MoSync company presentation (former Mobile Sorcery)


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MoSync makes it easy, fast and cost efficient to develop and distribute mobile applications over a broad range of devices, platforms and distribution channels. MoSync enables developers to spend the majority of their time and effort to develop the actual applications
This is disruptive and Open Source

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MoSync company presentation (former Mobile Sorcery)

  1. 1. Company presentation
  2. 2. Mobile Content and Services to hit $150 billion by 2011 – Informa "It is estimated that the cost of porting an application to each handset platform often amounts to as much as 60-80% of the actual development cost.“ – Cap Gemini, Telecom & Media Insights August 2008 Mobile applications has been projected to grow enormously in the coming years. M obile applications are not easy to develop and port ! In order to simplify this process, MoSync AB develops MoSync that dramatically lower the thresholds and costs for customers to go mobile with their applications. This is revolution and its Open Source !
  3. 3. Flash/AIR Source code Källkod Source code C/C++ Editor + Script Objective C C/C++ Fragmentation is a huge problem Linux platforms: Moblin, LiMo etc Source code C++, Java J2ME J2SE Subset Various X, Y, Z RIM Palm REs Etc Source code Source code C/C++ Source code Source code C/C++, C#, VB Source code level
  4. 4. Fragmentation impact “ Gameloft releases about five games a month for 1,000 handsets in 10 different languages. That ends  up being 50,000 different SKUs, or versions. “Eventually it’s not that  easy to do, especially if you want the SKUs to be as nice as possible,” Michel Guillemot, Gameloft’s CEO   It can take up to nine months to deploy an entertainment (mobile) application, But that's the duration of a cell phone in this market. -Craig Hayman, IBM
  5. 5. MoSync today <ul><li>• “ PC” like development environment </li></ul><ul><li>• Very easy to use and learn </li></ul><ul><li>• Eclipse IDE </li></ul><ul><li>• Standard C/C++ </li></ul><ul><li>• “ Phone emulator” </li></ul><ul><li>• Fully automated build process </li></ul><ul><li>- Approx. 15 minutes to build for hundreds of devices </li></ul><ul><li>• Profile database 450+ devices </li></ul><ul><li>• Cross platform </li></ul><ul><li>J2ME </li></ul><ul><li>Symbian </li></ul><ul><li>Windows Mobile </li></ul><ul><li>Android </li></ul><ul><li>And more </li></ul>
  6. 6. MoSync - most important USPs <ul><li>Radical cut of costs and time in the porting process </li></ul><ul><li>Very easy to learn and use - Value for the developers and promote spread </li></ul><ul><li>No need for expertise in mobile platforms </li></ul><ul><li>Generic tool - a variety of applications can be developed with MoSync </li></ul><ul><li>High performance applications produced by MoSync </li></ul><ul><li>Combine MoSync code and native code in the same application </li></ul><ul><li>Extendable by 3d parties via open APIs/Open Source </li></ul><ul><li>Based on industry standards </li></ul><ul><li>MoSync Is Open Source with a dual licensing business model. </li></ul><ul><li>Areas of use </li></ul><ul><ul><li>Create new mobile applications </li></ul></ul><ul><ul><li>Port legacy code </li></ul></ul><ul><ul><li>Migrate existing MoSync applications to new models and platforms </li></ul></ul>MoSync – Is the missing link in the Mobile Application Eco system!
  7. 7. Vision/mission/ambition <ul><li>We want to remove the barrier in the mobile application world caused by fragmentation </li></ul><ul><li>Bring in new groups of developers to the mobile space </li></ul><ul><li>Enable and support a community of MoSync developers </li></ul><ul><li>Change the way mobile development is done - Change the game! </li></ul><ul><li>MoSync enables developers and companies to be disruptive in the mobile space </li></ul><ul><li>MoSync has the potential to change the rules of competition </li></ul><ul><li>Create viral spread and build a position as a HUB in an ecosystem </li></ul><ul><li>Position MoSync as a de-facto enabler </li></ul><ul><li>Open APIs/Open Source to enable the community to create extensions to MoSync </li></ul>
  8. 8. Founders <ul><li>Tony Hartley, CTO </li></ul><ul><li>Has developed over 25 games for various computer platforms, PC, Mac, GameBoy and several Mobile Phones </li></ul><ul><li>BA fasttrack in Computer Science and Electronics, Reading </li></ul><ul><li>Founder of 6 companies, Synergenix, GameTasker systems, JCT special design, and more </li></ul><ul><li>Inventor of MobileAuthor, Mophun, GameTasker, and more </li></ul><ul><li>Alex Jonsson, PhD </li></ul><ul><li>PhD from Royal Institute of Technology (KTH) and Stanford University in online communication </li></ul><ul><li>Internet Consultant 1995- </li></ul><ul><li>CoFounder, senior consultant and boardmember of Internet Consultancy Gear 1996-2000 </li></ul><ul><li>Academic research at KTH within Digital Media and mobile services until Sep 2008 </li></ul><ul><li>Tomas Uppgård, CEO </li></ul><ul><li>BSc. in Business Administration, PHD Candidate at Royal Institute of Technology (KTH) </li></ul><ul><li>Management- and Internet Consultant 1993-2000 </li></ul><ul><li>CoFounder, consultant, COO and Boardmember of Internet Consultancy Gear 1996-2000 </li></ul><ul><li>Academic research at KTH within Digital Media business development and mobile services, until 2006 </li></ul><ul><li>Henrik von Schoultz, VP Marketing </li></ul><ul><li>Experienced CEO and Marketing manager, IBM, International Equipment, the Heliogroup, Bonnier Group, Addsystems, Synergenix, Paragram Management Consulting. </li></ul><ul><li>Henrik loves to introduce new technology and methods to solve complicated problems and introduce new market niches. </li></ul><ul><li>M.Sc. Royal Institute of Technology (KTH), Master och Science , Stockholm School of Economics (Handelshögskolan) CIP, Stanford University (Management for growing companies) . </li></ul><ul><li>Investor in first round </li></ul><ul><li>Sting, MySQL founder David Axmark and Monty Widenius, John Wattin former MySQL chairman. </li></ul>
  9. 9. Contact information <ul><li>MoSync AB </li></ul><ul><li>Tomas Uppgård, CEO </li></ul><ul><li>[email_address] </li></ul><ul><li>Henrik von Schoultz VP, business development </li></ul><ul><li>[email_address] </li></ul><ul><li>Antony Hartley, CTO </li></ul><ul><li>[email_address] </li></ul><ul><li>Alex Jonsson, Phd </li></ul><ul><li>[email_address] </li></ul>