Marketing research project on electric bike

18,831 views

Published on

Marketing research project on electric bike

Published in: Business
10 Comments
22 Likes
Statistics
Notes
No Downloads
Views
Total views
18,831
On SlideShare
0
From Embeds
0
Number of Embeds
42
Actions
Shares
0
Downloads
0
Comments
10
Likes
22
Embeds 0
No embeds

No notes for slide

Marketing research project on electric bike

  1. 1. Projectsformba.blogspot.com1. INTRODUCTIONPurpose and need of electric-bike? Economic conditions around the world have been very encouraging.Global growth which as 4.8% in 2005 reached 4.9% in 2006 and is expected to hoveraround this level in the current year also.While the Chinese economy is growing at around10% without any signs of slow down, the Indian economy is also continuing to grow atmore than 8%. In the coming years, I am expecting that the Indian economy will bebooming owing to the heavy demand on infrastructure. Energy sector is growing by leapsand bounds as it is receiving the highest attention of both the State Governments andCentral Government. India has moved from an agrarian economy to a manufacturingeconomy. The manufacturing sector now contributes around one-fourth of the total GDPand the industrial output has now crossed USD 65 Billion in value.Global steel production is continuing its growth and the production in 2006 crossed 1.2billion ton mark. In spite of some control measures adopted by Chinese Government thecrude steel registered an impressive growth and has crossed 450 million tons. India is alsowitnessing a huge growth in steel production and it is expected that steel industry willcontinue to grow by more than 12% per annum. Sustainable economic growth of India as well as rest of the world willdepend on effective energy planning. Nearly 40% of the world’s energy comes frompetroleum. Natural gas contributes to another 20% and these two natural resources accountfor 60% of the world’s energy. The growth in consumption of oil and natural gas in the pasthas been such that the consumption has been doubling every 15 years. This trend is likely tocontinue and will lead to complete depletion of natural resources in next 30 years.
  2. 2. Projectsformba.blogspot.com It is significant to note that more than 20% of the world’s total primary energy isconsumed in transportation. There are more than 410 million cars currently in the world andin another 20 years the automobile population will reach one billion mark. It is alsosignificant to note that after 1970 the new oil discoveries have been very few and any newdiscoveries will not make any significant contribution to the world’s energy pool. Transportation sector which consumes a large share of energy resource of thecountry also contributes significantly towards pollution. We at Electrotherm have made itour mission to provide vehicles which are emission free, which do not use petroleumproducts and which are inexpensive to acquire and operate. Our launch of battery operatedYoBykes has been highly successful and Electrotherm is now developing several newvehicles for the Indian market. Our launch in India has developed interest for our vehiclesfor international market also and in the future we will be exporting these vehicles to othercountries. Electrotherm will continue to provide leadership in this segment by deliveringinnovative, cost effective, practical and environmental friendly electric vehicles. Economic and environmental forces are frequently pitted against eachother and many a times the financial cost of environmentally friendly technologies andgoods is so high that one has to strike a balance or look for Government subsidies. OurElectric Vehicles are unique in this aspect as they are not only economical but alsoenvironment friendly. You will be pleased to note that the “2007 Overdrive AutomotiveProduct of the Year” award was given to Yo-Bykes of Electrotherm. 2
  3. 3. Projectsformba.blogspot.comOBJECTIVE OF STUDYObjectives Of The StudyThe objectives set for the study are –• To find out the awareness of consumer about the electric bike in Raipur city.• To find out the reason why consumer refers to electric bike.• To find out the factor influencing the sales of electric bike.• What are the post purchase experiences of electric bike consumer.• To find out the market share of different manufacturing Companies dealing in electric bike.RESEARCH METHODOLOGYThe success of any event heavily depends upon the way chosen for its execution. Thisincludes ensures of some basic question to the specific focus on constraints as well. Inother words they can call the methodology as the backbone of any research. It alsoincludes research or study method. Thus when they talk of methodology they not only talkof methodology they not talk of methods but also consider the logic behind the methodsthey use in the context of their study objective and explain way use are using them so thatstudy results are capable of being evaluated logically.Statement Of Problem:“A study various factors which influence the consumer perception towardselectric bike - A study in Raipur City ”Purpose Of The Study:The purpose is to study the perception of buyer and user towards Electric-bikein Raipur city.Population:Population refers to the total of items about which information is desire. The attributes thatare the object of study are referred to as characteristics and the units possessing them arecalled as elementary units. The aggregate of such units is generally described aspopulation. Thus, all the units in any field of inquiry constitute universe and all elementaryunits constitute population. 3
