SIDE
think
mobile first
when making content
Henriette Høyer
Mobile
- it’s not just
about the device,
it is a state of
mind
"Photo by Yusuke Araki"
We consume content on the go,
surrounded by distractions,
while multitasking,
being platform agnostic
http://mobile.slate.com/articles/technology/technology/2013/06/how_people_read_online_why_you_won_t_finish_this_article.ht...
How can we create rich, meaningful,
useful and interesting content which can
be consumed in these unpredictable
environmen...
Hope to see you in SXSW!
• henriette@bates.no
• Twitter: @henriettehoyer
• LinkedIn: /henriettehoyer
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Speach proposal SXSW

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Think mobile first when making content, - mobile is not just about device, it's a state of mind

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  • public space distractions limited atention so ‘mobile’ is no longer just this... glanceable? one hand simple? tedious input personal Vi konsumerer innhold på fartenVi er omgitt av støyVi har vanskeligere for å konsentrere oss om innholdVi multitaskerPlattform agnostikere
  • public space distractions limited atention so 'mobile' is no longer just this ... glanceable? one hand simple? tedious input personnelWe consume content on the goWe are surrounded by noiseWe have a harder time concentrating on contentWe multitaskerPlatform agnostic
  • Ikke bare har vi endret oss med hvor vi konsumerer innhold, vi har også endret hvordan vi leser.Noen som sliter med å sette seg ned med en bok?Slate er et engelskspråklig online nyhets- og kulturmagasin grunnlagt i i 1996 av New Republics tidligere redaktør Michael Kinsley, opprinnelig eid av Microsoft som del av MSN. Den 21. desember2004 ble det kjøpt av Washington Post Company.
  • Speach proposal SXSW

    1. 1. SIDE think mobile first when making content Henriette Høyer
    2. 2. Mobile - it’s not just about the device, it is a state of mind "Photo by Yusuke Araki"
    3. 3. We consume content on the go, surrounded by distractions, while multitasking, being platform agnostic
    4. 4. http://mobile.slate.com/articles/technology/technology/2013/06/how_people_read_online_why_you_won_t_finish_this_article.html? There is a reastlessness in our content consumption
    5. 5. How can we create rich, meaningful, useful and interesting content which can be consumed in these unpredictable environments? My speech will address this.
    6. 6. Hope to see you in SXSW! • henriette@bates.no • Twitter: @henriettehoyer • LinkedIn: /henriettehoyer

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