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Why Aren’t We Excited About Earth Day Anymore?
Three organizers from the first event in 1970 remind us that we
still have a lot of work to do.
By Devi Lockwood
NYTimes, April 21, 2020
In the 1960s, environmental destruction was upfront and
personal. It was in your face. Los Angeles was shrouded
in smog. The Cuyahoga River in Cleveland caught fire. Three
million gallons of oil spilled off the coast of Santa Barbara,
Calif. New York City dumped raw sewage into the Hudson
River. Bald eagles were teetering near extinction in the lower
48 states because of the ravages of DDT. Leaded
gasoline poisoned children.
“A lot of people were getting angry about dirty water, dirty air
and litter,” said Barbara Reid Alexander, Midwest coordinator
for the first Earth Day, in 1970. “People were excited to talk
about it.”
Part of the spark that ignited Earth Day came from Gaylord
Nelson, a senator from Wisconsin, who proposed campus teach-
inson the environment, modeled after gatherings on college
campuses where students and professors met to talk about the
Vietnam War. Organizers chose April 22 because it would be
before college students were cramming for final exams but after
the snow melted.
On April 22, 1970, Mayor John Lindsay of New York shut down
45 blocks of Fifth Avenue in Manhattan. Across the country, 20
million people took to the streets. The National Education
Association estimated that 10 million public school children
participated in teach-in programs where they learned about the
costs of environmental inaction.
“It was one of those transformational events,” said Denis Hayes,
the national coordinator. “In 1969, people really didn’t talk
about ‘the environment.’ By the middle of 1970, many
Americans characterized themselves as environmentalists.”
The turnout catapulted environmental issues onto the political
agenda. Democrats and Republicans took interest. Legislation
followed: the Clean Air Act, Clean Water Act, Endangered
Species Act, Marine Mammal Protection Act, Toxic Substances
Control Act, Resource Recovery and Conservation Act, National
Forest Protection Act, the designation of Superfund sites and
the establishment of the Environmental Protection Agency.
“For the next decade, environmental legislation was almost
unstoppable,” Mr. Hayes said.
Today the story is different. Fifty years ago, the effects of
burning fossil fuels on the atmosphere was only beginning to be
understood. Now it is the looming threat to the planet as the
earth steadily warms. And only now are people seeing, on a
large scale, the consequences: record-breaking heat, floods,
intensifying storms, landscape fires in California and Australia,
the disappearance of Arctic ice, shrinking glaciers, dying coral
reefs. But it has been a slow build to creating a movement with
the power and public support that emerged from the first Earth
Day.
At Independence Mall in Philadelphia, thousands gathered on
Earth Day in 1970.Credit...Associated Press
What would it take for environmental fervor to reach the level
of passions lit by Earth Day 1970?
“Back in those days, the Democratic Party had a liberal wing
and a very conservative wing, and so did the Republican Party,”
Mr. Hayes said. “You were able to put together legislation and
get enough support from the progressive wings of both parties
to have it be bipartisan. Today that is not true.”
In addition the issues — bottom trawling, ocean acidification,
floating plastic gyres and, of course, greenhouse gas emissions
— are international in scope.
“It doesn’t make any difference who burns a ton of coal,” Mr.
Hayes said. “The atmospheric impact is the same.” And while
the U.N. can pass resolutions, it has no enforcement
mechanisms.
Arturo Sandoval, known for his work in the Chicano civil rights
movement at the University of New Mexico, was the Western
regional coordinator for the first Earth Day. He thinks the lack
of diversity in the mainstream environmental leadership
hampers its ability to create a broader coalition.
“If for the last 50 years you’ve only had white, middle-class,
mostly male leadership, it’s very difficult to move beyond that,”
Mr. Sandoval said.
“The environmental movement was a victim, in a way, of its
own early success,” he added. “They thought they had a model
that would last, and they didn’t bother to reach out beyond what
is a middle-class, white constituency, and that is not enough
people to fight off the kind of attacks that are happening now.”
Ms. Alexander is concerned at how economic inequality has
limited the climate movement.
“The current situation has resulted in a concentration of wealth
at the very highest level and a deterioration in the middle
class,” she said. Many people, she added, “feel they have been
left behind and that climate change is just a rich person’s
fancy.”