  4. 4. Projectsformba.blogspot.comThe population can be finite and in finite the population is said to be finite if it is consist of afixed number of elements so that it is possible to enumerate it in its totality. An infinitepopulation is which it is theoretically impossible to observe all the elements.The population is specific group of people, firms, conditions, activities etc. which forms thepivotal of research for developing and using a sample, it become primary duty of aresearcher to define the population from which to draw the sample.Population – To achieve the objective the city of Raipur was selected.Sample:The sample is the representative unit of population. The researcher has taken theconsumer as sample for this research. Since in this research the researcher has collectedthe sample according to his own convenience. So the sample is stratified proportionatesample and the sample size of the research is 30.This refers to number of items to be selected from the universe to constitute a sample. Thesize of the sample should neither be excessively large, nor too small. It should beoptimum. An optimum sample size is one, which fulfills the requirement of efficiency,representativeness, reliability, and flexibility.Sampling MethodIn this research the stratified proportionate Sampling Method has been used. In thismethod the population is divided into several sub-populations that are individually morehomogenous than the total population(the different sub population are called “strata”) andthen we select items from each stratum to constitute a sample. In other words, under thissampling the organizers of the inquiry purposively choose the particulars unit of theuniverse for constituting a sample on the basis that the small mass that they so select outof a huge one will be typical or representative of the whole.Here the total population i.e. the total number of consumer in raipur region is 300 it isdivided in the following four stratas1. Working women………. = 902. Working men………….. = 303. College going girls……. = 1304. College going boys…… = 50Thus for strata with N=90 We have p = 90/300 =0.30And hence n =0.30 * 30 = 9Similarly for strata with N = 30 we have p = 30/300 = 0.10And hence n = 0.10 * 30 = 3And for strata with N = 130 we have p = 130/300Hence n = 0.43 * 30 =13And for strata with N = 50 we have p = 50/300 = 0.16Hence n = 0.16 * 30 = 5 4
  5. 5. Projectsformba.blogspot.comSample Plan:Sample Unit 4Sample Size 30Geographical area covered RaipurSample ratio 1:10Data Collection:The task of data collection begins after a research problem has defined. Researchershould keep in mind two types of data, primary data and secondary data. The primary dataare those, which are collected afresh and for the first time, and thus happen to be originalin character. The secondary data, on the other hand, are those which have already beencollected by someone else and which have already been passed through the statisticalprocess.Both, primary data and secondary data were used in accomplishment of objective of theresearch.2.7 Questionnaire:The term questionnaire refers to a self-administered process whereby the respondenthimself/herself reads the questions and records his/her answers without assistance of aninterviewer. Although the instrument is essentially question asking and data gathering tool.A questionnaire is more structured and standardized. The questionnaire consists of anumber of questions printed or typed in a definite order on a form or a set of forms. Thismethod of data collection is quite popular in case of big enquiries.2.9 Delimitation:There is some specific delimitation in the study they are:-1. The generalization of data is subjective to the population of Raipur city.2. The generalization of finding is subject to the accuracy of data provided by the respondents. 5
  6. 6. Projectsformba.blogspot.comLITERATURE REVIEWcompany’s vision of electric-bike.COMPANY’S VISIONVision:A world class engineering major, catering to manufacturing and metallurgical sector alongwith leadership in electric vehicles.Core Values:• Business ethics• Customer Focus• Professional pride• Mutual Respect• Speed and innovation• Excellence in manufacturing• Total qualityCorporate Mission:Develop and provide reliable metallurgical equipment, products and services at competitiveprices,integrating best manufacturing practices and providing innovative and eco friendlytechnologies andproducts for the benefit of the society.Corporate Objectives:C Business Portfolio Growth:o To further consolidate Electrotherm position as a leading supplier of metallurgicalequipment in national and international market.o To grow its engineering capabilities by providing turnkey solutions to the customers andimplement projects from concept to full commercialization.o To diversify across the electric vehicle business to become a leading player in batteryoperated vehicles in the country.o To establish a strong product and services brand in the domestic and international market.o Customer Focus:o To develop a special relationship with customers to ensure not only customer delight butcustomer success.o To expand the relationship with existing customers by offering additional services inengineering, energy conservation strategies, environment protection technologies and bestoperating practices.o To expand the customer base by providing them with newer products.o To use customer feedback for design improvement and new product development. 6
  7. 7. Projectsformba.blogspot.comP Dynamic Corporation:o To develop an agile and effective organization which adopts and adapts to thechanges in business environment by continuously assessing the opportunities andencashing them and evaluating the threats to mitigate them.o To develop a learning organization having technology based competitive edge incurrent businesses and future initiatives.21st Annual Report for the year ending March 31,20072 Performance:o To continuously improve the performance with emphasis on cycle time reduction andcost control in order to sustain long term competitiveness.o To improve on project execution time and cost to ensure long term viability.o To operate and maintain the manufacturing facilities at par with the best-runengineering and metallurgical companies in the world with respect to productivity,equipment availability, operational reliability and product quality.o To achieve quality by embedding the best practices in all systems and processes.. Human Resource Development:o To enhance commitment of employees by rewarding and recognizing superiorperformance.o To imbibe a culture of team building, innovation, empowerment and openness inorder to align all individuals towards the company’s goals.o To build and sustain a learning organization of competent world class engineers andprofessionals.p Financial Soundness:o To continuously strive to reduce cost of capital through prudent deployment offunds.o To develop sound commercial policies which ensure reasonable returns andremunerationr Environment Protection:o To contribute to reduction in global warming and pollution by encouraging anddeveloping environmental friendly technologies and products.o To become a lead player in developing electric and hybrid electric vehicles which notonly lead to cleaner cities but also will reduce consumption of liquid fuel which islargely imported by the country.. Research & Development:o To continue efforts in developing cost effective, reliable and efficient technologies forIndian and overseas customers.o To pass on the benefit of Research & Development to the customers.o To carry out research in development of alternate fuels and technologies 7
