In what ways does your mediaproduct use, develop or challenge forms and conventions of real media products?
PosterIn order to make my media product marketable, I wasobliged to fit some of the mass conventions of thetypical Hip-Hop posters. IE the concept of my imageportrays Young Deacon to be a leader. This sort ofconcept is portrayed in rapper Lowkeys album coverHere he is imaged writing whilst wearing a scarftypically associated with Palestine, portraying him tobe a freedom writer. Deacon on the other hand isimaged giving a passionate speech/performance. One of the most obvious ways to market the product is to advertise where it is available for purchase, hence i have included the three most common institutions in which audiences purchase music from: iTunes Amazon Bandcamp
Music videoAs Young Deacon represents a much deeper message thanmost commercial Hip-Hop artists, I chose to challenge totypical conventions of diamonds, drugs, money and voyeurismetc.These shots of 50 Cents “Candy Shop”are typical of a conventional Hip-Hopmusic video. The jewellery, and thevoyeurism are symbolic of what 50Cent represents, where as in thisparticular image from my music video,the suit is symbolic of what YoungDeacon represents.
DigiPakOver the last two years, the UK urban musicscene has seen a rise in the attractiveness ofthe black and white motif. This is mainlybecause the flag bearers of the music sceneare focused more on creating good music,rather than selling an image. Those listedbelow are acclaimed to be the best at theirfield of music, and his is similar to YoungDeacon, as he has been acclaimed to be themost accurate voice of the next generation.He also is focused more on making goodmusic than selling an image, hence the blackand white motif.