“The environmental movement is so pressed on their notion of
carbon taxes and higher prices to pay for their subsidies — it’s
like they are part of the elite,” Ms. Alexander said
“We are not going to get a consensus from rural, working-class
Americans by screaming about the death of the planet,” she
added. Instead, she suggested, the conversation needs to shift to
consider “what real people need to afford electricity.”
“We did all the easy stuff,” Ms. Alexander said. “We’re now
down to some more difficult steps.”
284
OPINION: Writing for the Public
Mike Rose
or the past twenty years or so, I have been fortunate to write for
a fairly broad
audience. While I was teaching, or running an educational
program, or do-
ing research, I was also composing opinion pieces or
commentaries about
the work I was doing. This process of writing with part of my
attention on
the classroom or research site and part of it on the public sphere
forced me-would
force anyone-out of familiar rhetorical territory. As a result,
I've been thinking a
lot about both the challenge and the importance of academics
and other specialists
communicating with the general public-and I certainly have
been thinking about
how hard it is to do this. Our languages of specialization can be
so opaque, and mass
media are becoming all the more sound-bite and entertainment
oriented. Serious
consideration of serious issues is difficult to achieve.
Let me offer two moments from my own writing life that
represent some of the
tensions inherent in trying to write for a wider readership today.
Lives on the Boundary, a book about educational
underpreparation published in
1989, was my first attempt to write about educational issues for
the general pub-
lic. Then I began circulating early chapters to publishers in
1987, I received one
form-letter rejection after another ... at least a dozen in all.
Then I lucked out and
got an agent-though he didn't have much success either until he
got a longtime
acquaintance, an editor at the Free Press, to sit down with the
thing. My agent told
me later that the first question he typically got when he told
editors I worked at the
University of California-Los Angeles (UCLA) and did my
research on education
and literacy was some variation of, "Okay, but can he write?"
Mike Ro 5 e is a professor in the University of California-Los
Angeles Graduate School of Education and
Information Studies and author, most recently, of An Open
Language: Selected Writing on Literacy, Learn-
ing, and Opportunity and Ulby School?: Reclaiming Edllcation
for All of Us. Part of this article was presented
at the 2009 meeting of the Conference on College Composition
and Communication in San Francisco.
College English, Volume Number 3, January 2010
Copyright © 20 10 by the National Council of Teachers of
English. All rights reserved.
OPINION: vVriting for the Public 285
Media need experts in and out of the academy for their
knowledge and opinion,
but there is an odd relationship here. Those in broadcast media,
in trade publishing,
in the world of newspapers and magazines are reliant on
expertise but, as a rule, are
wary, even disdainful, of the expert's ability to communicate it.
And not without
reason. As so many of all ideological persuasions, in and out of
the academy, have
hammered home (see Patricia Nelson Limerick's "Dancing with
Professors" for a
classic treatment), we academic types can be long-winded,
reliant on jargon, and
given to tangent or an endless loop of qualification and nit-
picking. Caught in the
linguistic bubble of our specializations, we are often impervious
to our inability to
connect with a more general audience oflisteners and readers.
VVhen all those editors
knew ofme came from a brief professional biography, they had
reason to be cautious.
This leads me to my second vignette, which offers another piece
of the story.
Nottoo long ago, I sent a commentary on the No Child Left
Behind Act (NCLB)
to a magazine of social and political commentary, in which I
had published before. So
much had been written about NCLB that either dealt with it
strictly on the political
and policy level, or energetically championed or damned it, that
I wanted to try a
piece that, though critical, would consider the legislation from
multiple perspectives
and also explain in plain language the problems with some of its
core mechanisms,
like the standardized test.
To the editor's credit, I got a quick, personal response,
affirming the importance
of the topic. But my treatment of it was "too wonky." Could I
write something that is
"faster" as to what works, what doesn't, and why? The piece I
sent was "too cautious."
A "wonk" is someone who is taken by the details of a subject-in
this case,
educational policy-and the implication is of narrow
preoccupation, getting lost in
detail, a grind. I was trying to explain the key elements of a
piece of public policy
and reflect on its implications, but to this editor, what I was
doing came across as
tedious, boring, the domain of the policy wonk but not the
general public. We were
at an impasse.
The editor's comments highlight several characteristics of
contemporary media's
treatment of public policy and social issues, all of which have
been much discussed,
often by media people themselves.
