1. Self-Publishing
Explained
by
Henrik de Gyor

2. POLL
2

3. About Henrik de Gyor
Consultant - Another DAM Consultancy
Podcaster - henrikdegyor.com/podcasts
Writer - 7 books in 3 years and a few blogs
3
henrikdegyor.com

4. Agenda
❏ What is Publishing / Self-Publishing
❏ Why Self-Publish
❏ How to Self-Publish
❏ Examples
❏ Resources
❏ Your Questions
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5. What is Publishing?
The dissemination of literature, music, or information—the
activity of making information available to the general public.
In some cases, authors may be their own publishers.
5Source: Wikipedia

6. What is Self-Publishing?
The publication of any book or other media by its author
without the involvement of an established publisher.
6Source: Wikipedia

7. Types of Self-Publishing
Electronic (e-book) publishing
Print on demand
Vanity publishing
7Source: Wikipedia

8. Word Count
500 words - 1 single spaced page
10,000 words - pamphlet
20,000 words - short (eBook or print) book
40,000 - 50,000 words - good-sized book
60,000 - 70,000 words - longer book
80,000 - 100,000 words - typical novel
8Source: http://goinswriter.com/tips-writing-book/

9. Why Self-Publish?
What do publishers do?
Where have all the bookstores gone?
Where do we buy books now?
What formats sell?
What do authors want?
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10. Market Share for eBooks
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Source: http://authorearnings.com/report/february-2017/

11. How is the money split
Without Publisher
35%-70% author (ebook royalties)
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With Publisher
45% retailer
10% wholesaler
10% publisher for printing (subcontracted)
7% publisher for marketing (subcontracted)
13% publisher for pre-production (subcontracted)
15% author (royalties)
Source: Guy Kawasaki

12. Common factors affecting author’s income
12Source: https://selfpublishing.com/author-salary/
Means of publishing
Print (ingramspark.com), eBook (kdp.amazon.com), Audiobook (acx.com)
Type and genre of book
Social following / size of your network
Purpose of the book
Other income avenues (Patreon, Kickstarter, speaking)

13. How to Self-Publish
1. Outline and/or mind map
2. Write
3. Edit
4. Design cover and layout
5. Format
6. Post
7. Market
8. Sell
9. Repeat
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14. Who had success with Self Publishing
Many of the classics were originally self-published including works by William Blake, James
Joyce, William Morris, Walt Whitman, and Virginia Woolf. More recently...
E.L. James
Robert T. Kiyosaki
Seth Godin
Eric Ries
Meredith Wild
Guy Kawasaki
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15. Where are the sales coming from?
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Source: authorearnings.com January 2018 Report

16. Gross sales per format
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Source: authorearnings.com January 2018 Report

17. Measuring Success
17Source: Amazon KDP

18. Top 10 Mistakes Writers Make When Self-Publishing
1. Writing for the wrong reason
2. Not hiring a professional copy editor
3. Designing your own cover
4. Not building your marketing platform in advance
5. Using a word processor other than Microsoft Word
6. Inadequately testing your ebook
7. Selling only an ebook version
8. Depending solely on social media and word of mouth
9. Not tapping the crowd
10. Having only one plan
18Source: Guy Kawasaki

19. Why is it easier to self-publish?
Speed to market - Publish as fast as you can write, edit and release
Correction - Fix or update something within 24 hours after
publishing
Frequency - Write more often, publish more often
Immediacy - Publish more often, get paid more often
Freedom - Write and publish from anywhere to anywhere.
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20. 20
Brief Glimpse:
Two self-publishing projects
henrikdegyor.com

21. 21
Crowdfunding and crowdsourcing
a self-published book
henrikdegyor.com

22. Timeline
January 2009 May 2010 August 2013March 2013
Kickstarter
Project
Planning
Started
April-May 2013
Funding
Period
Source: Another DAM Consultancy
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23. Source: Kickstarter
Track Funding Progress
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24. Source: Kickstarter
Track Where Your Traffic Comes From
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25. Source: Kickstarter
Rewards Selected
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26. Source: Kickstarter
Internal vs. External Pledging
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27. 27
Creating an eBook
(what it really looks like)
henrikdegyor.com

28. 28
May-July: Write most of the book
July: Record interviews with a few people
Transcribe interviews
July-Aug: Add parts of interviews into book
Sept-Oct: Edit book
Oct: Design cover
Format book
Publish book
Oct-Dec: Market book
2016 Timeline
Source: Another DAM Consultancy

29. 29
October
2016
November
2016
December
2015
January
2017
Most Recent Books Released
August
2017
August
2017
October
2018
amazon.com/author/henrikdegyor

30. Books about Self-Publishing
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31. Online Resources about Self-Publishing
❏ How To Self-Publish An Ebook
❏ Udemy courses on Self-Publishing
❏ Self-publishing a book: 25 things you need to know
❏ How Much Does It Cost to Self-Publish a Book?
❏ Authors Guild 2018 Author Income Survey
❏ List of self-publishing companies
❏ Self Publishing Intelligence Test (SPIT)
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32. Questions?
32
Henrik de Gyor
henrikdegyor.com
anotherdamblog@gmail.com
amazon.com/author/henrikdegyor
linkedin.com/in/hdegyor