How I Sold Linux

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How I Sold Linux

  1. 1. FOSS.IN BANGALORE 2005 henryjacob.com
  2. 2. henryjacob.com
  3. 3. Linux. Apache. MySQL. PHP. JBOSS. Tomcat. Hibernate. henryjacob.com
  4. 4. henryjacob.com
  5. 5. Engineering Business Design henryjacob.com
  6. 6. henryjacob.com
  7. 7. henryjacob.com
  8. 8. Even our life is dominated by programs. We think, design, write, test, debug, fix, refactor, and throw. Sometime, we fight with it. henryjacob.com
  9. 9. #1 Software development is not just about coding henryjacob.com
  10. 10. Mighty Mouse henryjacob.com
  11. 11. #2 Developing software for machines and human, are two different problem. henryjacob.com
  12. 12. henryjacob.com
  13. 13. Emotion henryjacob.com
  14. 14. My Self. My Friend. My Brother. My Father henryjacob.com
  15. 15. henryjacob.com
  16. 16. Linux – Target Segments Information Systems (Kiosk) Transaction Workers henryjacob.com
  17. 17. #3 IPod is not just IPod. henryjacob.com
  18. 18. henryjacob.com
  19. 19. IPod – The Whole Product IPod ITunes Music Podcosting, Accessories henryjacob.com
  20. 20. The Whole Product Generic Product Expected Product Augmented Product Potential Product henryjacob.com
  21. 21. Linux – The Whole Product Desktop OS Basic Solutions & Support Developer Tools Other Solutions henryjacob.com
  22. 22. Nike’s Sports Life henryjacob.com
  23. 23. Apple’s Digital Life henryjacob.com
  24. 24. #4 Good Design creates Technology, also hides it. henryjacob.com
  25. 25. henryjacob.com
  26. 26. #5 Free is not enough. henryjacob.com
  27. 27. henryjacob.com
  28. 28. henryjacob.com
  29. 29. What you feel is more important, than how much you pay. henryjacob.com
  30. 30. henryjacob.com
  31. 31. Business of Open Source henryjacob.com
  32. 32. Integrated marketing effort for each targeted segment. henryjacob.com
  33. 33. Create compelling messages and make them feel the same. henryjacob.com
  34. 34. End of marketing as we know. henryjacob.com
  35. 35. Bloggers are bitch. henryjacob.com
  36. 36. henryjacob.com
  37. 37. henryjacob.com
  38. 38. Innovation henryjacob.com
  39. 39. Linux – Target Segments Information Systems (Kiosk) Transaction Workers henryjacob.com
  40. 40. The Whole Product Generic Product Expected Product Augmented Product Potential Product henryjacob.com
  41. 41. Apple’s Digital Life henryjacob.com
  42. 42. henryjacob.com
  43. 43. Engineering Business Design henryjacob.com
  44. 44. www.henryjacob.com henrydjacob@gmail.com www.DesignDrivenDevelopment.org henryjacob.com

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