The first has to do with the definition of news itself. The
process by which an
event gets tagged as newsworthy is influenced by a host of
variables, from novelty,
conflict, and sensationalism ("Ifit bleeds, it leads") to an
editor's tastes and beliefs. A
central issue here involves the scripts or narratives typically
used to frame a story. In
my case, the editor wanted a "what works/what doesn't"
structure, a kind of ledger
sheet that, I'll admit, would make for a quicker read. (The
equivalent, if we were
looking at the politics ofNCLB, would be a "who's
winning/who's losing" story line.)
Scripts like these contribute to what gets defined as a good
news story. Pertinent
here is a troubling finding in the Project for Excellence in
Journalism's The State of
286 College English
the News Media 2008: the agenda of the American news media
continues to narrow,
not broaden. This is true, the report adds, for new media as
well. Sadly, education
gets a tiny percent of total news coverage, and that coverage
will tend toward certain
kinds of stories rather than others.
The second issue involves the increasing influence of an
entertainment ori-
entation on news and commentary. The length of stories is
shrinking, as is their
informational content. One example of many can be found in the
average length of
a presidential candidate's television sound bite. During the 1968
election it was 42
seconds; by 2004 it had been clipped to 7.6 seconds. l
Newspapers and news maga-
zines reflect the same impulse. Sam Zell, the real estate tycoon
who owns the Chicago
Tribune and Los Angeles Times, has been slashing and burning
his papers to become,
in his words, spicier, flashier, and easier to read. 2
And all this is affected by the explosion ofnew media. As words
decrease, images
proliferate, amped up via digital technology. To be sure, images
can contribute to
powerful inquiry, depending on how they're sequenced and
integrated with spoken
or written text. But as Glynda Hull, a researcher of literacy and
new media, observes,
"Instead of examination of an issue, we tend to get
simplification. The visual substi-
tutes for narrative and analysis" (personal communication).
I've also noticed in print media, even in outlets pitched as
highbrow, a rising
value given to style that is arch or edgy. Liberal columnist Bob
Herbert gets slammed
in the liberal Washington Monthly because, though he's on the
side of the magazine's
angels, he's "boring."3 Snap and sizzle. The quick over the
deliberative. "Surprise
me," an impatient public radio producer tells me as I pitch an
idea for a Labor Day
commentary.
If academics limit themselves through their specialized
language, editors are
limited as well by their own definitions of a newsworthy story
and 'can overreact to
the mere hint of scholarship, rejecting anything that, as one
editor told me, "looks
like a study."
***
I want to suggest some ways for academics to write successfully
within this com-
municative tangle. I'll do so by describing two courses I
developed to help graduate
students write for broader audiences. These courses are housed
in the place where I
work, a graduate school of education, but, like education,
rhetoric and composition
is widely interdisciplinary and has a long reach into practice.
The reader will see
many parallels.
Education includes areas of study as diverse as history and
developmental biology
and psychology ... as well as economics, linguistics,
anthropology, political science,
sociology, statistics, and more. It is not uncommon for a student
to study several
o P I f',; I 0 f',;; Writing for the Public 287
of these disciplines, acquiring their vocabularies and modes of
argument along the
way, acquiring as well the authority of disciplinary
membership. But education is
also intimately connected to broad public concerns, and the
majority of students in
education very much want to affect educational policy and
practice. How do they
turn, and tune, their voices from the seminar room to the public
sphere? As they
try to do so, they find themselves smack in the middle of a
whole set of questions
about communication: about writing, voice, audience, and the
tension between the
language of specialization and the language of public discourse.
The school of edu-
cation becomes a rhetorical laboratory.
I hadn't been in UCLA's School of Education for very long
before these ten-
sions became a focus of my teaching. Student after student in
child development, or
language policy, or the study of higher education sat in my
office expressing a desire
to make a difference in the world, to communicate with the
public about educational
issues that mattered deeply to them. But they didn't know how
to do it, or, to be
more exact, they worried that the specialized language
oflearning theory, or critical
social thought, or organizational behavior that they had worked
so hard to acquire
both certified their authority in the academy and tongue-tied
them when it came to
writing for nonspecialists. Some also worried that these new
languages-the syntax
and vocabulary, the conventions and stance-left no room for a
personal mark, for
the deeply felt beliefs that brought them into education, for
passion.
