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  1. 1. …….. Head of Internal Communications …. 13/9/2010 By Henry Kinross Complector Presentation to …..
  2. 2. Making the business case for internal social media • Social media can and does work, when it's used as a tool to help you get work done, not when it's used as an excuse to get out of work, or not do work at all. • Social networks will emerge within the walls of your organisation to facilitate collaboration, reputation building, and knowledge transfer. • Social network users will be able to create a sophisticated 'reputation' system through which users can post rich profiles and peers can rate one another. Your teams will be able to create smaller sub networks and groups for specific projects and ideas. • Your teams will be able to grow organically based on interest, and teams will be able to communicate with one another without interrupting the workflow. • Knowledge management will become simpler as users create wikis and internal encyclopedias and freely contribute to and grow them over time. 'Experts' on particular topics can be easily identified based on their contributions to these knowledge-systems • If you don't control social media in your workplace you will be faced with inevitable and potentially catastrophic privacy and security issues.
  3. 3. Evolution of Communications
  4. 4. Companies that use social media achieved year-over-year improvement in employee engagement of 18% compared to 1% in those who didn’t Aberdeen, 2008
  5. 5. Communication • Use social media inside an organization to foster and facilitate communication between employee, team members and layers of the organization • Social media can be used for top-down communication (ie podcasts) • Can be used for peer-to-peer communication (ie microblogging) • Promotes two-way communication between management and employees (ie blogging)
  6. 6. Communication: Micro-blogging • Share short messages across the organization without compromising privacy • Communicate quickly across the organization • Diffuse the rumour mill • Keep the pulse of employee perceptions and feelings • Promote dialogue across all levels of the organization • Connect employees working in multiple locations on an informal, personal level
  7. 7. Communication: Podcasting • Listen any time, any where • Empowersemployeesto listen on their own terms • Reach employeesnot sitting behind adesk all day • Createan archivethat team memberscan play back again and again if needed • Using voice“humanizes” themessage • Usevideo to takeyour messagefrom 2D to 3D
  8. 8. Communication: Blogs • Promotes two-way communication • Comments allow employees to contribute their own ideas, thoughts and opinions • Quick communication during a crisis (i.e. check the blog for building closures, etc.) • Allows employees to access information on their terms • Can be as formal or informal as your corporate culture allows • Break down silos – have your product managers, your CSR’s, your executives and your tea boy contribute content to the blog
  9. 9. Outcomes and Success • Idea generation • Employee investment/loyalty • Share culture and values • Shorter ramp up time for new employees (and self driven) • Information in real time • Connect remote/global employees and teams, break down silos • Flatten Q&A and knowledge sharing • Solve business challenges through collaboration • Discover skill sets and expertise among employees • Blogs • Idea Sharing • Podcasting • Wikis • Social Networks • Microblogging/Chats • Video • Collaborative/Central RSS • Forums Tools to Consider