  8. 8. Projectsformba.blogspot.comProfile of electrotherm which is major manufacturers of electricbike. BOARD OF DIRECTORSMr. Mukesh Bhandari : ChairmanMr. Shailesh Bhandari : Managing DirectorMr. Harish Sharma : Whole Time DirectorMr. Narendra Dalal : Whole Time DirectorMr. Avinash Bhandari : Whole Time DirectorMr. Naveen Nakra : DirectorMr. Nilesh Desai : DirectorMr. Madhusudan Somani : DirectorMr. Ram Singh : DirectorBrig. Pradeep Krishna Prasad : Director1.3 What is electric-bike? Y0-BYKE runs on Battery and is the most economical two-wheeler in the world.Cheapest to buy, cheapest to run and cheapest to maintain! I have extensively tested modelY0-SMART and I am very happy with it and highly satisfied. I have driven it double seat(120 kg), and it climbed a 20 degree slope double seat. On the steep slope, the speeddropped to FIVE km per hour, but Y0-SMART climbed the full slope on its own. For a Y0- 8
  9. 9. Projectsformba.blogspot.combike that costs less than the cheapest petrol scooter, having Self-start, almost zeromaintenance cost and almost zero running cost, and totally zero fear, this performance isFANTASTIC. This top model Y0-SMART costing 29,000/- is the best and most sociallyacceptable model. It has some lockable space under the seat to keep your stuff. It is verycomfortable. People won’t even know that it is an E-bike or Y0-BYKE. There is no self-start button. Just insert the key and turn it, and twist the accelerator. The bike will moveabsolutely silently. You wont even know.I have also extensively tested Y0-TUFF, the cheapest model costing 17,500/-. It has abeautiful, comfortable seat, excellent brakes, excellent headlight beam, shock absorbers infront and ideal for school kids and such people whose day-to-day life is governed bybicycles. There is a large carrier at the back, but no clasp. Company is going to provideclasp soon. Since this model has pedals like bicycle, in case the charge in the battery is overyou can easily pedal it like an ordinary bicycle. The pedaling effort is almost same as that inan ordinary bicycle and is very easy. I have actually manually pedaled it non-stop (singleseat) over a distance of SIX km, and the effort required was exactly same as required in anordinary bicycle. I have also actually pedaled LUNA moped and TVS50 moped, and found thatpedaling effort required in Y0-TUFF is TWENTY TIMES LESS than the effort required inLUNA and TVS50 moped. This is because of three main reasons: <1>The arm-length of thepedals is same as ordinary bicycle, thus giving same mechanical advantage & velocity ratioas ordinary bicycle. <2>The seating geometry on Y0-TUFF is very ergonomic for pedaling.<3>The weight of YO-TUFF is much less than LUNA or TVS50. Y0-Smart scooter Y0-TUFF modelAcharger is given free with each bike. I put it on charging every night and by morning it isfully charged and I ride whole day without any problem. Electricity required for charging isONE UNIT, which costs Rs.3.75, for full SIX to EIGHT hour charge, which is almost likefree of cost. In one full charge I have actually covered over 80 km on Y0-Smart. If you want tocalculate cost of charging, then it comes to less than FIVE paise per km (Rs.3.75 divided by80 km), which is much cheaper than any petrol driven motorcycle. Even if your petrolmotorcycle is giving 80 km per liter of petrol which costs Rs.55/- per liter, your runningcost comes to almost 70 paise per km. Thus Y0-BYKE running cost is FOURTEEN TIMES 9
  10. 10. Projectsformba.blogspot.comCHEAPER than the cheapest petrol motorcycle. Y0-BYKE is much cheaper than even busfare.front dicky of Y0-Smart scooterY0-Smart dials Petrol driven motorcycles and scooters need regular change of engine oil every2000 km, which costs @ Rs.200/- per litre. In Y0-BYKEs, there is no such cost, which isfurther money saved. The petrol bikes also need regular maintenance like servicing, chain-sprocket lubrication, spark plug cleaning and replacement, carburetor cleaning and manyother things which cost money. Y0-BYKEs need no such maintenance because there isnothing to be serviced, there is no chain-sprocket, no spark plug, no carburetor, nothing!Apart from wheels and pedals, the only moving part in Y0-BYKEs is the electric motor,which is completely encased in metal and is located inside the rear hub.There are SIX models of Y0-BYKE, ranging in price from Rs.17,500/- to Rs.29,000/-. Thecheapest model is named Y0-TUFF and price is Rs.17,500/-. It has the same frame like astandard gents bicycle as well as large wheels and pedals like in bicycle. Y0-TUFF Tiresare 26 inch diameter and 1.75 inch thick, same like standard full size gents bicycle. Y0-tuffis not suitable for females wearing long flowing dress or Saree. Two other large wheeledY0-BYKE models which have pedals and use the same Y0-Tuff battery, and suitable forfemales wearing long dress, are Y0-TREND costing 19,500/-, and Y0-TEEN costing20,400/-. Both Y0-TREND and Y0-TEEN have slightly smaller diameter wheels and havelower seat height suitable for females. All these three models use a composite single batterywhich is 41 cm tall, 17 cm wide and 11 cm thick. It is locked on the bike (there is a key toopen this lock), and can be unlocked and carried into the house for charging. Its weight is13 kg. It is convenient to carry and has a convenient handle for carrying it. The battery canbe unlocked & removed from the bike by lifting the rider seat.These three large wheeled models can carry 75 kg weight. Top speed is 25 km per hour, andcan run 50 km before charging is required. Battery voltage is 36 Volts, and battery life is 20,000/- km. There is a fourth large wheeledmodel with pedals named Y0-TRUST (also suitable for females) which uses TWO batterieswhich can travel 75 km on a single charge and costs Rs.21,500/-.There are TWO more models with small wheels like Scooty, named Y0-SPIN and Y0-SMART. Both these models work at 48 Volts. Y0-SPIN costs Rs.26,000/-, range per chargeis 55 km and battery life is 20,000 kms.Y0-SMART costs 29,000/-, range per charge is75kms and battery life is 25000 kms. 10
