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Debrief Web2.0 San Francisco 2009

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"En direct" de San Francisco, un débrief du Web2.0 Expo, sur les 7 tendances lourdes du web pour 2009.
Form SF, debrief of w2e

Published in: Business, Technology
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Debrief Web2.0 San Francisco 2009

  1. 1. Hot Spots from San Francisco Tendances lourdes du Web 2009 CMD Henri Kaufman 7 Avril 2009
  2. 2. San Francisco Web2.0 Expo Moscone Center 31 mars au 3 avril 2009
  3. 6. Premières impressions
  4. 8. <ul><li>Moins de participants que l’an dernier </li></ul><ul><li>Ambiance « casual wear » </li></ul><ul><li>Les participants s’« auto-tag » </li></ul><ul><li>Chaque participant est accompagné de son ordinateur, de son smartphone, de son APN , voire de sa caméra. </li></ul><ul><li>Le WiFi est partout… et aussi les prises de courant </li></ul><ul><li>Twitter est partout </li></ul><ul><ul><li>Les infos du salon sont transmises par Twitter </li></ul></ul><ul><ul><li>Chaque session a un identifiantTwitter où les participants posent leurs questions en direct. Tous voient les questions de tous. Réponse par le conférencier en fin de conférence </li></ul></ul><ul><ul><li>Les échanges par mails ont disparu </li></ul></ul><ul><li>3 formats de conférence : 3 heures, 1h, 20 mn, et en plus, les « keynotes » (Grosses pointures qui parlent 15 mn devant 1000 personnes) </li></ul><ul><li>L’embarras du choix : une dizaine de conférences à tout moment (130 au total) + l’expo </li></ul>
  5. 10. <ul><li>Il y a des thèmes pour tout le monde ! </li></ul><ul><ul><li>Design and user experience </li></ul></ul><ul><ul><li>Development </li></ul></ul><ul><ul><li>Fundamentals </li></ul></ul><ul><ul><li>Marketing and Community </li></ul></ul><ul><ul><li>Mobile </li></ul></ul><ul><ul><li>Strategy and Business models </li></ul></ul><ul><ul><li>Web2.0 at work </li></ul></ul><ul><ul><li>Web operations </li></ul></ul><ul><ul><li>Workshops </li></ul></ul><ul><ul><li>Keynotes </li></ul></ul><ul><li>Calendrier individuel des conférences choisies, avec application sur iPhone </li></ul>
  6. 13. <ul><li>Pas mal de Français parmi les participants. Certains sont installés dans la Silicon Valley </li></ul><ul><li>Mais très peu de marketers ou e-commerçants </li></ul><ul><li>Pourquoi ? </li></ul>
  7. 15. Internet 7 tendances lourdes
  8. 16. 1- la synchronicité
  9. 19. 2- l’infobésité
  10. 20. - La capacité d’absorption des internautes a une limite : - après la phase de découverte, nécessité de trier les membres de sa communauté : éliminer les inactifs ou inintéressants afin d’accueillir les actifs qui vous « nourrissent » - utilisation de messages courts,
  11. 22. 3- l’effet Réseau
  12. 23. Long à démarrer, puis développement exponentiel : plus il y a de membres dans un réseau et plus il y aura de membres un concept hyper-puissant pour les marketers concevoir des plateformes « self-service  »
  13. 24. 4- l’individualisation
  14. 25. Les webmasters redécouvrent les bonnes méthodes du marketing direct 1to1: Hyper-individualisation des produits proposés, des offres, des prix, etc. Les techniques du act now
  15. 26. 5- l'ubiquité
  16. 27. Le monde est devenu mobile : partout, tout le temps. - La mort du Téoulà - L’iPhone invente de nouveaux usages incroyables - 25 000 apps acceptées par Apple ; un nouveau business pour les développeurs - Aux US, l’iPhone représente 7% du marché des téléphones et 70% du trafic ! - En préparation, des applications époustouflantes
  17. 29. 6- moins d’argent
  18. 30. Moins d’argent = moins de start-up atypiques plus de projets B2B des entreprises plus matures
  19. 32. 7- le cloud computing
  20. 33. Plus besoin d’acheter des serveurs puissants et co ûteux - les entreprenautes louent de l’espace et de la bande passante ; hébergement dans les nuages - les ordinateurs contiennent de moins en moins de données personnelles
  21. 35. Conclusion : - ça bouge, et de plus en plus vite - la notion de site web est de moins en moins utile. Elle est remplacée par Google qui introduit les blogs, les twitts, les fb les e-mails ? : encore pour quelques temps… seulement
  22. 38. <ul><li>Pour obtenir ces slides - ouvrez un compte twitter (deux clicks) - allez visiter le Twitter du CMD : CercleMD ou le mien : henrikaufman - laissez un message (140 caractères maxi) - si pb, il y a la hot line : hipipip@gmail.com </li></ul>
  23. 39. Merci ! Hip ip ip Google : henri kaufman twitter : henrikaufman Facebook : minurl.fr/bmr tel : 0607 372822

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