SMWNYC
New York, New York
February 3, 2010
S UXORZ 10!
The worst social
media marketing of
2010...
Metadata
Panelists:
Caroline McCarthy: CNET, @caro
Ian Schafer: DeepFocus, @ischafer
BL Ochman: Proof (BM), @whatsnext
Ste...
History: Suxorz '08 losers
HP pays for self-abuse Cisco spams wikipedia
with “the human network”
Summary of our fun in 200...
Suxorz '09 tin medalist
By a nearly unanimous vote, the
audience dinged Belkin for
blatantly polluting social media.
Round I: TMI
Charmin
http://lostnewyorkcity.blogspot.com/2009/11/oh-oh-me-
pick-me.html
Charmin
http://charminenjoythego.blogspot.com/2009/11/happy-thanksgiving-from-go-team.html
PETA vs mommy tweeps
Source:
http://kelbycarr.com/peta-fail-or-how-not-to-spread-the-word-on-twitter/
03/27/09
Old Spice Residue is Evil (BL)
Source: http://residueisevil.com/
Kim Kardashian Tossing
Cookies
http://allieiswired.com/archives/2009/12/kim-kardashian-sued-by-cookie-diet-over-twitter-de...
Round II. Social media meets reality
Island Caretaker
http://www.islandreefjob.com.au/
Island Caretaker
http://www.islandreefjob.com/
Toyota
http://www.facebook.com/toyota
03/27/09
Ricola Mystery Cougher
Source: www.ricolamysterycougher.com
Ryan Air
Source:
http://www.adrants.com/2009/02/helpful-blogger-brand-idiocy-social.php#more
Round III: To be or not to be?
Gawker Adverblog (Caroline)
Source:
http://gawker.com/5270707/about-that-vampire-blog-thing
INSIDEtheBCS
03/27/09
Time Warner
Source:
http://www.whatsnextblog.com/archives/2009/10/three_top_ways_to_damage_your_brand
_with_socia...
03/27/09
Agent Provocateur
Source: http://www.adrants.com/2009/02/agent-provocateur-goes-wait-for-it.php#more
Round IV: Bonus round
03/27/09
Mars Candy’s Fling
Source: www.fling.com,
www.flingchocolate.com
Twitter Billboard
http://deadspin.com/5420528/nflcom-gives-the-fans-a-stupid-racist-voice/
Habitat (Ian)
http://www.inquisitr.com/27226/habitat-uks-twitter-fail/
03/27/09
M&Ms Red on Twitter (BL)
Source: twitter.com/mmsred
03/27/09
M&Ms Green on Twitter
Source: http://twitter.com/mmsgreen
03/27/09
Current TV (Steve)
Source: http://twitter.com/Jkretch/status/1596088784
03/27/09
Marshall’s (Steve)
Source:
http://www.adgabber.com/video/when-all-else-fails-hire-an
03/27/09
Twitter joyriders: “to grow your account you need to continuously
unfollow the people that are not following you ...
03/27/09
Jessica Northey cont’d
Thank you SMWNCY!
Panelists:
Caroline McCarthy: CNET, @caro
Ian Schafer: DeepFocus, @ischafer
BL Ochman: Proof (BM), @what...
No doubt amoral social media
marketeers, shamed three
years running, will finally grow
up and leave the Suxorz
unpopulated...
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Suxorz 2010 final

