. 15. Some things to consider: •  Placement matters •  Captions get read more than body copy—four times more •  Images without clear relevance are a waste of space •  Page load times are the number one criterion for maximizing readership •  Bounce rates on your website- how can photography effect this? Image composition
  16. 16. BOUNCE RATES
  17. 17. IMAGE COMPOSITION •  90% of information transmitted to the brain is visual •  We process images 60,000x faster than text •  Irresistible images? Pointing arrows and directed gazes •  Our brains are wired to remember images better than names
  18. 18. Learning from eye tracking
  19. 19. WHAT DO THE PROS DO WELL? •  Use quality (high-resolution) photos •  They know that certain images can reduce readership •  Create eye-catching photos to be shared •  Avoid having an entire archive of photos on their site •  Use quality, size, and position to help the reader see what is important
  20. 20. Great examples! #1
  21. 21. Great examples! #2
  22. 22. Great examples! #3
  23. 23. What can nonprofits Learn from all this?
  24. 24. Here’s what... •  PICK THE RIGHT PHOTOS •  “More” does not mean “better” •  TELL THE RIGHT STORIES •  You want your viewers to take something away from your images •  KEEP IT SIMPLE •  Don’t overpopulate your pages with photographs •  QUALITY IS KEY •  Photos have the highest user engagement •  People like to share beautiful (high quality) images. •  Planning within your budget for photographs is well worth the cost!
  25. 25. Photographs on your website should give INSIGHT to who you are
  26. 26. What is your Company’s culture?
  27. 27. Multi-channel branding
  28. 28. Multi-channel branding
  29. 29. WHAT are your success stories? HMC  IS   TURNING   THREE!  
  30. 30. Have fun with it!
  31. 31. SHARE, SHARE, SHARE!
  32. 32. Resources + reading h"p://www.maylor.net/wp-­‐content/uploads/2013/05/Web-­‐Stress-­‐ Infographic-­‐500.jpeg     h"p://www.dayswithmyfather.com/#/18  (Great  Visual  Story)      
  33. 33. Upcoming events & webinars •  WORKSHOP: New Tools and Resources to Get Things Done •  Monday, July 14 from 9:30am-11:00am •  Co-hosted by Jessie Fox •  At the Free Library (Room 108) •  http://www.meetup.com/Dollars-Making- Sense-Phillys-Nonprofit-Fundraising-Group/ events/178357292/
  34. 34. Questions? Lansie Sylvia Director of Engagement lansie@heresmychance.com www.heresmychance.com workwithus@heresmychance.com @hmctwit Jessie Fox Photojournalist jessie@heresmychance.com

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