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Anniversary of the Mullet: 1979-2009

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30 year anniversary of the mullet. Here's a look at the demographics and marketing trends of this unique social group.

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  • Smart, funny. If mullets were outlawed only outlaws would have mullets. This presentation makes me think . . . and laugh.
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Anniversary of the Mullet: 1979-2009

  1. 1. 30 years later: A Progress Report<br />
  2. 2. UNDERSTANDING the MULLET<br />DEMOGRAPHICS<br /> • Social groups<br /> • Interests<br /> • Other<br />FORECAST<br /> • Emerging trends<br />
  3. 3. HOME: 64%<br />Casual dwellings<br />• Enjoys scenic, isolated, rural environments<br />• Keen awareness of tornado warnings<br />UNDERSTANDING the MULLET<br />
  4. 4. DINING OUT: 49%<br />Modest palates<br />• Pizza delivery commonly on speed dial<br />• Super-sizes<br />• Acute thirst. Regular purchasers of largest-size, convenience store beverage<br />UNDERSTANDING the MULLET<br />
  5. 5. CULTURE: 74%<br />Live music aficionados<br />• Most own at least one electric guitar<br />• Studies show, these <br />to excel at playing (air) guitar, typically “Guns and Roses” hits<br />UNDERSTANDING the MULLET<br />
  6. 6. LEISURE: 76%<br />Sports enthusiasts<br />• Is a hockey player<br />• Was a hockey player<br />• Had a wicked fight with a hockey player<br />UNDERSTANDING the MULLET<br />
  7. 7. HEALTH: 17%<br />Low-key and sedentary<br />• Plans to cut back on the smokes (and maybe go a little easier on the beer)<br />UNDERSTANDING the MULLET<br />
  8. 8. TRANSPORTATION: 59%<br />Domestic and rustic<br />• Fondness for American<br />“muscle cars,” vehicles <br />may also serve as lawn ornamentation<br />• Chevy <br />(needs new transmission)<br />• Ford (leaks oil)<br />UNDERSTANDING the MULLET<br />
  9. 9. POPULARITY COMPARISON<br />MULLET<br /> NASCAR<br /> TWITTER<br />70<br />60<br />50<br />40<br />30<br />20<br />10<br />0<br />1980<br />1985<br />1990<br />1995<br />2000<br />2005<br />2010**projected<br />UNDERSTANDING the MULLET<br />
  10. 10. UNDERSTANDING the MULLET<br />Neither one is going way, so approach both with style, attitude and care<br />• All artwork, charts and graphics in this presentation were created with PowerPoint drawing tools<br />(download file and see for yourself)<br />

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