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Micro-Documentaries - 4 Keys to Successful Video Distribution


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Micro-Documentaries - 4 Keys to Successful Video Distribution

  1. 1. The 4 Keys to Successful Video Distribution SXSW 2012 Ben Henretig, Founder & Creative Director
  2. 2. No distribution = No impact
  3. 3. Most videos fail.
  4. 4. community relations conferences fundraising internalstewardship communications communications PRacknowledgment events social media s donation pages email recruiting presentations best-place-to-work submissions blog website activism one-on-one pre-movie screening government relations
  5. 5. fundraising recruiting The Stanford Fund 24,000 Views Increased donor participation by 23% Achieved 60% donor participation 575 Clicked “Make a Loan” Giving amount was double all-time record 1511 Clicked “Apply to be a Fellow” activism call for submissions 44,000 views2,000 letters of support150 top VC signatures 2,800+ tweets 1,000+ video submissions
  6. 6. Maximizing the Impact of Your Videos
  7. 7. 1. Optimize video hosting before distribution• Apply for non- profit status on YouTube.• Include Call-to- Action at the end of your video for 5+ seconds.• Optimize title, description, &tags, include action link.
  8. 8. 2. Coordinate & deploy all of your owned media assets • Choose a launch date. • Plan internal launch event to leverage personal networks. • Post to social channels (Blog, Twitter, Facebook, LinkedIn) • Include in email newsletter / run targeted email campaign. • Show at an existing event
  9. 9. 3. Deliver value to earn distribution.• Create original content, not promos.• Make it easy to share.• Engage bloggers & top ambassadors.
  10. 10. 4. Build paid distribution into your budget.• Start with something. Even $1 a month.• Run a YouTube promoted videos campaign.• Include your video in a banner ad.
  11. 11. Thank you! Email Subject: “SXSW Distribution Resources”for access to our online distribution resources. Follow me: @henretig Follow microdox: @microdox