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Self publishing explained

Interested in learning more about self-publishing? This slide deck is part of a presentation given to an audience explaining what it is and how to do it, including definitions, examples, facts, figures, and timelines. If you are willing to put in the time, it's easy to do it repeatedly whether you are creating print books, ebooks and/or audiobooks.
Questions? Let me know.

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Self publishing explained

  1. 1. Self-Publishing Explained by Henrik de Gyor
  2. 2. POLL 2
  3. 3. About Henrik de Gyor Consultant - Another DAM Consultancy Podcaster - henrikdegyor.com/podcasts Writer - 7 books in 3 years and a few blogs 3 henrikdegyor.com
  4. 4. Agenda ❏ What is Publishing / Self-Publishing ❏ Why Self-Publish ❏ How to Self-Publish ❏ Examples ❏ Resources ❏ Your Questions 4
  5. 5. What is Publishing? The dissemination of literature, music, or information—the activity of making information available to the general public. In some cases, authors may be their own publishers. 5Source: Wikipedia
  6. 6. What is Self-Publishing? The publication of any book or other media by its author without the involvement of an established publisher. 6Source: Wikipedia
  7. 7. Types of Self-Publishing Electronic (e-book) publishing Print on demand Vanity publishing 7Source: Wikipedia
  8. 8. Word Count 500 words - 1 single spaced page 10,000 words - pamphlet 20,000 words - short (eBook or print) book 40,000 - 50,000 words - good-sized book 60,000 - 70,000 words - longer book 80,000 - 100,000 words - typical novel 8Source: http://goinswriter.com/tips-writing-book/
  9. 9. Why Self-Publish? What do publishers do? Where have all the bookstores gone? Where do we buy books now? What formats sell? What do authors want? 9
  10. 10. Market Share for eBooks 10 Source: http://authorearnings.com/report/february-2017/
  11. 11. How is the money split Without Publisher 35%-70% author (ebook royalties) 11 With Publisher 45% retailer 10% wholesaler 10% publisher for printing (subcontracted) 7% publisher for marketing (subcontracted) 13% publisher for pre-production (subcontracted) 15% author (royalties) Source: Guy Kawasaki
  12. 12. Common factors affecting author’s income 12Source: https://selfpublishing.com/author-salary/ Means of publishing Print (ingramspark.com), eBook (kdp.amazon.com), Audiobook (acx.com) Type and genre of book Social following / size of your network Purpose of the book Other income avenues (Patreon, Kickstarter, speaking)
  13. 13. How to Self-Publish 1. Outline and/or mind map 2. Write 3. Edit 4. Design cover and layout 5. Format 6. Post 7. Market 8. Sell 9. Repeat 13
  14. 14. Who had success with Self Publishing Many of the classics were originally self-published including works by William Blake, James Joyce, William Morris, Walt Whitman, and Virginia Woolf. More recently... E.L. James Robert T. Kiyosaki Seth Godin Eric Ries Meredith Wild Guy Kawasaki 14
  15. 15. Where are the sales coming from? 15 Source: authorearnings.com January 2018 Report
  16. 16. Gross sales per format 16 Source: authorearnings.com January 2018 Report
  17. 17. Measuring Success 17Source: Amazon KDP
  18. 18. Top 10 Mistakes Writers Make When Self-Publishing 1. Writing for the wrong reason 2. Not hiring a professional copy editor 3. Designing your own cover 4. Not building your marketing platform in advance 5. Using a word processor other than Microsoft Word 6. Inadequately testing your ebook 7. Selling only an ebook version 8. Depending solely on social media and word of mouth 9. Not tapping the crowd 10. Having only one plan 18Source: Guy Kawasaki
  19. 19. Why is it easier to self-publish? Speed to market - Publish as fast as you can write, edit and release Correction - Fix or update something within 24 hours after publishing Frequency - Write more often, publish more often Immediacy - Publish more often, get paid more often Freedom - Write and publish from anywhere to anywhere. 19
  20. 20. 20 Brief Glimpse: Two self-publishing projects henrikdegyor.com
  21. 21. 21 Crowdfunding and crowdsourcing a self-published book henrikdegyor.com
  22. 22. Timeline January 2009 May 2010 August 2013March 2013 Kickstarter Project Planning Started April-May 2013 Funding Period Source: Another DAM Consultancy 22
  23. 23. Source: Kickstarter Track Funding Progress 23
  24. 24. Source: Kickstarter Track Where Your Traffic Comes From 24
  25. 25. Source: Kickstarter Rewards Selected 25
  26. 26. Source: Kickstarter Internal vs. External Pledging 26
  27. 27. 27 Creating an eBook (what it really looks like) henrikdegyor.com
  28. 28. 28 May-July: Write most of the book July: Record interviews with a few people Transcribe interviews July-Aug: Add parts of interviews into book Sept-Oct: Edit book Oct: Design cover Format book Publish book Oct-Dec: Market book 2016 Timeline Source: Another DAM Consultancy
  29. 29. 29 October 2016 November 2016 December 2015 January 2017 Most Recent Books Released August 2017 August 2017 October 2018 amazon.com/author/henrikdegyor
  30. 30. Books about Self-Publishing 30
  31. 31. Online Resources about Self-Publishing ❏ How To Self-Publish An Ebook ❏ Udemy courses on Self-Publishing ❏ Self-publishing a book: 25 things you need to know ❏ How Much Does It Cost to Self-Publish a Book? ❏ Authors Guild 2018 Author Income Survey ❏ List of self-publishing companies ❏ Self Publishing Intelligence Test (SPIT) 31
  32. 32. Questions? 32 Henrik de Gyor henrikdegyor.com anotherdamblog@gmail.com amazon.com/author/henrikdegyor linkedin.com/in/hdegyor

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