Orient Advertising, Profile

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  • Orient Advertising, Profile

    1. 1. Profile
    2. 2. About Us <ul><li>Established in 1953 - as Orient Advertisers Private Limited. </li></ul><ul><li>We became affiliated with McCann-Erickson World-wide in 1993 up till June 2008. </li></ul><ul><li>Then we moved our partnership to Carat which is the Region’s No.1 Media Agency, and World’s No.2. </li></ul>
    3. 3. We have come a long way...
    4. 4. Our Credentials <ul><li>We have to our credit of being Pakistan’s largest Advertising Agency for the last 25 consecutive years – by Business Volume. </li></ul><ul><li>Winner of the Best Business Performance Award , for the last 23 years (APNS) </li></ul><ul><li>Offices in 6 major cities of Pakistan, including one in Azad Jammu & Kashmir. </li></ul><ul><li>Total staff over 350. </li></ul>
    5. 5. Our Nationwide Presence ORIENT Lahore Islamabad Muz’abad Peshawar Quetta Karachi <ul><li>Only agency with full presence nationwide: </li></ul><ul><li>Karachi </li></ul><ul><li>Islamabad </li></ul><ul><li>Lahore </li></ul><ul><li>Peshawar </li></ul><ul><li>Quetta </li></ul><ul><li>Kashmir (Muzaffarabad) </li></ul><ul><li>- More than 350 staff members </li></ul><ul><li>- 06 branch offices </li></ul>
    6. 6. Getting better with age... We expanded
    7. 7. O UR G ROUP C OMPANIES Established in 2000, offers support function to the Media and creative companies for prompt monitoring, billing verification and copy changes, on a regular basis. Established in 1953, The Largest Advertising Agency of Pakistan for the last 24 years Formally established in 2006, Orient Media is now the leading Media Buying & Planning company of Pakistan. Affiliated with Carat Worldwide, an Aegis Media Network. Action Global Communications Action Global is the PR arm of our network. Has offices in various countries around the World.
    8. 8. Our services capabilities <ul><li>Orient’s Integrated Communications Services include; </li></ul><ul><ul><ul><li>Strategy development. </li></ul></ul></ul><ul><ul><ul><li>Creative development. </li></ul></ul></ul><ul><ul><ul><li>Execution and production. </li></ul></ul></ul><ul><ul><ul><li>Media services cover strategy, planning and buying. </li></ul></ul></ul><ul><ul><ul><li>OOH services cover site selection and erecting through media partners and /or our outdoor company. </li></ul></ul></ul><ul><ul><ul><li>Printing & BTL activities through our partners. </li></ul></ul></ul>
    9. 9. How do we achieve this? Thorough Understanding of our Clients Objectives Harmonizing Clients’ objectives with our STRENGTHS
    10. 10. Awards credited to Orient in 2006 & 2007 <ul><li>Business Performance Award – First Prize </li></ul><ul><li>Special Business Award </li></ul><ul><ul><li>Periodical Publications </li></ul></ul><ul><li>Special Business Award </li></ul><ul><ul><li>Regional Publications </li></ul></ul><ul><li>Special Business Award </li></ul><ul><ul><li>Metro Publications </li></ul></ul><ul><li>Client Performance Award – First Prize </li></ul><ul><ul><li>Client: Mobilink </li></ul></ul>No awards yet announced in 2008-09
    11. 11. The Nation, Karachi Dated 27 Apr, 2006
    12. 13. Our Media Strength Orient Media creative innovative tactical strategic Ideas best price & value process people outputs Accountability mass marketing traditional media emerging media targeted marketing Planning emotional rational behavioral attitudinal Insights
    13. 14. Benefits of a Global Network <ul><li>Research: regional, national, global Learnings; insight into global media trends and developments </li></ul><ul><li>Services: continuous, tailored to changing markets and client needs </li></ul><ul><li>Sharing of best practices & approaches across the network </li></ul><ul><li>Personnel: cumulative experience, direct access to planning experts and specialists in all media sectors </li></ul><ul><li>Transfer of common knowledge & strategy for global clients </li></ul><ul><li>Investing in research & training (our team and client’s) </li></ul><ul><li>Focus on ROI Tools to improve client’s accountability </li></ul>
    14. 15. Brands we help build for Global & National Clients
    15. 16. How ??