The first course I developed helps students become more
effective scholarly
writers. And while it certainly addresses everything from
conventions of citation to
summarizing a body of research literature, it also assists
students in framing a tight
argument and questioning it, in thinking hard about audience, in
appropriating
stylistic devices and considering the grace as well as
informational content of their
sentences.
The course is structured like a workshop, and each student
begins by reading
aloud a piece of his or her writing, even if half of it is charts
and statistical tables. Be-
cause so many students in education come out of the social or
psychological sciences,
they have rarely, if ever, had the opportunity to think about
their writing as writing
and not just a vehicle to hold information. I want them to hear
their writing. I urge
them to find other scholarly and non-scholarly writers they like
and read them like
a writer, noting and analyzing what it is they do that works-and
then incorporating
those writers' techniques into their own work. At the end of the
quarter, I think that
the primary thing students acquire is a rhetorical sense of their
writing; style and
audience are more on their minds. As one student put it so well,
"The course got
me to think of my writing as strategic. Vho am I writing to?
Vhere do I want to
take them with my argument? How can I get them there?" (For a
fuller discussion
of this course, see Rose and McClafferty.)
The second course shares a good deal with the workshop on
scholarly writing,
288 College English
but is designed to help students in education write for the
general public. The goal
is to produce two pieces of writing: the newspaper op-ed piece
and the magazine
article. Students can vary these for online media, but the
purpose remains the same:
to draw on one's studies and research to write for a wide
audience a 700- to 800-
word opinion piece and a 1,SOO- to 2,SOO-word magazine
article. Students are also
required to familiarize themselves with appropriate outlets and
submit to them.
To streamline our discussion here, I'll focus on the opinion
piece, though my
students and I go through the same process and make some of
the same discoveries
in writing the magazine article.
On the first day of class, I distribute a variety of opinion
pieces-and encourage
students to subsequently bring in ones they find that catch their
fancy. Ve operate
inductively, reading the selections and looking for
characteristics and commonalities.
Students immediately notice the brevity and conciseness of the
opinion piece (versus
the longer, more elaborated writing of their disciplines). Claims
and arguments are
made quickly and without heavy citation or marshalling of other
research relevant
to the topic.
Evidence is present in the opinion piece, of course, but it will
be one or two key
statistics or examples or reports, or a telling and crisp quotation
from another expert.
The length of this essay won't allow for many examples, but let
me offer one here
that my students liked. Writing about the plight of temp
workers, labor policy analyst
Laura Jones warns, "Vhen it comes to benefits, temps better
take their vitamins and
look both ways before crossing the street: Only S% receive
employer-provided health
insurance" (BS). The question that then emerges is, how does
one select a sample
of evidence that is vibrant yet stil1 representative? Or, more
challenging, how does
one deal with conflicting evidence within constraints?
Students also notice features of the op-ed genre, particularly the
"hook," the
linking of the piece onto an event in the news. And, in some
pieces, the "turn," that
point where the writer, having summarized current policy or
perception, turns the
tables and offers another way-the way the writer prefers-to
think about the issue
at hand.
Opinion pieces are written in all kinds of styles and voices-from
polemical to
didactic to ironic-but students comment on the commonalities in
language, the ac-
cessible vocabulary, the lack of jargon (or the judicious use of
it, always defined), the
frequent use of colloquial speech-always for rhetorical effect.
Along with diction,
they note the syntax of sentences-often not as complicated as
they find in scholarly
prose-and the short paragraphs (versus paragraphs that in
scholarly writing can go
on for a page).
This attention to style leads to experimentation: incorporating
metaphor,
varying sentence length, strategically shortening paragraphs. It
also contributes to
a heightened appreciation of revision and a commitment to it.
"By the time I got
o PI1"ION: ~rriting for the Public 289
done 'with my piece," one student said, "every sentence was
changed. It does you no
good to hold onto your precious words."
One thing I love about teaching this course-or the one focused
more on schol-
arly writing-is how easily, readily big topics emerge, topics
central to the kind of
work the students envision for themselves. We might be talking
in class about the
kind of evidence to provide, and that discussion balloons to the
issue of authority,
of demonstrating expertise. Or we're down to the level of the
sentence, mixing long
sentences with short ones, or even the effective use of the
semicolon or the dash, and
suddenly we're talking about how someone wants to sound, to
come across to a reader.
