Short Intro Hugo E. Martin | eMartin.net | mcc consulting

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Strategic Business Consulting for Media, Marketing and eCommerce

Hugo E. Martin on Twitter
http://twitter.com/hemartin

Hugo E. Martin on Media + Marketing
http://blog.hemartin.net

Hugo E. Martin on Facebook
http://www.facebook.com/Hugo.E.Martin

eMartin.net on Facebook
http://www.facebook.com/emartin.net

mcc consulting Hugo E. Martin
P.O. Box 310 906
10639 Berlin | Germany

Mail hemartin@emartin.net
Fon +49-30-236278-36

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Short Intro Hugo E. Martin | eMartin.net | mcc consulting

  1. 1. mcc consultingmcc consulting HugoHugo E. MartinE. Martin mcc. It works!mcc. It works! FeFebruary 201bruary 20166 A short Intro ... mcc consulting Hugo E. Martin Founded 1983 in Würzburg, Bavaria, Germany - since 1999 in Berlin, Germany Works with successful clients & partners in Europe, Asia and USA Delivers concepts & services for publishers (digital, mobile & print) Delivers concepts & services for branding, marketing & sales Helps to understand, adopt and integrate emerging technologies, and tools and utilize them for your business Coaches 'Learning Organizations' and leaders eager to develop
  2. 2. mcc consultingmcc consulting HugoHugo E. MartinE. Martin mcc. It works!mcc. It works! FeFebruary 201bruary 20166 Has spend more than 40 years in publishing Advertising & marketing Product development Management and personal development Internationalization More than 30 years in Corporate Communication & Marketing Magazines, books, Internet & IT&C Consumer (b2c), business (b2b), channel Direct marketing More than 30 years in Management & Consulting Coaching Learning manager & organizations Utilizing emerging technologies for business Publishing on print, online and cross-media Social Media & Communities, IT+C technology Internationalization Brand management and sales Hugo E. Martin (68)
  3. 3. mcc consultingmcc consulting HugoHugo E. MartinE. Martin mcc. It works!mcc. It works! FeFebruary 201bruary 20166 Help to understand, adopt and integrate emerging technologies Developing strategies & concepts for better ROI Development & relaunch of products, services & applications Branding & brand management Internationalization concept & coaching Advertising marketing & sales management Circulation marketing & sales management Assessments, personnel & organizational development Change & knowledge management Alliances, merger & acquisitions Succession planning & interim-management Services for PublishersServices for Publishers –– Digital, Mobile &Digital, Mobile & PrintPrintss
  4. 4. mcc consultingmcc consulting HugoHugo E. MartinE. Martin mcc. It works!mcc. It works! FeFebruary 201bruary 20166 Help with adopting & integrating emerging business technologies Branding strategy and concepts Coaching brand management Integration of Social Media in business concepts Developing a Customer Value Chain Internationalization - licensing - international cooperation Sales management international Sales training & coaching Assessments, personnel & organizational development Change & knowledge management Helping wit alliances, merger & acquisitions Services Branding, Marketing and SalesServices Branding, Marketing and Sales
  5. 5. mcc consultingmcc consulting HugoHugo E. MartinE. Martin mcc. It works!mcc. It works! FeFebruary 201bruary 20166 Freelance adviser as coach / trainer Moderator, mediator mentor Adviser with special knowledge in project teams Adviser for strategy and concept development Interims-Management Service as match maker Networker and information agent Agent for subcontractors Subcontractor for existing business connections ... YOU name it ! Pragmatic approach on how to work togetherPragmatic approach on how to work together
  6. 6. mcc consultingmcc consulting HugoHugo E. MartinE. Martin mcc. It works!mcc. It works! FeFebruary 201bruary 20166 Countries we / I have done some business withCountries we / I have done some business with (selected)(selected) Austria - Benelux - Bulgaria - Croatia - Czech Republic France - Germany - Greece - Hungary - Iran Italy - The Netherlands - Poland - Romania Russia - Spain - Turkey - Ukraine - United Kingdom China - India – Indonesia - Japan - Malaysia - Philippines South Korea - Thailand - Vietnam United States Middle East – Tanzania - Zambia
  7. 7. mcc consultingmcc consulting HugoHugo E. MartinE. Martin mcc. It works!mcc. It works! FeFebruary 201bruary 20166 mcc consulting Hugo E.Martin Deliveries P.O.Box 310906 Prinzregentenstr. 5 10639 Berlin 10717 Berlin Germany Germany How to get in contact / where to join ...How to get in contact / where to join ... @hemartin http://www.facebook.com/emartin.net http://www.facebook.com/hugo.e.martin http://www.emartin.net http://blog.hemartin.net eMail hemartin@emartin.net IM/Skype mcchemartin Phone +49 - 30 - 23 62 78 36
