Self publishing explained

Henrik de Gyor
Henrik de GyorConsultant, Podcaster, Writer at Another DAM Consultancy
Self-Publishing
Explained
by
Henrik de Gyor
POLL
2
About Henrik de Gyor
Consultant - Another DAM Consultancy
Podcaster - henrikdegyor.com/podcasts
Writer - 7 books in 3 years and a few blogs
3
henrikdegyor.com
Agenda
❏ What is Publishing / Self-Publishing
❏ Why Self-Publish
❏ How to Self-Publish
❏ Examples
❏ Resources
❏ Your Questions
4
What is Publishing?
The dissemination of literature, music, or information—the
activity of making information available to the general public.
In some cases, authors may be their own publishers.
5Source: Wikipedia
What is Self-Publishing?
The publication of any book or other media by its author
without the involvement of an established publisher.
6Source: Wikipedia
Types of Self-Publishing
Electronic (e-book) publishing
Print on demand
Vanity publishing
7Source: Wikipedia
Word Count
500 words - 1 single spaced page
10,000 words - pamphlet
20,000 words - short (eBook or print) book
40,000 - 50,000 words - good-sized book
60,000 - 70,000 words - longer book
80,000 - 100,000 words - typical novel
8Source: http://goinswriter.com/tips-writing-book/
Why Self-Publish?
What do publishers do?
Where have all the bookstores gone?
Where do we buy books now?
What formats sell?
What do authors want?
9
Market Share for eBooks
10
Source: http://authorearnings.com/report/february-2017/
How is the money split
Without Publisher
35%-70% author (ebook royalties)
11
With Publisher
45% retailer
10% wholesaler
10% publisher for printing (subcontracted)
7% publisher for marketing (subcontracted)
13% publisher for pre-production (subcontracted)
15% author (royalties)
Source: Guy Kawasaki
Common factors affecting author’s income
12Source: https://selfpublishing.com/author-salary/
Means of publishing
Print (ingramspark.com), eBook (kdp.amazon.com), Audiobook (acx.com)
Type and genre of book
Social following / size of your network
Purpose of the book
Other income avenues (Patreon, Kickstarter, speaking)
How to Self-Publish
1. Outline and/or mind map
2. Write
3. Edit
4. Design cover and layout
5. Format
6. Post
7. Market
8. Sell
9. Repeat
13
Who had success with Self Publishing
Many of the classics were originally self-published including works by William Blake, James
Joyce, William Morris, Walt Whitman, and Virginia Woolf. More recently...
E.L. James
Robert T. Kiyosaki
Seth Godin
Eric Ries
Meredith Wild
Guy Kawasaki
14
Where are the sales coming from?
15
Source: authorearnings.com January 2018 Report
Gross sales per format
16
Source: authorearnings.com January 2018 Report
Measuring Success
17Source: Amazon KDP
Top 10 Mistakes Writers Make When Self-Publishing
1. Writing for the wrong reason
2. Not hiring a professional copy editor
3. Designing your own cover
4. Not building your marketing platform in advance
5. Using a word processor other than Microsoft Word
6. Inadequately testing your ebook
7. Selling only an ebook version
8. Depending solely on social media and word of mouth
9. Not tapping the crowd
10. Having only one plan
18Source: Guy Kawasaki
Why is it easier to self-publish?
Speed to market - Publish as fast as you can write, edit and release
Correction - Fix or update something within 24 hours after
publishing
Frequency - Write more often, publish more often
Immediacy - Publish more often, get paid more often
Freedom - Write and publish from anywhere to anywhere.
19
20
Brief Glimpse:
Two self-publishing projects
henrikdegyor.com
21
Crowdfunding and crowdsourcing
a self-published book
henrikdegyor.com
Timeline
January 2009 May 2010 August 2013March 2013
Kickstarter
Project
Planning
Started
April-May 2013
Funding
Period
Source: Another DAM Consultancy
22
Source: Kickstarter
Track Funding Progress
23
Source: Kickstarter
Track Where Your Traffic Comes From
24
Source: Kickstarter
Rewards Selected
25
Source: Kickstarter
Internal vs. External Pledging
26
27
Creating an eBook
(what it really looks like)
henrikdegyor.com
28
May-July: Write most of the book
July: Record interviews with a few people
Transcribe interviews
July-Aug: Add parts of interviews into book
Sept-Oct: Edit book
Oct: Design cover
Format book
Publish book
Oct-Dec: Market book
2016 Timeline
Source: Another DAM Consultancy
29
October
2016
November
2016
December
2015
January
2017
Most Recent Books Released
August
2017
August
2017
October
2018
amazon.com/author/henrikdegyor
Books about Self-Publishing
30
Online Resources about Self-Publishing
❏ How To Self-Publish An Ebook
❏ Udemy courses on Self-Publishing
❏ Self-publishing a book: 25 things you need to know
❏ How Much Does It Cost to Self-Publish a Book?
❏ Authors Guild 2018 Author Income Survey
❏ List of self-publishing companies
❏ Self Publishing Intelligence Test (SPIT)
31
Questions?
32
Henrik de Gyor
henrikdegyor.com
anotherdamblog@gmail.com
amazon.com/author/henrikdegyor
linkedin.com/in/hdegyor
1 of 32