This concern about how one comes across has a lot to do with
identity, a fun-
damental issue at this stage of a graduate student's development.
What kind of work
do I want to do? How can I sound at least a little bit distinctive
while appropriating
the linguistic conventions of my discipline? Whom do I want to
"write for; how nar-
rowly or broadly will I think of my audience or audiences? -
Vho am I as a scholar?
Another gratifying element of the course is the crossover effect
that always
emerges: These young scholars begin to apply the lessons
learned in this class on
popular writing to their academic prose. I encourage a kind of
bilingualism, the
continued development of facility with both scholarly writing
and writing for non-
specialists. But there is playback, as well, from the opinion
piece and magazine article
onto the writing students do for their disciplines.
They learn, for example, to present their argument quickly,
tersely, without the
scaffolds of jargon, catchphrases, and a swarm of citations. This
honing of language
can have a powerful effect on a writer's conceptualization of the
argument itself. What
exactly am I trying to say here? What is the problem I'm trying
to solve? vVhat is the
fundamental logic of my study? Writing the opinion piece, one
student observed,
"helped me think deeply about my topic. It's so easy to string a
lot of fancy words
together that look really important, but don't really have
substance to them."
I've been writing about the crossover from the opinion piece to
scholarly writ-
ing, but the crossover works in both directions. Students gain a
heightened sense
of the potential relevance of their work to issues of public
concern. This awareness
can vitalize scholarship.
The fostering of a hybrid professional identity-the life lived
both in specializa-
tion and in the public sphere-is something I think we as a
society need to nurture.
The more opinion is grounded on rich experience and deep
study, the better the
quality of our public discourse about the issues that matter to
us.
***
Even as I am helping young scholars write the newspaper
opinion piece, newspapers
themselves are in flux and being wrenched toward various
blends with new media.
290 College English
"How can you convey profundity," a public relations friend
ofmine asks me, "through
Twitter?" Though he used an extreme example with Twitter-the
microblogging
service where messages are limited to 140 characters-he was
pressing a legitimate
point. Am I preparing my students for a vanishing world? Is
even the 600- to 700-
word opinion piece becoming irrelevant?
Though my students are way savvier about new media than I
am, I try to provide
some guidance in writing for online outlets and in strategically
blending image with
text. Still, opinion pieces are published online, and many of the
abilities students
develop working on them carry over to newer genres: the
rhetorical sensibility, the
linguistic facility, the push toward conciseness.
It is hard for specialists to make their way in our complex and
evolving media
world. Lord knows, this world has handed me my fair share of
rejections. But though
difficult, it is not closed by any means, and the blogosphere
offers its own wide range
of options and entry points. One clear thing the history of
technology shows us is
that while a new technology does change things, sometimes
dramatically, it also
blends and morphs into existing technologies and social
practices.
It is important then to keep in mind that various forms of media
are not hermetic,
not sealed off from each other. Many users shift from YouTube
to a radio podcast, to
Google Scholar, to a paperback recommended by a friend ...
possibly on Facebook.
And skills learned in one form can transfer to another, and
hybrid forms can emerge.
A generative interaction. Here are a few quick examples from
my own experience.
I mentioned earlier the importance of being concise without
sacrificing your
core claim or argument. At about the same time I wrote my first
opinion piece, I
was also beginning to do radio interviews. One medium is print-
based and static,
the other oral and interactive, but each in its way pushed me to
refine the ability to
state a point quickly. Also, talk radio-especially those shows
with call-ins-really
helped me develop a richer, more concrete sense of the audience
out there, ofpossible
misunderstandings or elaborations of a claim of mine ... or
counter-arguments to
it. And this experience with real and unpredictable audiences
was certainly valuable
when I sat down to compose something for the unknown readers
of the opinion page.
Long inept with all things computeresque, I recently entered the
blogosphere,
and, probably because I didn't know better, I wrote in a
traditional mode for this
new medium. Millions of active blogs are out there, of all
imaginable content and
style, but few in the (admittedly) small sample I saw looked like
what I had in mind.
