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Microblogging product design

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an old speech back in 2010, talking about microblogging (not Twitter)

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Microblogging product design

  1. 1. Microblogging Product DesignValues and Principles@hengdm
  2. 2. “We become what we behold. We shape our tools and then our tools shape us.” Marshall McLuhan, 1964
  3. 3. Product’s Values
  4. 4. Values !væljusa persons principles or standards ofbehavior; ones judgment of what isimportant in life New Oxford American Dictionary
  5. 5. Revolutionary*Slide from Apple WWDC09
  6. 6. Absolute
  7. 7. Web Service Essentials
  8. 8. Casual Blog Floating Wikipedia bottle BBSRelationship Email Private Public IRC IM Facebook LinkedIn SMS Cell Close Content
  9. 9. Casual Blog Floating Wikipedia bottle BBS TwitterRelationship Email Private Public IRC IM Facebook LinkedIn SMS Cell Close Content
  10. 10. Microblogging
  11. 11. Product definition Content structureMessaging mechanism And more...
  12. 12. Define a solution,not a collection of features.
  13. 13. *Slide from Apple WWDC09
  14. 14. (Your differentiator) (your solution) for (your audience)*Slide from Apple WWDC09
  15. 15. Absolute and openrapid information spreading for casual web users
  16. 16. Product definition Content structureMessaging mechanism And more...
  17. 17. Content structure Text
  18. 18. @AlanK: The best way to predict the future is to invent it.@hengdm: @AlanK My favorite quote!
  19. 19. @AlanK: The best way to predict the future is to invent it.@hengdm: @AlanK My favorite quote! @AlanK: The best way to predict the future is to invent it.@hengdm: @AlanK: The best way to predict the future is to invent it. @hengdm: My favorite quote! @shuady: @AlanK: The best way to predict the future is to invent it. @hengdm: My favorite quote!
  20. 20. @AlanK: The best way to predict the future is to invent it.@hengdm: @AlanK My favorite quote! @AlanK: The best way to predict the future is to invent it.@hengdm: @AlanK: The best way to predict the future is to invent it. @hengdm: My favorite quote! @shuady: @AlanK: The best way to predict the future is to invent it. @hengdm: My favorite quote!
  21. 21. Content structure Text Attachment
  22. 22. Content structure Text Attachment Meta
  23. 23. Content structure Text Attachment Meta Length
  24. 24. Product definition Content structureMessaging mechanism And more...
  25. 25. Spreading Public Conditional Private Message Reply Direct MessageContent Quote Forward Direct Forward
  26. 26. Spreading Public Conditional Private Message Reply Direct MessageContent Quote Forward Direct Forward
  27. 27. Product definition Content structureMessaging mechanism And more...
  28. 28. And more... URL List API Thread
  29. 29. “We become what we behold. We shape our tools and then our tools shape us.” Marshall McLuhan, 1964
  30. 30. Contact@hengdm

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