Be a dick

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Be a dick

  1. 1. © Stefan Pinto “Many a small thing has been made largeby the right kind of advertising” Mark Twain Like Yogurt? Tweet @stefanpinto for free love
  2. 2. © Stefan PintoHow to be a D.I.C.K on Social Media to Get Attention @stefanpintoLike Yogurt? Tweet @stefanpinto for free love
  3. 3. © Stefan Pinto #1 Have a DISTINCTION Be known for something that no one else can claim Like Yogurt? Tweet @stefanpinto for free loveHow to be a D. I.C.K on Social Media to Get Attention
  4. 4. © Stefan Pinto #1 Have a DISTINCTION Be known for something that no one else can claim e only Playgirl Centerfold to be interviewedby e New York Times for his six-pack abs Like Yogurt? Tweet @stefanpinto for free love How to be a D. I.C.K on Social Media to Get Attention
  5. 5. © Stefan Pinto #2 INVENT a persona Personality is king; consistency is queen @stefanpinto healthy lifestyle proving(with photos) six pack abs are possible for all men – even in their forties Like Yogurt? Tweet @stefanpinto for free love How to be a D. I.C.K on Social Media to Get Attention
  6. 6. © Stefan Pinto #3 Pose a CHALLENGEGive-aways suck; comments convey O er suggestions without selling. People will click Comment on a newspaper article, link to Facebook (or LinkedIn) Like Yogurt? Tweet @stefanpinto for free love How to be a D. I.C.K on Social Media to Get Attention
  7. 7. © Stefan Pinto #4 Not working? KILL IT It is true: no one else likes broccoli ice cream @LabSeries “refer-a-friend” terminated,in favor @stefanpinto “Abs-olutely” terms to motivate your workout for free abs gel Like Yogurt? Tweet @stefanpinto for free love How to be a D. I.C.K on Social Media to Get Attention
  8. 8. © Stefan Pinto Remember to MEASURE Key indicators: time of day, headline “surprising and irresistible,” new: no links @Klout @SocialSprout Like Yogurt? Tweet @stefanpinto for free loveHow to be a D. I.C.K on Social Media to Get Attention
  9. 9. © Stefan Pinto ank You, Stefan Pinto @stefanpinto The “New York Times” ‘Liked’ My Six Pack AbsGOOGLE SEARCH: “stefan pinto new york times” Like Yogurt? Tweet @stefanpinto for free love

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