Our national discussion of education has gotten terribly narrow,
a discourse of
economic competitiveness and test scores. So I wanted a blog
that encouraged a more
reflective, deliberative discussion of the purpose of education,
and the essay more so
than the typical blog post seemed the right genre. I wanted to
use this new medium
to write old-school, small essays about school. What is
interesting is the degree to
which the readers of the blog have responded in kind. Some of
their comments are
291 o PI I'I 0 1': Writing for the Public
paragraphs long, crafted and thoughtful. A community college
instructor writes a
meditation on teaching and the purpose of education: "I love to
pull my teaching
cart out into the dark, smelling all the trees and flowers that are
now only shadows,
knowing that I and my students are tired from doing something
worthwhile." Es-
sayist literacy a mouse-click away from Twitter.
***
Rhetoric and composition is deeply connected to matters of
broad public interest-
literacy, teaching, undergraduate education-and for a while
now, some within our
field have been seeking public connection through service-
learning, courses in civic
rhetoric, or involvement in workplace and community literacy
projects. There is
talk of a "public turn" in composition studies, and several new
journals are directly
addressing public and community literacy. But the huge,
clattering irony is that our
field, a field that has rhetoric at its core, offers little or no
graduate-level training for
public writing or speaking. English and education don't either.
Yet many in rhetoric
and composition (and in education) are yearning to speak to
wider audiences, to insert
our various bodies of knowledge and perspectives into the
public record.
We academics easily develop a tin ear to the sound of our own
language. We talk
too much to each other, and not beyond. We risk linguistic,
intellectual, and political
isolation. Many good things have come of rhetoric and
composition's move toward
disciplinary status. But with disciplinarity also comes a turn
inward, a concentration
on the mechanics of the profession, on internal debates and
intellectual display, on
a specific kind of career building-and it is all powerfully
reinforced, materially and
symbolically, by the academy.
There's nothing wrong with watching out for one's livelihood, of
course not.
And there's real value in a tradition that demands intellectual
scrutiny within ranks.
But, as Lisa Ede smartly observed a while back, there is a
tendency for disciplines,
for us, to create, or at least amp up, our debates by reducing and
reifying one an-
other's positions-then opposing them. This is the academic
engine and, yes, it
can contribute to more intense thinking. But it also keeps our
attention focused on
ourselves while all hell breaks loose in public policy and the
broader public sphere.
I wonder how we might continue to turn outward through our
disciplinary
debates. How can we attend to both our field and the public
domain ... and find
something generative in considering the two together?
The field of rhetoric and composition is grounded on the art of
persuasion, is
multidisciplinary, and has a foundational connection to teaching
practice and educa-
tion policy. It is the ideal place, as a number of people have
been arguing lately, to
imagine a different kind of disciplinary and institutional life.
We could begin in our graduate programs. Here's one small
suggestion. We
292 College English
could offer training-through a course or some other curricular
mechanism-in
communicating to broader audiences, the doing of rhetoric. The
training could
include analysis of public policy and media to heighten
sophistication about how
they work and how one might find or create an entry point. And
such training could
also include rhetorical theory and history that enhances the
understanding of such
public intellectual work-I think here, as one example,
ofJacqueline Jones Royster's
Traces ofa Stream, which offers a rich account of nineteenth-
century African Ameri-
can women moving into and affecting public life with a
rhetorically attuned public
writing. Students would learn a lot about media and persuasion
and the sometimes
abstract notion of audience. And they would understand
rhetoric, the rhetorical
impulse and practice, in a way that is both grounded and fresh.
4
NOTES
1. These statistics come from two sources: Thomas E.
Patterson's 1994 book Out of Order (160)
and Erik P. Buey and Maria Elizabeth Grabe's paper "Image
Bite News" (20).
2. Zell is quoted by media reporter Richard Perez-Pena on
iV!TYCs "On the Media," June 13,2008.
3. See the very title of T.A. Frank's Washington Month~'Y
article "vVhy Is Bob Herbert Boring?"
Washington Monthly, October, 2007, 16-20.
4. I would like to thank the following people for their comments
on an earlier version of this essay:
Richard Lee Colvin, Ellen Cushman, Casandra Harper, Linda
Kao, Elham Kazemi, Rema Reynolds,
and Kerri Ullucci.
WORKS CITED
Buey, Erik P., and Maria Elizabeth Grabe. "Image Bite News:
An Underappreciated Source of Politi-
cal Information." American Political Science Association.
Marriott, Loew's Philadelphia, and the
Pennsylvania Convention Center, Philadelphia. 31 Aug. 2006.
Address.