  11. 11. Projectsformba.blogspot.comY0-BYKE number plate Y0-Smart handle Charging the battery is very simple. The charger has two wires coming out of it. At the endof one wire is two-pin plug which fits into any electric wall socket in your house. At the endof the other wire is a suitable plug which fits into the socket of the Y0-BYKE. On thecharger is a small indicator light. While the battery is being charged this light is red. Whenthe charge is complete, this light turns green. When light goes green, just disconnect thecharger wires from both ends and keep the charger at home and start riding the Y0-BYKE.The day I began my testing of the Y0-Smart model of Y0-BYKE was great. I got stoppedby a Cop for driving in the cycle lane on the one way part of Law College Road on which,from Canal-Roads-Chowk up to Nal-Stop, on the right side there is a lanereserved exclusively for cyclists, and marked by a few inches high divider. Manymotorcycles were going in that lane, which is illegal. I also went on Y0-Smart. At Nal-Stoptraffic light, Policeman was catching motorcyclists for going in bicycle lane. He wasconfiscating their Licenses. I also was stopped. He asked for my License. I said I don’t haveLicense. Then he asked for P.U.C. I said I don’t have PUC. Then he asked for Regn.Certificate. I said I don’t have. He then took out his official receipt book for collectingFINE, and asked me vehicle number. I said I don’t have number. He said “Eh? How canthat be?” And walked behind the Y0-Smart and read the number, “Shree 420” (see photo).“What nonsense” he shouted, “Come to inspector”. So he took me to inspector andexplained, “This man has no License, no PUC, no Registration Certificate, and on numberplate he has written Shree 420 see, policeman pointed at my Y0-Smart. Inspector looked atmy Y0-Smart and told policeman, “Let him go”.Battery lock of model Y0-TUFF Y0-TUFF is the motor 11
  12. 12. Projectsformba.blogspot.com Policeman was shocked and asked inspector, “Why should we let him go?” Inspectorreplied, “Because he is Shree 420! This is Y0-BYKE. It does not need anything.It does not need even petrol. Then inspector turned to me and said, Sir, “can you pleaseexplain about the bike to my man and educate him while I collect FINE from themotorcyclists for doing exactly what you did. I was very happy. This is the biggestadvantage. But even bigger advantage than this is that I never have to go to petrol pump. Idon’t use petrol. Not even diesel or kerosene. Basic features of electric bike. Advantage of ELECTRIC bike Ten good reasons from A to B magazine... 12
  13. 13. Projectsformba.blogspot.com1. Hill ClimbingThat may sound obvious, but its the primary advantage. A good electric bike effectivelyflattens hills, increasing your average speed and eliminating the groan factor when agradient comes into view. Provided you supply a reasonable amount of effort, you canexpect to climb hills of 1 in 10 (10%) on an electric bike with ease, and clear a maximumgradient of 1 in 7 (14%), or much more. In hilly country, the effect is nothing short ofmiraculous.2. SafetyIt sounds unlikely, doesnt it? But the mathematics is compelling. Think of a steep and busyroad, with cars climbing at 30mph. If you previously slogged up the hill at 6mph, but cantackle the same gradient at 12mph with an electric bike, you will see 33% fewer cars, andthey will pass you at 18mph rather than 24mph. Or at least, we think thats correct.Whatever the figures, theres no doubt that an electric bike helps to keep you out of danger.The same general principle applies to road junctions - the faster your acceleration, thesooner you can get out of trouble. And with no need to rush the hills, you wont be temptedto ride downhill at breakneck speed... another useful safety feature.3. Running CostsPurchase cost is a little more than a conventional bike, mechanical wear and tear is aboutthe same, and electricity is so cheap as to be largely irrelevant, but there is an extra expensein terms of battery depreciation. Consequently, an electric bike costs more to run - typically5 - 8 pence per mile against 4.2 pence per mile for a non-assisted bike (a).However, electric bike running costs should really be compared with those of a moped, or acar, when the electric bike replaces car mileage. With cars costing 50 - 80 pence per mile, 13
  14. 14. Projectsformba.blogspot.coman electric bike can save a great deal of money.4. Personal FitnessSurely a conventional bike will keep you fitter? That, of course, depends how much - if atall - you use it. Research (b) has found that 46% of conventional bikes are used only onceor twice a week, with a further 30% being used once a fortnight or even less. By contrast, arecent survey of electric bicycle owners reveals that a third ride their bike at least once aday and 81% use the bike at least once a week (c). The figures confirm our experience thatan electric bike typically gets used at least twice as often as a conventional machine.Because riding an electric bike is a great deal more enjoyable in hilly country, into strongwinds, or when carrying heavy loads, users tend to make better use of them. The motorprovides up to half the effort, but more regular use means more exercise for the rider.5. No Sweat!Sweat may not be a serious issue when youre out for a leisure ride, but its more importantif youre cycling to work. Although some employers are rather grudgingly providingshowers and other facilities for cyclists, the great majority have no intention of doing so. Anelectric bike eliminates the problem at source. Oddly enough, you wont sweat on anelectric bike, even if you put in the same amount of effort as you do on an ordinary bike.This is because you will be going