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Suxorz 2010 final

  1. 1. SMWNYC New York, New York February 3, 2010 S UXORZ 10! The worst social media marketing of 2010...
  2. 2. Metadata Panelists: Caroline McCarthy: CNET, @caro Ian Schafer: DeepFocus, @ischafer BL Ochman: Proof (BM), @whatsnext Steve Hall: Adrants, @stevehall Moderator: Henry Copeland: Blogads, @hc Web coordinates: Twitter tags: #Suxorz, #SMNYC Facebook group: http://bit.ly/SUXORZ10 Mob Map: http://bit.ly/suxorzmap
  3. 3. History: Suxorz '08 losers HP pays for self-abuse Cisco spams wikipedia with “the human network” Summary of our fun in 2008: http://bit.ly/suxorz08
  4. 4. Suxorz '09 tin medalist By a nearly unanimous vote, the audience dinged Belkin for blatantly polluting social media.
  5. 5. Round I: TMI
  6. 6. Charmin http://lostnewyorkcity.blogspot.com/2009/11/oh-oh-me- pick-me.html
  7. 7. Charmin http://charminenjoythego.blogspot.com/2009/11/happy-thanksgiving-from-go-team.html
  8. 8. PETA vs mommy tweeps Source: http://kelbycarr.com/peta-fail-or-how-not-to-spread-the-word-on-twitter/
  9. 9. 03/27/09 Old Spice Residue is Evil (BL) Source: http://residueisevil.com/
  10. 10. Kim Kardashian Tossing Cookies http://allieiswired.com/archives/2009/12/kim-kardashian-sued-by-cookie-diet-over-twitter-defamation/
  11. 11. Round II. Social media meets reality
  12. 12. Island Caretaker http://www.islandreefjob.com.au/
  13. 13. Island Caretaker http://www.islandreefjob.com/
  14. 14. Toyota http://www.facebook.com/toyota
  15. 15. 03/27/09 Ricola Mystery Cougher Source: www.ricolamysterycougher.com
  16. 16. Ryan Air Source: http://www.adrants.com/2009/02/helpful-blogger-brand-idiocy-social.php#more
  17. 17. Round III: To be or not to be?
  18. 18. Gawker Adverblog (Caroline) Source: http://gawker.com/5270707/about-that-vampire-blog-thing
  19. 19. INSIDEtheBCS
  20. 20. 03/27/09 Time Warner Source: http://www.whatsnextblog.com/archives/2009/10/three_top_ways_to_damage_your_brand _with_social_media.asp
  21. 21. 03/27/09 Agent Provocateur Source: http://www.adrants.com/2009/02/agent-provocateur-goes-wait-for-it.php#more
  22. 22. Round IV: Bonus round
  23. 23. 03/27/09 Mars Candy’s Fling Source: www.fling.com, www.flingchocolate.com
  24. 24. Twitter Billboard
  25. 25. http://deadspin.com/5420528/nflcom-gives-the-fans-a-stupid-racist-voice/
  26. 26. Habitat (Ian) http://www.inquisitr.com/27226/habitat-uks-twitter-fail/
  27. 27. 03/27/09 M&Ms Red on Twitter (BL) Source: twitter.com/mmsred
  28. 28. 03/27/09 M&Ms Green on Twitter Source: http://twitter.com/mmsgreen
  29. 29. 03/27/09 Current TV (Steve) Source: http://twitter.com/Jkretch/status/1596088784
  30. 30. 03/27/09 Marshall’s (Steve) Source: http://www.adgabber.com/video/when-all-else-fails-hire-an
  31. 31. 03/27/09 Twitter joyriders: “to grow your account you need to continuously unfollow the people that are not following you back.” Source: http://fullthrottlecountry.blogspot.com/2010/01/are-you-being-followed-finger-candy.html
  32. 32. 03/27/09 Jessica Northey cont’d
  33. 33. Thank you SMWNCY! Panelists: Caroline McCarthy: CNET, @caro Ian Schafer: DeepFocus, @ischafer BL Ochman: Proof (BM), @whatsnext Steve Hall: Adrants, @stevehall Moderator: Henry Copeland: Blogads, @hc Web coordinates: Twitter tags: #Suxorz, #SMNYC Facebook group: http://bit.ly/SUXORZ10 Mob Map: http://bit.ly/suxorzmap
  34. 34. No doubt amoral social media marketeers, shamed three years running, will finally grow up and leave the Suxorz unpopulated in '11. Mkay? So see you soon on Twitter, the virtual NYC.

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