  8. 8. mcc consultingmcc consulting HugoHugo E. MartinE. Martin mcc. It works!mcc. It works! FeFebruary 201bruary 20166 Education 1962 - 1965 Vocational training in book and magazine publishing, Würzburg 1962 - 1965 Training college for book sellers, Würzburg 1971 - 1972 Betriebswirt (HWL) Akademie für Betriebswirtschaft, Munich Main subjects: Marketing and sociology 1975 - 1981 Training in Humanistic Psychology, Rhetoric, Sales Management, Management in London, San Francisco and Munich Professional Career (selected) 1966 - 1970 Marketing assistant, advertising manager - Vogel Verlag, Würzburg 1972 - 1975 Corporate management and marketing - ALNO Möbelwerke, Pfullendorf 1975 - 1977 Marketing manager & sales manager London-South - Pieroth-Gruppe / Rhine Wine Ltd., London, UK 1978 - 1983 Publisher CHIP & other Special Interest Magazines - Vogel Verlag, Würzburg 1980 - 1983 Managing Director Software Publisher & Distribution - Intersoft GmbH, Ismaning 1983 - 1992 Managing Partner - COMPUTER MARTIN, Würzburg since 1983 Owner of mcc consulting Hugo Martin - mcc consulting, Berlin 1993 - 1998 Publisher / Managing Director Vogel International - Vogel Medien Gruppe, Würzburg 1994 - 1999 Managing Director - Vogel Kiado, Budapest, Hungary 1994 - 1999 Managing Director - Vogel Publishing, Wrocław, Poland 1996 - 1998 Managing Director - Vogel Publishing, Hong Kong, China 1997 - 1999 Chairman of the Board - VBC, Beijing, China Background information Hugo E. Martin (68)
  9. 9. mcc consultingmcc consulting HugoHugo E. MartinE. Martin mcc. It works!mcc. It works! FeFebruary 201bruary 20166 mcc consulting, Hugo E.Martin, Würzburg since 1983 Consulting and development of concepts for special interest and b-to-b magazine Consulting for ePublishing & eCommerce Consulting, concepts and development of multimedia projects Consulting, concepts and implementation of projects in the area of enterprise & office communication Coaching for business leaders, manager, groups Emerging technology advice: Understand, adopt and integrate them in business and organizations How to approach, appear, share and be of value to members and groups in social communities and networks Start-up consulting internationally (e.g. USA, UK, Japan, CEE, Africa, Germany) Management consulting and innovation management Coaching and training of project teams, esp. in publishing, IT&K, service industry and startups Publisher / MD Vogel International 1993 - 1998 Concept and coaching of the enterprise process globalization / internationalization of the Vogel Media Group, Würzburg Developing and coaching of Vogel‘s subsidiaries and partners in Central-/Eastern Europe Developing and coaching Vogel‘s cooperation and joint venture in China Blue Print and managing Vogel‘s strategic alliances in Europe, Asia / Pacific and USA Leading CHIP and autoEXPERT globalization process Developing Vogel‘s Global Advertising Sales Network Selected Key Projects ... (1)Selected Key Projects ... (1)
  10. 10. mcc consultingmcc consulting HugoHugo E. MartinE. Martin mcc. It works!mcc. It works! FeFebruary 201bruary 20166 Help to understand, adopt and integrate emerging technologies Developing strategies & concepts for better ROI Development & relaunch of products, services & applications Branding & brand management Internationalization concept & coaching Advertising marketing & sales management Circulation marketing & sales management Assessments, personnel & organizational development Change & knowledge management Alliances, merger & acquisitions Succession planning & interim-management Services for PublishersServices for Publishers –– Digital, Mobile &Digital, Mobile & PrintPrintss
  11. 11. mcc consultingmcc consulting HugoHugo E. MartinE. Martin mcc. It works!mcc. It works! FeFebruary 201bruary 20166 Pieroth-Gruppe / Rhine Wine Ltd., London 1975 - 1977 Development of a sales manual Development and execution of sales, telephone and trade fair training Development and implementation of sales competitions Development and control of direct marketing activities within UK markets Management of “On-The-Road“-sales campaigns in UK Planning and management of approx. 40 trade fair participations in UK ALNO Möbelwerke (Kitchen), Pfullendorf 1972 - 1975 Development and implementation of medium and long-term corporate planning Development of a new marketing system (incl. brand and channel marketing) Development of a new system for faster and market oriented product development Development of up-to-date sales management system incl. ALNO Information Center (AIZ) Development and execution of sales training Member of advertising consultant board AEG Haushaltsgeräte, Nürnberg Marketing and media planning (Consumer & Channel) Selected Key Projects ... (3)Selected Key Projects ... (3)

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