faster, and the wind chill effect is greater, keeping youcool. In hot weather, its possible to maintain a normal schedule by transferring a bit moreload to the electric motor. In colder weather - or if you feel in need of exercise - just throttleback, or turn the motor off.6. Clean & GreenElectric bikes obviously consume energy, where a conventional bikes does not (providedwe ignore the environmental cost of growing and processing food - see below). However,the amount of energy used is very small compared to a moped, motorcycle or car. Besidesfuel, the only consumables are the batteries, and these can normally be recycled when life-expired. As for energy use, electric bikes typically consume fuel at an average rate of 100 to150 watts of electrical energy, against 15,000 or so for a car (admittedly travelling faster,out of town at least). In terms of fuel consumption, an electric bike achieves about800-2,000mpg (280 - 700 km/litre) (d). No other commercially available vehicle can matchfigures of this kind.If its hard to place these numbers in your own lifestyle, think of a 100 watt electric lightbulb burning for an evening - thats enough energy to propel an electrically-assisted bike for20 to 40 miles...7. Genuinely SustainableTheres a lot of nonsense talked about sustainability in transport, but an electric bicycle canbe made genuinely sustainable. Purchase electricity from a green supplier, or generate yourown with a roof-mounted windmill or solar panel array, and the vehicles fossil fuelconsumption will be zero. Surely a conventional bike does that already? 14
  15. 15. Projectsformba.blogspot.comOnly if you grow the food you consume whilst riding it. Unfortunately, most modern foodproduction and distribution is so fuel-intensive that the consumption of a typical cyclist isnot terribly good. To see this in practise, take a look at our Climate Change pages.8. Faster TravelIn theory a car can average a high speed, but in practise speed often falls below 10mph incities. The problem is congestion - motorcycles get around this to some extent, but theyrestill confined to the road network. An electric bike can maintain a higher average speed thana bicycle but take advantage of the same network of cycle facilities, giving access to routesthat cars and motorcycles cannot reach. The result is often a faster door-to-door journeytime than any other mode. And by taking advantage of the uncongested cycle network, buteliminating hills and headwinds, electric bikes are often the most consistent mode of travel.9. High Resale ValueElectric bikes are new technology, and these are early days, but the evidence points to amuch better resale value than a conventional bike. True, a typical electric bike costs moreto buy, at £400-£1,000, but it seems youll get most of that back if you sell the machine on.10. Motorized, but no Red Tape!You know how it is... MOT due, log book missing, insurance costs rising year on year.Electric bikes are treated just like ordinary bicycles for legislative purposes, so theresabsolutely no registration or legislation to worry about. You are of course free to insure themachine if you wish, but theres no compulsion to do anything but enjoy yourself! 15
  16. 16. Projectsformba.blogspot.com ELECTROTHERM(INDIA)LIMITED FINANCIAL HIGHLIGHTSDETAILS 2006-07 2005-06 2004-05SALES (Rs. LACS.) 73088.65 34472.1 18376.84COMPOUNDED ANNUAL GROWTH 89% 89% 89%RATE (SALES)GROWTH IN SALES (ANNUAL) 112% 88% 221%EARNING BEFORE INTEREST & TAX 9635.35 3839.46 1629.42(EBIT) (Rs. IN Lacs)GROWTH IN EBIT (ANNUAL) 151% 136% 852%PROFIT AFTER TAX - (Before 5448.35 2627.78 1350.14Deferred Tax) (Rs. IN LACS)GROWTH IN PROFIT AFTER TAX 107% 95% 1692%(ANNUAL)CAPITAL EMPLOYED (Rs. IN LACS.) 61824.08 28543.52 12428.97NET WOTH (Rs. IN LACS.) (Incl.: 24437.19 7300.25 3527.45Deferred Tax)OPERATING PROFIT/ NET SALES 7.45% 7.62% 7.35%GROSS RETURN ON CAPITAL 15.59% 13.45% 13.11%EMPLOYED (ROCE)DEBIT/ EQUITY RATIO 1.35 2.16 2.06CURRENT RATIO 1.77 1.29 1.76EARNING PER SHARE (Rs.) 82.86 35.54 28.33DIVIDEND RATE 20% 20% 15%BOOK VALUE PER SHARE (Rs.) 254.38 127.98 66.54 16
  17. 17. Projectsformba.blogspot.comComparison of Fiscal 2007 with Fiscal 2006 and Fiscal 2005 17
  18. 18. Projectsformba.blogspot.comIncome ComparisonSN Particulars 2006-07 Rs. Lacs 2005-06 Rs. Lacs 2004-05 Rs. Lacs A INCOME 1 Furnace & Engineering 16,561.15 17,585.38 183,76.84 2 Special Steel Division 49,633.61 16,998.00 - 3 Electric Vehicles 6,893.90 188.72 - Sub Total 73,088.66 344,72.10 183,76.84 4 Other Income 318.66 1,83.60 2,21.62 5 Increase in Stock 2,553.76 9,73.59 11,14.79 Total Income 75,961.07 356,29.29 197,13.25The income for Mar 05 increased from Rs.183.77 crores to Rs. 344.72 crores in Mar 06, ajump of 88%. In the year Mar 07, the income further increased to Rs. 730.89 crores, a jumpof 112%. The jump was on account of increased sales of special steel division andlaunching of Electric vehicles.Export sales The break of domestic and export sales for the last three years are given below: 2006-07 2005-06 2004-05Particulars Rs. Lacs Rs. Lacs Rs. LacsDomestic Sales 66,175.34 30,361.07 14,990.08Exports 5,151.38 4,111.03 3,386.76Export Sales 1,761.93 0.00 0.00Deemed Export Sales 6,913.31 4,111.03 3,386.76Total Exports 73,088.65 34,472.10 18,376.84Total 18
  19. 19. Projectsformba.blogspot.com The exports are steadily increasing. The exports could have been muchhigher, but several orders which are under execution will actually be completed in thecurrent financial year (2007-08) and the export figures will be reflected in the current year. 19
  20. 20. Projectsformba.blogspot.comStock PerformancePerformance of share price of ELECTROTHERM in comparison to BSE Sensex for the year2006 – 2007 is as under: 20
  21. 21. Projectsformba.blogspot.comManufactures of electric bike and their Products? 21
  22. 22. Projectsformba.blogspot.comElectric Scooter Products Model: Hero Extra Manufacturer: HeroElectric, Ultra Motors Model: Hero Maxi Manufacturer: HeroElectric, Ultra Motors Model: YO Spin Manufacturer: Electrotherm Price: 20,749 Model: Petra Envo Manufacturer: Petra Model: EKO COSMIC - I Manufacturer: Eko Vehicles 22
  23. 23. Projectsformba.blogspot.com 23
