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التسويق السياسى

التسويق السياسى

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التسويق السياسى

  1. 1. Political Marketing
  2. 2. 2
  3. 3. 3----
  4. 4. 4
  5. 5. 5
  6. 6. 6Newman1(David, Quintrie)2(Smith)31Newman, Bruce (ed.), 1999, Handbook of Political Marketing, SAGE Publications,London.2David,D.Quintric,J-H et Schrodeder Le Marketing politique,Editions Queidat pras,19833Smith, Tom W. (1982). House Effects and the Reproducibility of SurveyMeasurements: A Comparison of the 1980 GSS and the 1980 AmericanNational Election Study. Public Opinion Quarterly, 46, 54-68.
  7. 7. 71ABC1
  8. 8. 8D
  9. 9. 911
  10. 10. 10-------
  11. 11. 11-
  12. 12. 12
  13. 13. 13-–––
  14. 14. 14-a
  15. 15. 15b11Steinberg, Arnold (1976). The Political Campaign Handbook. Lexington, MA: Heath.
  16. 16. 16C
  17. 17. 17d1–1Salmore, B and Salmore, S 1989, Candidates, Parties and Campaigns: ElectoralPolitics in America, MacMillan Press, New York.
  18. 18. 1811Wray, H. J. (1999). Money and politics. In B. I. Newman (Ed.). Handbook ofpolitical marketing. 741-758. Thousand Oaks, CA: Sage.
  19. 19. 19-
  20. 20. 2011West, Darrell M. 2001. Air Wars: Television Advertising in Election Campaigns,1952-2000. Washington DC: CQ Press.
  21. 21. 21
  22. 22. 22
  23. 23. 23-
  24. 24. 24-
  25. 25. 25--11Election Commission. 2001. Party Political Broadcasting Review 2001-2: DiscussionPaper. London: The Election Commission.
  26. 26. 26a
  27. 27. 27b-
  28. 28. 28a
  29. 29. 2912(b1Lau, Richard R. and Gerald Pomper. 2002. ‘Effectiveness of negative campaigning inUS senate elections.’ American Journal of Political Science, 46 (1): 47-662Blumler, Jay G. and Denis McQuail. 1968. Television in Politics: Its Uses andInfluence. London: Faber & Faber.
  30. 30. 30-
  31. 31. 31-
  32. 32. 32.attack advertising.comparative advertising.negative advertising11Kendall, Kathleen E. (2000) Communication in the Presidential Primaries:Candidats and the Media, 1912-2000. (Westport, Connecticut: Praeger Publishers)
  33. 33. 3312341Emery, Michael, and Edwin Emery and Nancy L. Roberts. (2000) The Press andAmerica: An Interpretive History of the Mass Media. Ninth Edition. (Boston:Allyn and Bacon).2Scammell, Margaret. 1995. Designer Politics: How Elections are Won. London:Macmillan.3Seymour-Ure, Colin. 1996. The British Press and Broadcasting Since 1945. Oxford:Blackwell.4Thurber, James. (Ed). 2000. Crowded Airwaves: Campaign Advertising in Elections.Washington DC: Brookings Institute.
  34. 34. 34memory recall{sham fraser shame}_____________ George bush . com1-1MORI (2001) Attitudes to Voting and the Political Process (Phase 1, May 2001 andPhase 2, June 2001). London: Electoral Commission.
  35. 35. 35
  36. 36. 36
  37. 37. 372ab
  38. 38. 38
  39. 39. 39
  40. 40. 40iii
  41. 41. 41iii
  42. 42. 42David Quintricet Schroder 1983-
  43. 43. 43-
  44. 44. 44
  45. 45. 45
  46. 46. 46
  47. 47. 47
  48. 48. 481Ronald Regan---21Worcester, R.M. and Mortimore, R. (2001), Explaining Labour’s Second Landslide,London: Politicos.2Ries, A. and Trout, J. (2001), Positioning the Battle for your Mind, London: McGraw-Hill.Walsh, K. (1994), “The Marketing of Public Sector Services”, Journal of MarketingManagement, Vol. 28, No. 3, pp.63-71.
