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In January 2012, we released the first version of our Data Book: A PowerPoint compilation of the best publicly available research from the last two years on how employees are using social media, games and mobile devices in their personal lives. It was met with a great deal of enthusiasm and was accessed over 800 times on slideshare.net.
Today, we're pleased to release the May 2012 Data Book, which builds upon the prior report. Slides that have been revised are marked with “updated” in the upper right hand corner.
Mobile has become the most accessible communication medium available: 88% of adults in the U.S. now own a cell phone
Adults with smartphones (46%) now outnumber those with feature phones (41%)
While income is correlated with smartphone ownership rates, those in the lowest income bracket saw the fastest growth in ownership, a sign that smartphones are becoming more widely accessible
80% of adults use the Internet
20-30% of Facebook “power users” drive the vast majority of activity; the rest of users receive much more from their connections than they give
As we did last time, we’ve purposely left this document as a PowerPoint instead of a PDF. Take the slides. Drop them into presentations. And feel free to send us a note to ask additional questions and share what you’re hearing from your leaders and clients.