    16. 17. Brands/Accounts, Wins/Renewed, 2008 - 09 . From above Clients, to-date Estimated Billing for 2009 would be around 1,930 M and contribution of around 70% of total Orient billing . Promising agency in 2008 – 09. Above is a list of the new acquisitions and retained accounts, there are many other active media accounts as well with Orient Media. Quarter 1 Quarter 2 Quarter 3 Quarter 4 Quarter 1 Volta Batteries Incumbent: MCOM Est. Billing: 20 M Haier Incumbent: Ad-Com Est. Billing: 60 M Alokozay- Tea Incumbent: MEDIACOM Est. Billing: 35 M Shan Foods Incumbent: Circuit/FCB Est. Billing: 80 M PMCL (Renewed for 2 years) Incumbent: N/A Est. Billing: 1,000 M Sony (Renewed) Incumbent: McCann Est. Billing: 50 M Al-Khair (Renewed) Incumbent: N/A Est. Billing: 20 M RBS Incumbent: Evernew Est. Billing: 55 M LG Incumbent: In-House Est. Billing: 350 M Sabro Incumbent: Synergy. Billing: 15 M Milan Soap Incumbent: N/A Est. Billing: 24 M AVC Incumbent: N/A Est. Billing: 240 M
    17. 18. Our latest WIN Continental Biscuits manufacturers of LU biscuits
    18. 19. Agency Clients <ul><li>Agency Client Since </li></ul><ul><li>Ala Chemicals (Dentonic) 1961 </li></ul><ul><li>Al-Falah GHP 2005 </li></ul><ul><li>Central Board of Revenue 2000 </li></ul><ul><li>Dewan Group 1991 </li></ul><ul><li>Election Commission of Pakistan 2001 </li></ul><ul><li>HBFC 2002 </li></ul><ul><li>National Reconstruction Bureau 2001 </li></ul><ul><li>National Savings Directorate 2003 </li></ul>
    19. 20. Agency Clients <ul><li>Agency Clients Since </li></ul><ul><li>Pak Suzuki Motor Company 1991 </li></ul><ul><li>Pakistan State Oil 2003 </li></ul><ul><li>Privatization Commission 2000 </li></ul><ul><li>Siemens (Non Media) 2002 </li></ul><ul><li>Singer Pakistan Ltd 1991 </li></ul><ul><li>Sitara Group (Textile/Chemicals) 1993 </li></ul><ul><li>Sony (TV, VCR, Hi-Fi Systems) 2000 </li></ul><ul><li>Super Asia Fans 2002 </li></ul>
    20. 21. Orient Blue Book We are regularly publishing Orient Blue Book (Pakistan Advertising Scene) since 1985, as a service to the Advertising Profession
    21. 22. The Orient Express
    22. 23. Creative Credo
    23. 24. We are here to create, not replicate. <ul><li>Advertising may be described as the science of arresting the human intelligence long enough to get money from it. </li></ul><ul><li>Stephen B. Leacock </li></ul>
    24. 25. Creative Showcase
    25. 36. A1 Grand Prix
    26. 39. Suzuki APV
    27. 42. Suzuki LIANA
    28. 49. Official Advertising Agency for CDC since 2002
    29. 50. Official Advertising Agency for CDC since 2002
    30. 51. Official Advertising Agency for CDC since 2002
    31. 52. Official Advertising Agency for CDC since 2002
    32. 53. Official Advertising Agency for CDC since 2002
    33. 54. Official Advertising Agency for CDC since 2002
    34. 55. PSO
    35. 56. Magnum Ice Cream
    36. 61. SAUDI PAK INSURANCE
    37. 62. Saudi Pak Insurance
    38. 69. EPB- “ Pakistan Single Country Exhibition Bahrain”
    39. 70. Export Promotion Bureau
    40. 71. Ministry of Information Government of Sindh
    41. 72. HBFC
    42. 74. Previous working with National Bank
    43. 75. Previous working with National Bank
    44. 76. Previous working with National Bank
    45. 77. Public Private Partnership Unit, Sindh
    46. 80. EPB
    47. 82. Our TVC’s
    48. 83. Suzuki APV
    49. 84. Coke
    50. 85. LIANA
    51. 86. Sprite
    52. 87. Country
    53. 89. Action Global Communications – Pakistan, our PR affiliate with extensive Network - 3 Continents <ul><li>Unique </li></ul><ul><li>The only independent global Public Relations network focusing on emerging markets </li></ul><ul><li>44+ offices on three continents </li></ul><ul><li>500+ staff </li></ul>
    54. 90. <ul><li>The only independent global Public Relations network focusing on emerging markets </li></ul><ul><li>44+ offices on three continents </li></ul><ul><li>1300+ staff </li></ul>
    55. 91. <ul><li>Building brand visibility and preference for clients, especially in emerging markets </li></ul><ul><li>In depth crisis communications and crisis preparedness </li></ul><ul><li>Garnering national, international and regional media coverage </li></ul><ul><li>Maintenance of Corporate Reputation </li></ul><ul><li>Central account management model for accessing targeted global audiences </li></ul><ul><li>ONE STOP DESTINATION.. </li></ul>Expertise
    56. 92. Network Clients
    57. 93. Some more Clients...