  49. 49. 49Ronald Regan-Jim Baker-.(mike Deaver-Dick Darman-Margaret Tutwiler)
  50. 50. 50It is morning in America again "Bush(DukakisLee AtwaterRoger Ailes-Read my lips-a kinder, gentler nationAiles
  51. 51. 51(AilesDukakis1Bill Clinton1Norris, Pippa and David Sanders. 2003. Message or Medium? Campaign LearningDuring the 2001 British General Election. Political Communication. 20: 233-262.
  52. 52. 52changeIt is The Economy Stupid
  53. 53. 53ClintonDick MorrisDole
  54. 54. 54BushGore
  55. 55. 55----1---1Wray, H. J. (1999). Money and politics. In B. I. Newman (Ed.). Handbook ofpolitical marketing. 741-758. Thousand Oaks, CA: Sage.
  56. 56. 56--3-Newman, Bruce (ed.), 1999, Handbook of PoliticalMarketing, SAGE Publications, London4 - -David,D.Quintric,J-H et Schrodeder Le Marketingpolitique,Editions Queidat pras, 1983.5- Smith, Tom W. (1982). House Effects and theReproducibility of Survey Measurements: A Comparison ofthe 1980 GSS and the 1980 American National ElectionStudy. Public Opinion Quarterly, 46, 54-68.6- Steinberg, Arnold (1976). The Political CampaignHandbook. Lexington, MA: Heath.7-Salmore, B and Salmore, S 1989, Candidates, Partiesand Campaigns: Electoral Politics in America, MacMillanPress, New York.8- Wray, H. J. (1999). Money and politics. In B. I. Newman(Ed.). Handbook of political marketing. 741-758. ThousandOaks, CA: Sage.
  57. 57. 579-West, Darrell M. 2001. Air Wars: Television Advertisingin Election Campaigns, 1952-2000. Washington DC: CQPress10-Election Commission. 2001. Party PoliticalBroadcasting Review 2001-2: Discussion Paper. London:The Election Commission11-Lau, Richard R. and Gerald Pomper. 2002.„Effectiveness of negative campaigning inUS senate elections.‟ American Journal of PoliticalScience, 46 (1): 47-66.12-Blumler, Jay G. and Denis McQuail. 1968. Television inPolitics: Its Uses and Influence. London: Faber & Faber.13-Kendall, Kathleen E. (2000) Communication in thePresidential Primaries: Candidates and the Media, 1912-2000. (Westport, Connecticut: Praeger Publishers).14-Emery, Michael, and Edwin Emery and Nancy L.Roberts. (2000) The Press and America: An InterpretiveHistory of the Mass Media. Ninth Edition. (Boston:Allyn and Bacon).15-Scammell, Margaret. 1995. Designer Politics: HowElections are Won. London:.16-Seymour-Ure, Colin. 1996. The British Press andBroadcasting Since 1945. Oxford:Blackwell.17-Thurber, James. (Ed). 2000. Crowded Airwaves:Campaign Advertising in Elections.Washington DC: Brookings Institute.18-MORI (2001) Attitudes to Voting and the PoliticalProcess (Phase 1, May 2001 and
  58. 58. 58Phase 2, June 2001). London: Electoral Commission.19-Worcester, R.M. and Mortimore, R. (2001), ExplainingLabour’s Second Landslide, London: Politicos20-Ries, A. and Trout, J. (2001), Positioning theBattle for your Mind, London: McGraw-Hill..21- Walsh, K. (1994), “The Marketing of Public SectorServices”, Journal of Marketing Management, Vol. 28, No.3, pp.63-7122- Norris, Pippa and David Sanders. 2003. Message orMedium? Campaign LearningDuring the 2001 British General Election. PoliticalCommunication. 20: 233-262.23-Wray, H. J. (1999). Money and politics. In B. I.Newman (Ed.). Handbook of political marketing. 741-758. Thousand Oaks, CA: Sage.

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