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Self publishing explained

  • 3. About Henrik de Gyor Consultant - Another DAM Consultancy Podcaster - henrikdegyor.com/podcasts Writer - 7 books in 3 years and a few blogs 3 henrikdegyor.com
  • 4. Agenda ❏ What is Publishing / Self-Publishing ❏ Why Self-Publish ❏ How to Self-Publish ❏ Examples ❏ Resources ❏ Your Questions 4
  • 5. What is Publishing? The dissemination of literature, music, or information—the activity of making information available to the general public. In some cases, authors may be their own publishers. 5Source: Wikipedia
  • 6. What is Self-Publishing? The publication of any book or other media by its author without the involvement of an established publisher. 6Source: Wikipedia
  • 7. Types of Self-Publishing Electronic (e-book) publishing Print on demand Vanity publishing 7Source: Wikipedia
  • 8. Word Count 500 words - 1 single spaced page 10,000 words - pamphlet 20,000 words - short (eBook or print) book 40,000 - 50,000 words - good-sized book 60,000 - 70,000 words - longer book 80,000 - 100,000 words - typical novel 8Source: http://goinswriter.com/tips-writing-book/
  • 9. Why Self-Publish? What do publishers do? Where have all the bookstores gone? Where do we buy books now? What formats sell? What do authors want? 9
  • 10. Market Share for eBooks 10 Source: http://authorearnings.com/report/february-2017/
  • 11. How is the money split Without Publisher 35%-70% author (ebook royalties) 11 With Publisher 45% retailer 10% wholesaler 10% publisher for printing (subcontracted) 7% publisher for marketing (subcontracted) 13% publisher for pre-production (subcontracted) 15% author (royalties) Source: Guy Kawasaki
  • 12. Common factors affecting author’s income 12Source: https://selfpublishing.com/author-salary/ Means of publishing Print (ingramspark.com), eBook (kdp.amazon.com), Audiobook (acx.com) Type and genre of book Social following / size of your network Purpose of the book Other income avenues (Patreon, Kickstarter, speaking)
  • 13. How to Self-Publish 1. Outline and/or mind map 2. Write 3. Edit 4. Design cover and layout 5. Format 6. Post 7. Market 8. Sell 9. Repeat 13
  • 14. Who had success with Self Publishing Many of the classics were originally self-published including works by William Blake, James Joyce, William Morris, Walt Whitman, and Virginia Woolf. More recently... E.L. James Robert T. Kiyosaki Seth Godin Eric Ries Meredith Wild Guy Kawasaki 14
  • 15. Where are the sales coming from? 15 Source: authorearnings.com January 2018 Report
  • 16. Gross sales per format 16 Source: authorearnings.com January 2018 Report
  • 18. Top 10 Mistakes Writers Make When Self-Publishing 1. Writing for the wrong reason 2. Not hiring a professional copy editor 3. Designing your own cover 4. Not building your marketing platform in advance 5. Using a word processor other than Microsoft Word 6. Inadequately testing your ebook 7. Selling only an ebook version 8. Depending solely on social media and word of mouth 9. Not tapping the crowd 10. Having only one plan 18Source: Guy Kawasaki
  • 19. Why is it easier to self-publish? Speed to market - Publish as fast as you can write, edit and release Correction - Fix or update something within 24 hours after publishing Frequency - Write more often, publish more often Immediacy - Publish more often, get paid more often Freedom - Write and publish from anywhere to anywhere. 19
  • 20. 20 Brief Glimpse: Two self-publishing projects henrikdegyor.com
  • 21. 21 Crowdfunding and crowdsourcing a self-published book henrikdegyor.com
  • 22. Timeline January 2009 May 2010 August 2013March 2013 Kickstarter Project Planning Started April-May 2013 Funding Period Source: Another DAM Consultancy 22
  • 24. Source: Kickstarter Track Where Your Traffic Comes From 24
  • 26. Source: Kickstarter Internal vs. External Pledging 26
  • 27. 27 Creating an eBook (what it really looks like) henrikdegyor.com
  • 28. 28 May-July: Write most of the book July: Record interviews with a few people Transcribe interviews July-Aug: Add parts of interviews into book Sept-Oct: Edit book Oct: Design cover Format book Publish book Oct-Dec: Market book 2016 Timeline Source: Another DAM Consultancy
  • 29. 29 October 2016 November 2016 December 2015 January 2017 Most Recent Books Released August 2017 August 2017 October 2018 amazon.com/author/henrikdegyor
  • 31. Online Resources about Self-Publishing ❏ How To Self-Publish An Ebook ❏ Udemy courses on Self-Publishing ❏ Self-publishing a book: 25 things you need to know ❏ How Much Does It Cost to Self-Publish a Book? ❏ Authors Guild 2018 Author Income Survey ❏ List of self-publishing companies ❏ Self Publishing Intelligence Test (SPIT) 31