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Self publishing explained


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Interested in learning more about self-publishing?

This slide deck is part of a presentation given to an audience explaining what it is and how to do it, including definitions, examples, facts, figures, and timelines.
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Self publishing explained

  1. 1. Self-Publishing Explained (It is easier than ever before. Really)
  2. 2. POLL 2
  3. 3. About Henrik de Gyor Consultant - Another DAM Consultancy Startup Advisor in DC, MD, NY, SC Podcaster - Another DAM Podcast - - Writer - 6 books and a few blogs 3
  4. 4. What is Publishing? The dissemination of literature, music, or information—the activity of making information available to the general public. In some cases, authors may be their own publishers. 4Source: Wikipedia
  5. 5. What is Self-Publishing? The publication of any book or other media by its author without the involvement of an established publisher. 5Source: Wikipedia
  6. 6. Types of Self-Publishing Electronic (e-book) publishing Print on demand Vanity publishing 6Source: Wikipedia
  7. 7. Word Count 500 words - 1 single spaced page 10,000 words - pamphlet 20,000 words - short (eBook or print) book 40,000 - 50,000 words - good-sized book 60,000 - 70,000 words - longer book 80,000 - 100,000 words - typical novel 7Source:
  8. 8. Why Self-Publish? What do publishers do? Where have all the bookstores gone? Where do we buy now? What formats sell? What do authors want? 8
  9. 9. Market Share for eBooks 9 Source:
  10. 10. How is the money split Without Publisher 35%-70% author (royalties) 10 With Publisher 45% retailer 10% wholesaler 10% publisher for printing (subcontracted) 7% publisher for marketing (subcontracted) 13% publisher for pre-production (subcontracted) 15% author (royalties) Source: Guy Kawasaki
  11. 11. How to Self-Publish 1. Outline and/or mind map 2. Write 3. Edit 4. Design cover and layout 5. Format 6. Post 7. Market 8. Sell 9. Repeat 11
  12. 12. Who had success with Self Publishing Many of the classics were originally self-published including works by William Blake, James Joyce, William Morris, Walt Whitman, and Virginia Woolf. More recently… E.L. James Robert T. Kiyosaki Seth Godin* Eric Ries* Meredith Wild 12
  13. 13. Where are the sales coming from? 13 Source: January 2018 Report
  14. 14. Gross sales per format 14 Source: January 2018 Report
  15. 15. Measuring Success 15Source: Amazon KDP
  16. 16. Top 10 Mistakes Writers Make When Self-Publishing 1. Writing for the wrong reason 2. Not hiring a professional copy editor 3. Designing your own cover 4. Not building your marketing platform in advance 5. Using a word processor other than Microsoft Word 6. Inadequately testing your ebook 7. Selling only an ebook version 8. Depending solely on social media and word of mouth 9. Not tapping the crowd 10. Having only one plan 16Source: Guy Kawasaki
  17. 17. Why is it easier to self-publish? Speed to market - Publish as fast as you can write, edit and release Correction - Fix or update something within 24 hours after publishing Frequency - Write more often, publish more often Immediacy - Publish more often, get paid more often Freedom - Write and publish from anywhere to anywhere. 17
  18. 18. 18 Brief Glimpse: Two self-publishing projects
  19. 19. 19 Crowdfunded and Crowdsourced: a self-published book
  20. 20. Timeline January 2009 May 2010 August 2013March 2013 Kickstarter Project Planning Started April-May 2013 Funding Period Source: Another DAM Consultancy 20
  21. 21. Source: Kickstarter Track Funding Progress 21
  22. 22. Source: Kickstarter Track Where Your Traffic Comes From 22
  23. 23. Source: Kickstarter Rewards Selected 23
  24. 24. Source: Kickstarter Internal vs. External Pledging 24
  25. 25. 25 Wrapping up an eBook (what it really looks like)
  26. 26. 26 May-July: Write most of the book July: Record interviews with a few people Transcribe interviews July-Aug: Add interviews into the book Sept-Oct: Edit book Oct: Design cover Format book Publish book Oct-Dec: Market book 2016 Timeline Source: Another DAM Consultancy
  27. 27. 27 October 2016 November 2016 December 2015 January 2017 Most Recent Books Released August 2017 August 2017
  28. 28. Books about Self-Publishing 28
  29. 29. Online Resources on Self-Publishing List of self-publishing companies Self Publishing Intelligence Test (SPIT) Self-Publishing School Self-Publishing Success Summit My experience: Self-publishing with CreateSpace, Blurb, Kindle, LULU, Smashwords and Peecho How To Self-Publish An Ebook Udemy courses on Self-Publishing Self-publishing a book: 25 things you need to know How Much Does It Cost to Self-Publish a Book? 29
  30. 30. Questions? 30