Plumbing & Business Part 2Linda Herbison
The Plan For Our 5 EveningsDate              Topics                           ProductTuesday, 11/6     Legal Forms of Busi...
Tonight’s Objectives   Understand the advantages and disadvantages of    types of plumbing businesses:    – Service    – ...
Types of Plumbing Businesses   Service   New Construction   Remodeling
Advantages of a Service Business
Disadvantages of a ServiceBusiness
Advantages of New Construction
Disadvantages of New Construction
Advantages of Remodeling?
Disadvantages of a RemodelingBusiness
Competition   the effort of 2    or more    businesses to    win over the    same group of    people as    customers
Understanding the Competition   Who are your competitors?   How many miles away do you look?   Are there also indirect ...
Analyzing Competition   What are the strengths and weaknesses    of each business?    – Price?    – Availability?    – Re...
Study Your Competitors   Using this data, plan your strategy. Try    to compete against their weaknesses,    not their st...
Marketing, Part 1 – Social Media   LinkedIn   Facebook   Web site   Web presence – What do people see    when they Goo...
Why LinkedIn?   Networking   Advertising   Other ideas?   LinkedIn Example
Why Facebook?   Networking   Advertising   Other ideas?   http://www.facebook.com/young.landscapes   Be very careful ...
Why a Web Page?   Advertising   Soliciting feedback, potential customers   Other ideas?   http://www.keiththeplumber.c...
Creating a web presence:   Angies List   BuildZoom    – Justin    – Jake    – Get some good reviews!!!   Licensed Plumb...
Google Yourself   https://www.google.com/
Business Plan Assignment   Would you like to own a service, new construction, or    remodeling business? Why?   Who is y...
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Plumbing night 2 types of plumbing businesses

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Plumbing night 2 types of plumbing businesses

  1. 1. Plumbing & Business Part 2Linda Herbison
  2. 2. The Plan For Our 5 EveningsDate Topics ProductTuesday, 11/6 Legal Forms of Business First section of Methods of Going Into Business business planWednesday, 11/7 Types of Plumbing Businesses Second section of Analyzing the Competition business plan Marketing, Part 1Tuesday, 11/13 Estimating Income Spreadsheets Startup & Operating Budgets Depreciation & TaxesWednesday, 11/14 Sources of Funds Spreadsheets, Tax Loans Form Cash BudgetTuesday, 11/20 Marketing, Part 2 Final Business Accounting Statements Plan
  3. 3. Tonight’s Objectives Understand the advantages and disadvantages of types of plumbing businesses: – Service – New Construction – Remodeling Understand how to analyze the competition – Using census data – Planning a competitive advantage Marketing, Part I – Goals – Social Media
  4. 4. Types of Plumbing Businesses Service New Construction Remodeling
  5. 5. Advantages of a Service Business
  6. 6. Disadvantages of a ServiceBusiness
  7. 7. Advantages of New Construction
  8. 8. Disadvantages of New Construction
  9. 9. Advantages of Remodeling?
  10. 10. Disadvantages of a RemodelingBusiness
  11. 11. Competition the effort of 2 or more businesses to win over the same group of people as customers
  12. 12. Understanding the Competition Who are your competitors? How many miles away do you look? Are there also indirect competitors? Are some locations more in need of a new plumbing business than others? Where do you find information? – Yellow Pages – Census.gov
  13. 13. Analyzing Competition What are the strengths and weaknesses of each business? – Price? – Availability? – Reputation? – Location?
  14. 14. Study Your Competitors Using this data, plan your strategy. Try to compete against their weaknesses, not their strengths. Competitive Advantage What are possible competitive advantages for a plumbing business?
  15. 15. Marketing, Part 1 – Social Media LinkedIn Facebook Web site Web presence – What do people see when they Google you?
  16. 16. Why LinkedIn? Networking Advertising Other ideas? LinkedIn Example
  17. 17. Why Facebook? Networking Advertising Other ideas? http://www.facebook.com/young.landscapes Be very careful – don’t mix business with – Politics – Inappropriate activities – Anything that might turn off a potential customer
  18. 18. Why a Web Page? Advertising Soliciting feedback, potential customers Other ideas? http://www.keiththeplumber.com/ http://www.rabyplumbing.net/ www.dennismwhiteplumbingandheating.com (Tools – Web Developer – Page Source)
  19. 19. Creating a web presence: Angies List BuildZoom – Justin – Jake – Get some good reviews!!! Licensed Plumber List Customers Web Site Positive Non-plumbing Sites
  20. 20. Google Yourself https://www.google.com/
  21. 21. Business Plan Assignment Would you like to own a service, new construction, or remodeling business? Why? Who is your competition? – Go to census.gov and find the number and size of similar businesses in the area you plan to open your business. – Go to the yellow pages and find similar businesses in your area – Describe your competitors’ strengths, and your planned competitive advantage Google yourself. Fix any problems you find. Google your competitors. Copy things they did well. Consider creating a LinkedIn if you don’t have one.

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