  24. 24. Projectsformba.blogspot.com 3.1 ANALYSIS AND INTERPRETATION OF DATA Analysis is an attempt to organize and summaries data in order to increase result,usefulness in such a manner that enables to relate critical points with the objectives ofstudy. The data after collection has to be processed an analyzed in accordance with theout line laid down for the purpose at the time of developing the research plan. Technicallyspeaking, analyzing implies editing, coding, classification and tabulation of collected dataso that they are amenable to analysis. The terms analysis refers to the computation ofcertain measures along with searching for pattern of relationship that exists among datagroups. Interpretation refers to task of drawing inferences from the collected facts after ananalytical and/or experimental study. In fact, it is a search for broader meaning ofresearch finding the task of interpretation has to measure aspects that is (i) the effort toestablish continuity in research though linking the results of a given steady with those ofanother and (ii) the establishment of some explanatory concepts. Interpretation is concerned with relationships within the collected data, partiallyover lapping analysis. Interpretation also extends beyond the data of the study to includethe result of other research, theory, and hypotheses. Thus, interpretation is the devicethough which factors that seem to explain what has been observed by researcher in thecourse of study can be better understood and it also provides a theoretical conception,which can serve as a guide for further researches. Interpretation is essential for the simple reason that the usefulness and utility ofresearch finding lie in proper interpretation. Interpretation leads to the establishment ofexplanatory concepts that can serve as a guide for further research studies; it opens newavenues of intellectual adventure and stimulates the quest for more knowledge. 24
  25. 25. Projectsformba.blogspot.com Age Profile Age-group Respondents Percentage (%) Less than 25 years 24 80% 25 – 30 years 6 20% 30 – 35 years 0 0 35 – 40 years 0 0 40 years and above 0 0 Total 30 100% Age Profile 24 Less than 25 years 25 20 25 – 30 years 15 10 30 – 35 years 6 5 0 0 0 35 – 40 years 0 1 40 years and respondent aboveInterpretation – From the above table it is found that majority of respondents (80%)are under the age group of less than 25 years. 25
  26. 26. Projectsformba.blogspot.comGender Gender Respondents Percentage (%) Male 8 26.67% Female 22 73.33% Total 30 100% gender 27% Male Female 73% 26
  27. 27. Projectsformba.blogspot.comInterpretation – From the above table it is found that majority of respondents (73.33%) arefemale. Occupation Occupation Respondents Percentage (%) Govt. employee 3 10% Private employed 8 26.66% Self-employed 2 6.66% Other 17 56.66% Total 30 100% 27
  28. 28. Projectsformba.blogspot.com occupation 20 17 15 Govt. employee 10 8 Private employed 5 3 2 Self-employed 0 1 Other respondentInterpretation – It is found from the above table that majority of the respondents (56.66%)are others (such as student). Income Profile Income (monthly) Respondents Percentage (%) Below Rs.10,000 10 43.33% Rs.10,001 – Rs.20,000 14 40% Rs.20,001 – Rs.30,000 5 13.33% Rs.31,000 – above 1 3.33% Total 30 100% 28
  29. 29. Projectsformba.blogspot.com Income profile 15 14 Below Rs.10,000 10 10 Rs.10,001 – 5 Rs.20,000 5 1 Rs.20,001 – 0 Rs.30,000 1 Rs.31,000 – above respondentInterpretation – It is found that majority of the respondents (43.33%) falls under theincome group of below-Rs.10,000 . Size of Family Size of Family Respondents Percentage (%) 29
  30. 30. Projectsformba.blogspot.com Below-4 10 33.33% 5-8 20 66.67% 9-12 0 0% 12-above 0 0% total 30 100% Size of family 20 20 15 10 Below-4 10 5-8. 5 0 0 9-12. 0 1 12-above respondentInterpretation – It is found from the above table that majority of the respondents (66.67%)belongs to 5-8 family size. 30
  31. 31. Projectsformba.blogspot.com How many member eligible to ride two wheeler of Family Member Respondents Percentage (%) Below-2 10 33.33% 3-5 19 63.33% 5-7 1 3.33% 7-above 0 0 Total 30 100% family member who is eligeble to ride bike 19 20 10 Below-2 10 1 3-5. 0 0 5-7. 1 7-above respondentInterpretation – It is found from the above table that majority of the respondents (63.33%) belongs to 3-5 family member are eligible to ride two wheeler bike. 31
  32. 32. Projectsformba.blogspot.com Important feature would you look for while purchasing a two wheeler Features Respondents Percentage (%) Appearance and weight 2 6.66% Speed and handling 0 0% Cost and Mileage 25 83.33% Others 3 10% total 30 100% 25 25 Appearance and 20 weight 15 Speed and handling 10 5 2 3 Cost and Mileage 0 0 1 Others respondentInterpretation – It is found from the above table that majority of the respondents (83.33%) are consider cost and mileage. 32
  33. 33. Projectsformba.blogspot.com Price Range of two-wheeler Bike Price range Respondents Percentage (%) 20000-30000 5 16.66% 30001-40000 14 46.66% 40001-50000 10 33.33% 50001-above 1 3.33 total 30 100% Price range would you prefer while purchasing a to wheeler 14 14 12 10 10 20000-30000 8 5 30001-40000 6 40001-50000 4 50001-above 1 2 0 1 RespondentInterpretation – It is found from the above table that majority of the respondents (46.66%) prefer 30001-40000 price range while purchasing a two wheeler 33
  34. 34. Projectsformba.blogspot.com Aware about Electric bike Aware Respondents Percentage (%) Yes 29 96.66% No 1 3.33% Total 30 100% Percentage of awarness of electric bike No 3% Yes No Yes 97% Interpretation - It is found from the above table that majority of respondents (97%) in Raipur city are aware of Electric Bikes 34
  35. 35. Projectsformba.blogspot.com Sources of Information about electric-bike Sources Respondents Percentage (%) Newspapers 5 16.66% TV commercials 12 40% Relatives /Friends 12 40% Any Others 1 3.33% Total 30 100% Sources of information about E-bike Newspapers 12 12 12 10 TV commercials 8 5 6 4 Relatives /Friends 1 2 0 1 Any Others Respondent 35
  36. 36. Projectsformba.blogspot.com Interpretation - From the above table it is found that majority of respondents (40%)consider TV commercials and Relatives/Friends is a main source of information. Advertising influence your buying Decision Buyer decision Respondents Percentage (%) Strongly agree 3 10% agree 17 56.66% undecided 9 30% disagree 1 3.33% Strongly disagree 0 0% Total 30 100% 36