    58. 94. <ul><li>Baltic PR Award (2008) – government and municipality public sector campaigns. </li></ul><ul><li>2007 PR Agency Awards Lithuania – Creativity + Innovation, Visa Europe. </li></ul><ul><li>2007 Special Award for Internal Communication – International Forum for Public Relations. </li></ul><ul><li>2007 Best PR Company in Kuwait – CNBC Property Awards. </li></ul><ul><li>2006 + 2007 Best PR Company in Dubai – CNBC Property Awards. </li></ul><ul><li>2005 Bronze Ermis PR Award, Greece – EDEE. </li></ul><ul><li>2004 Best Relations with Serbian Media – British Airways. </li></ul>Awards
    59. 95. Our Previous Assignments…
    60. 96. Qatar Airways – Launch of new destination (Houston)
    61. 97. Universal Service Fund – Contract signing ceremony with Wateen at CM-House, Karachi
    62. 98. BankIslami Press Event - Achieving the landmark Of 102 branches
    63. 99. IDEAS – 2008 soft launch and Expo
    64. 100. IDEAS Supplements
    65. 101. PR handled for IDEAS- 2008
    66. 102. IDEAS-2008 TV Coverage
    67. 103. IDEAS Press Coverage
    68. 104. Sony - Exhibition & Sales across Pakistan
    69. 105. PR Campaign for Rolls Royce
    70. 106. PR Campaign for BMW
    71. 107. Pak Suzuki - Liana, Baleno, Cultus & Alto Launches
    72. 108. Coca-Cola - “Brand Re-ignition” & Basant, Music concerts, Album Launches
    73. 109. A1 Team Pakistan Launch Event
    74. 110. Walls - Fun Carnival
    75. 111. Internationally acclaimed artist Azra Fatimi’s art exhibition Inauguration
    76. 112. PR Campaign for Womenza- 2008
    77. 113. SH Hashmi Media Welfare Trust
    78. 114. Consultant Experience: Titan Watches launch in Pakistan (Event Director)
    79. 115. Consultant Experience: Titan Watches launch in Pakistan (Event Director)
    80. 116. Consultant Experience: Samsung Giorgio Armani Phones Launch in Pakistan (Assisted)
    81. 117. Consultant Experience: YPO Summer Ball (Assisted)
    82. 119. Monitoring Muscles <ul><li>Dedicated team for Monitoring. </li></ul><ul><li>Can cater requirements of Urgent jobs on 24 hours short notice. </li></ul><ul><li>Archive of last five years (Print and Electronic data). </li></ul><ul><li>Team trained from Gallup and Carat. </li></ul><ul><li>Work on internationally recognized tools like Advertisements Monitoring Browser (AMB) and Gallup Reporter. </li></ul><ul><li>Can generate Daily Monitoring Reports and Share of Voice Estimate for Print and Electronic both. </li></ul><ul><li>Catering to more than 30 clients on daily basis like Mobilink, Suzuki, Shaan Foods to Pakistan Navy. </li></ul>
    83. 120. Extensive set-up for Media Monitoring (24 / 7)
    84. 121. Print (20 Pakistani newspapers/ 10 Magazines) Print (Daily monitoring of 30 Pakistani Leading Newspapers / 15 Magazines)
    85. 122. Print (Daily monitoring of 30 Pakistani Leading Newspapers / 15 Magazines)
    86. 123. Electronic Media (Monitoring of 25 Pakistani Leading TV channels)
    87. 124. TV Channels monitored (25+)
    88. 125. Newspapers Monitored (35+)
    89. 126. Magazines Monitored
    90. 127. Thank you

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