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25+ Growth Hacks for Medical Enterpreneurs

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At the MESH Camp in Berlin - the medical enterpreneur startup hospital - I had the possibility to show my top 25 Growth Hacks for all Healthcare startups. Hopefully everybody can find at least a handful ideas that can be implemented immediately. If not, let me know ;-)

Published in: Health & Medicine
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25+ Growth Hacks for Medical Enterpreneurs

  1. 1. 25+ Growth Hacks for Medical Enterpreneurs 100% recommended by @Lennarz
  2. 2. What is a Growth Hacker? What my parents think I do What my friends think I do What my clients think I do What I think I do What I actually doWhat society thinks I do
  3. 3. 2 level of Growth Hacking Growth Hacks Tricks how to win & hold users Build a GH environment - Agile teams - User-centric - data driven - no limits
  4. 4. First “official” Growth Hack...1996 “Get your free hotmail account.”
  5. 5. Trust matters - show reviews
  6. 6. Genuine testimonials Source:www.medexo.com
  7. 7. Size matters.... - “We have more than 300 old women only in Berlin, we are taking care of.” - “Our caregivers are certified and have at least more than 10 years experience…” Source:www.nextcare.de/
  8. 8. Artificial Shortage / Usage
  9. 9. Start the AB-testing engine +34% with testimonials Source: http://whichtestwon.com
  10. 10. Be value driven not feature driven Source:www.vitameter.org/
  11. 11. Be king of your conversion rate Source:www.medikeep.eu/ Never forget taking your pills!
  12. 12. Shorten your customer lifecycle
  13. 13. Very warm welcome “Sent from my iPhone”
  14. 14. Clean up your email list
  15. 15. Gain traffic via Q&A sites / forums
  16. 16. Start writing a blog / free content
  17. 17. Don´t call it “Newsletter” “Join like 5000+ other experts before”
  18. 18. Exit Intend Popups
  19. 19. Send Trigger Notifications Find emotional moments (good/bad) “Hey Hendrik, your last visit was 11 months ago - visit us to stay healthy..…Your dentist”
  20. 20. Launch before you´re done “Congrats,you´re an early bird. Make your reservation right now and help us improving... >> Email Source:www.serona.co
  21. 21. Easiness beats pricing...
  22. 22. Pricing is psycho stuff Focus on the package in the middle - Put a “recommended” or “popular” tag on it - Make an extra expensive package
  23. 23. Build best FAQs - increase conversions - for SEO
  24. 24. Recycle content - on slideshare - as guest postings - in your newsletter - ...
  25. 25. Never get tired…. - nicht müde werden - maratho0n
  26. 26. Follow me on Twitter @lennarz Never miss a Growth Hack: www.growthhackerlove.com

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