  37. 37. Projectsformba.blogspot.com Chart of buyer who is influences with ad Strongly agree 17 18 agree 16 14 12 9 10 undecided 8 6 3 4 1 disagree 2 0 0 1 Strongly Respondent disagreeInterpretation - It is found from the above table that majority of respondents (56.66%) areagree to influenced by the while seeing advertising . Seen the ad of e-bike Seen Respondents Percentage (%) Yes 24 80.00% No 06 20.00% Total 30 100% 37
  38. 38. Projectsformba.blogspot.com Percentage of Person who is seen the ad of E-bike 20% Yes No 80%Interpretation - From the above table it is found that majority of respondents (80%) inRaipur city are aware that electric bike by seen the ad of e_bike Basic features of Electric-bike, you are aware of features Respondents Percentage (%) Low weight 5 16.66% 38
  39. 39. Projectsformba.blogspot.com Low running cost 19 63.33% Registration not required 1 3.33% Others 5 16.66% Total 30 100% Awarness of basic feature of E-bike 19 20 Low weight 15 Low running cost 10 5 5 5 1 Registration not required 0 1 Others RespondentInterpretation - It is found from the above table that majority of respondents (63.33%) areaware the low running cost of electric bike. How would you rate of the electric bike in comparison to conventional bike 39
  40. 40. Projectsformba.blogspot.com Rate Respondents Percentage (%) 0 0 0% 10 2 6.66% 20 2 6.66% 30 1 3.33% 40 6 20% 50 4 13.33% 60 6 20% 70 7 23.33% 80 2 6.66% 90 0 0% 100 0 0% Total 30 100% Rate of E-bike comparison to conventional bike 120 100 0, 100 0, 90 80 2, 80 7, 70 60 6, 60 4, 50 40 6, 40 1, 30 20 2, 20 2, 10 0 0, 0 -1 0 1 2 3 4 5 6 7 8 RespondentInterpretation - From the above table it is found that majority of respondents (23.33%) rate70 of electric bike in comparison to conventional bike.-. 40
  41. 41. Projectsformba.blogspot.comFactors are responsible for lower market share of E-bike compared to conventional bike Appearance Appearance Respondents Percentage (%) +5 0 0% +4 0 0% +3 7 23.33% +2 10 33.33% +1 8 26.67% -1 3 10% -2 2 6.67% -3 0 0% -4 0 0% -5 0 0% Total 30 100% 6 0; 5 4 0; 4 7; 3 2 10; 2 8; 1 Appearance 0 -2 0 2 3; -1 4 6 8 10 12 -2 2; -2 0; -3 -4 0; -4 0; -5 -6 respondent 41
  42. 42. Projectsformba.blogspot.com Speed Speed Respondents Percentage (%) +5 1 3.33% +4 0 0% +3 3 10% +2 9 30% +1 11 36.67% -1 0 0% -2 3 10% -3 2 6.67% -4 0 0% -5 1 3.33% Total 30 100% 42
  43. 43. Projectsformba.blogspot.com Speed 5 6 4 1; 5 4 0; 4 3; 3 2 9; 2 11; 1 Speed 0 -2 0 0; -1 2 4 6 8 10 12 -2 3; -2 2; -3 -4 0; -4 1; -5 -6 Respondent Battery Backup Battery backup Respondents Percentage (%) +5 0 0% +4 1 3.33% +3 4 13.33% +2 6 20% +1 9 30% -1 4 13.33% -2 2 6.67% -3 2 6.67% -4 0 0% -5 2 6.67% Total 30 100% 43
  44. 44. Projectsformba.blogspot.com 6 0, 5 4 1, 4 4, 3 2 6, 2 Battery Backup 9, 1 0 0 2 4 4, -1 6 8 10 -2 2, -2 2, -3 -4 0, -4 2, -5 -6 Respondent FACTORS Respo ndents PERCENTAGE% POSITIVE NEGATIVE +VE -VE Appearance 25 5 83.33% 16.67% Speed 24 6 80% 20% Battery Backup 20 10 66.67% 34.33% Total 69 21 76.67% 23.33% 44
  45. 45. Projectsformba.blogspot.com FACTORS RESPONSIBLE FOR LOWER MARKET SHARE OF E- BIKE 30 5 6 10 25 NEGATIVE 20 15 25 24 20 10 POSITIVE 5 0 Appearance Speed Battery BackupInterpretation - According to respondent (34.33%) Battery Backup is one of the factor forlower market share of E_Bike becouse which is got 10 higest Negative response ratherthan others factors. HYPOTHESIS TESTINGDEFINITION OF HYPOTHESISHypothesis may be define as a proportion or a set of proportion set forth as anexplanation for the occurrence of some specified group of phenomena eitherasserted merely as a provisional conjecture to guide some investigation oraccepted as highly probable in the light of establish facts.Hypothesis also define as a principle instrument in research and is predictablestatement, capable of being tested by scientific method, that relate an independentvariable to some variable 45
  46. 46. Projectsformba.blogspot.comSome characteristics of hypothesis 1. Hypothesis should be clear and precise. 2. It should be capable of being tested . 3. It should state relationship between variables. 4. It should be stated as far as possible in the most simple terms so that. the same as easily understandably by all the concerned. 5. It should be limited in scope and must be specific.TEST OF HYPOTHESISBasic concept in the context hypothesis : 1. Null hypothesis 2. Alternative hypothesisNull hypothesis (Ho):- consumer’s are not affected by advertising promotionalstrategy.Alternative hypothesis (Ha):- consumer are affected by advertising promotionalstrategy.Level of significance = 5%TEST ADOPTED:t-test was adopted.t-test: t-test is based on t-distribution and is considered an appropriate test forjudging the significance of a sample mean or for judging the significance ofdifference between the means of two samples in case of small sample(s) whenpopulation variance is not known (in which case we use variance of the sample asan estimate of the population variance 46
  47. 47. Projectsformba.blogspot.comTest of hypothesis:-i) Ho : µ = 30 Ha : µ ≠ 30 Factor not influence the consumer Factor influence the consumer Consumer perception toward Consumer perception toward Electric Bike Electric BikeAs the sample size is 30(since n=9) and the population standard deviation is notknown we shall use T-test assuming normal population and shall work out thestatistic T under Xi -µ t= S.D./ √nii) To Find X and S.D. we make the following:s.no. Xi ( Xi – X ) (Xi – X )2 1 25 6.12 37.45 2 14 -4.88 23.81 3 29 10.12 102.41 4 12 -6.88 47.33 5 17 -1.88 3.53 6 24 5.12 26.21 7 19 0.12 0.01 8 7 -11.88 141.13 9 23 4.12 16.97 170 398.85X = ∑ (Xi )/nX = 170/9=18.88(Approx) Standard Deviation = √∑( Xi - X)2/n-1 Degree of freedom = (n-1 ) = 9-1 47
  48. 48. Projectsformba.blogspot.com = 8 = √398.85/9-1 = √398.85/8 = √49.85 = 7.28 Xi -µ t = S.D./ √n µ = 30 18.88-30 T = 7.28./ √9 = 11.12/2.42 = 4.59.The critical region for an alpha of .05 48
  49. 49. Projectsformba.blogspot.comThe value of t at 5% level of significance with 8 degree of freedom of two –tailedtest is 2.30As , the critical value of t is more than the calculated value . Therefore , Nullhypothesis is rejected and alternative hypothesis is accepted .Null Hypothesis- Ho = factor not influence the consumer perception toward Electric Bike.Alternative Hypothesis- Ha ≠ Factor influence the consumer perception toward Electric Bike. 49
  50. 50. Projectsformba.blogspot.comLIMITATIONS: Any research or study always has some limitations under which this has tobe undertaken. This one too was not an exception. These limitations are poised by theenvironment … some external and some inherent. This study has been conducted withutmost consideration to the adequacy of data and quality of information, though as mentionearlier the reliance on the sources can not be minimized to zero in context of precision.The limitation can be enlisted as hereunder:- 1. The perception level of the respondents. 2. Availability of documents as sources of secondary information. 3. Reliability of information collected from various public information sources such as magazines and website. 4. Respondents are not willing to fill the questionnaire. 5. Sometimes the respondents are not available at their place. 6. Very often the respondent do not express their true feelings, in such case their habit, preference, practice, cannot be assessed correctly. 7. Some of the respondents refuse to give the important information best known to them.However in spite of these limitations all efforts have been put to make the report correct, genuine, and fulfilling the objectives of the reports. 50
  51. 51. Projectsformba.blogspot.comFINDINGS:• Majority of respondents i.e., 96.66% are aware of Electric Bike in Raipur city.• Most of respondents i.e., 56.66% are agree to advertisements influence their buying decision• Most of the respondents i.e., 83.33% are consider the cost and mileage while purchasing a new bike ,so there are ample potential to electric bike in two wheeler sectors.• Battery Backup is one of the factor which is affected the sales of electric bike 51
  52. 52. Projectsformba.blogspot.comSUGGESTION AND RECOMMENDATION. On the basis of this study, the following suggestions have been made to make thehelp in sales of electric bike more effective: -  There is need to bring more awareness of various others feature of electric bike brings to a consumer mind by providing them vouchers and literatures in different regional languages.  There should be free, fair, justified and honest competition amongst the various electric bike companies.  Manufacturer/dealer should be given timely information of the governments changed policies regarding two wheeler sector. 52
  53. 53. Projectsformba.blogspot.com CONCLUSION • This research identified and evaluated the consumer perception toward various factor about electric bike. The results of this research show that there is a combination of positive and negative effect of that factor on consumer perception. Here most of the respondents are consider the cost and the mileage while purchasing a new bike , so there are ample potential to electric bike in two wheeler sectors. But their battery is one of the factor which is effected the sales of electric bike because its performance is not good. 53
  54. 54. Projectsformba.blogspot.comBIBLIOGRAPHYBook Reference1. Kotler philip, “Marketing Management” New Delhi, Prentice hall of India, 20032. Kothari C.R, “ Research Methodology” New Delhi, vishwa Prakash, 20033. Robbins S. P. “Organizational Behavior New Delhi, Pearson Education, 2004, Tenth Edition, Page no. – 123 – 124. 54
  55. 55. Projectsformba.blogspot.com4. “Business Research Methods” ICFAI books.Web Reference 1. www.EVfuture.com 2. www.induselectrans.com QuestionnaireDear Sir/madam, I am a MBA Student of Rungta College of engineering andTechnology. As a part of academic curriculum I am conducting a research onthe topic “A study of various factors which influence the consumer perceptiontowards electric bike with the Special reference of Raipur region.” I need your kind help and support to complete this research. The successof this research will depend on your true and clear response. So kindly provideme your opinion to fill these questionnaires. I hereby declare that this information is kept confidential and will not bemisused. Bhupendra Kumar Verma MBA-II(sem)1. Name :- ------------------------------------------------------2. Age :- -------------------------------------------------------------3. Gender:- 55
  56. 56. Projectsformba.blogspot.com a) Male b) Female4. Occupation:- Put a tick( ) mark against the right option. a) Govt. Employee b) Private Employee c) Self employed d) Others5. Income per month – Put a tick ( ) mark against the right option. a) Below 10,000 b) 10,001-20,000 C) 20,001-30,000 d) 30,001 and above6. Size of family-Put a tick ( ) mark against the right option. a) Below -4 b) 5-8 c) 9-12 d)12 and above7. Members in family who are eligible to ride two wheelers. a) below-2 b) 3-5 c) 5-7 d) 7- above8. What important Features would you look for while purchasing a two –wheeler? a)Appearance and weight b)Speed and handling c)Cost and mileage d)Others9. Which price range would you prefer while purchasing a two Wheeler? a) 20,000-30,000 b) 30,001-40,000 c) 40,001-50,000 d) 50,001 and above 56
  57. 57. Projectsformba.blogspot.com10. Are you aware about Electric bikes? a)Yes b) No11. How did you come to know about e-bike? a)news paper b)TV commercials c) Relative/Friends d) Any others12.Do advertisements influence your buying decision:-StronglyAgree Agree Undecided Disagree Strongly Disagree13. Have you seen the ad of E-bike? a) Yes b) No14. What are the basic features of e-bike, you are aware of:-a) Low weight b) Low running costc) Registration not required d) Others15. How would you rate the E-bike in comparison to conventional Bike? Best ------------------------------------------------------------worst 90 80 70 60 50 40 30 20 10 0 100 57
  58. 58. Projectsformba.blogspot.com16. Which factor do you think responsible for lower market share of E-bike as compared to conventional bike?+5 +5 +5+4 +4 +4+3 +3 +3+2 +2 +2+1 +1 +1Appearance Speed Battery Backup-1 -1 -1-2 -2 -2-3 -3 -3-4 -4 -4-5 -5 -517. Please give your valuable suggestion to help increase the salesof E-bike?-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Thanks for your co-operation!!! 58

×