Ede, Lisa. "Reading the Writing Process." Taking Stock: The
Writing Process Movement in the '90s. Ed. Lad
Tobin and Thomas Newkirk. Portsmouth: Boynton/Cook,
1994.31-43. Print.
Hull, Glynda. Personal Communication. 13 June 2008.
Jones, Laura. "For Temps, There Are No Holidays." Los
Angeles Times 6 Sept. 1999: B5. Print.
Limerick, Patricia Nelson. "Dancing with Professors: The
Trouble with Academic Prose." New York
Times Book Review 31 Oct. 1993: 3,23-24. Print.
Patterson, Thomas E. Out of Ordel'. New York: Knopf, 1993.
Print.
Project for Excellence in Journalism. The State of the News
Media 2008: An Annual Report on American
Jou1?lalism. Project for Excellence in Journalism, 17 Mar.
2008. Web. 9 July 2009.
Rose, Mike. Lives on the Boundary: The Struggles and
Achievements ofAmerica's Underprepared. New York:
Free Press, 1989. Print.
Rose, Mike, and Karen McClafferty. "A Call for the Teaching of
Writing in Graduate Education."
Educational Researcher 30.2 (2001): 27-33. Print.
Royster, Jacqueline Jones. Traces ofa Stream: Literacy and
Social Change among African American Women.
Pittsburgh: U of Pittsburgh P, 2000. Print.
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01 February 2017 ProQuest
Table of contents
1. Dartmouth's new college try (Posted 2015-01-31
00:04:42)........................................................................ 1
01 February 2017 ii ProQuest
Document 1 of 1
Dartmouth's new college try (Posted 2015-01-31 00:04:42)
ProQuest document link
Abstract:
By the middle of fall term, 35 percent become high-risk
drinkers (defined as four or more drinks for women, five
or more drinks for men on at least one occasion in the previous
two weeks) compared with 26 percent among
college students nationwide.
Links: Article Linker
Full text:
Dartmouth is giving drinking a new college try. That is, the
drinking problem on its campus -- and, by the way,
on almost every college campus across the country.
The logical thinking of Dartmouth's mathematician president,
Philip J. Hanlon, is that drinking -- specifically,
drinking to health- and safety-threatening excess -- is not going
to disappear.
But it could perhaps be reduced. So the headline of the new
Dartmouth plan is to go after hard liquor because it
gets students drunker faster; it is the culprit in the vast majority
of cases that land inebriated students in the
emergency room.
Hard liquor will be banned at campus events and events held by
"Dartmouth College-recognized organizations."
(Fraternities, that's you.) Penalties for students found in
possession will be increased.
The emphasis on hard liquor makes sense -- as difficult as it
will be to enforce. So Dartmouth requires "third-
party security and bartenders for social events"? Students ramp
up the "pregaming" -- drinking shots
beforehand -- that is already the norm.
So pregaming becomes dicier in dorm rooms because of the
threat of sanctions -- maybe even sanctions on the
all-important "permanent record"? Students move the fun to off-
campus apartments.
Seriously, if these people put as much dedication into
schoolwork as they do into obtaining alcohol, they'd all be
Rhodes scholars.
Which is why I was especially intrigued by the parts of the
Dartmouth proposal that relate not to discouraging
the alcohol consumption but to encouraging both the creation of
community and the pursuit of -- dare I mention
it? -- learning.
This is the conundrum of college students today, especially at
highly selective schools such as Dartmouth
(acceptance rate: 11.5 percent, 2014): They work like demons to
get in -- and then, too often, fritter away too
much of their time in an alcoholic haze, or nursing hangovers.
The numbers are telling: Students entering Dartmouth drink less
than incoming college students nationally (72
percent non-drinkers at Dartmouth, compared with 59 percent
nationally).
But once on campus, they rapidly close the gap. By the middle
of fall term, 35 percent become high-risk
drinkers (defined as four or more drinks for women, five or
more drinks for men on at least one occasion in the
previous two weeks) compared with 26 percent among college
students nationwide.
At Dartmouth, Wednesdays are drinking nights because that's
when fraternities meet. Fridays and Saturdays
are drinking nights, obviously. Mondays, ditto, because "senior
societies" meet then.
"The fact that students are engaging in high-risk drinking
potentially four nights a week has a bearing on their
health and well-being; it also clearly affects their level of
academic engagement," a committee composed of
faculty, alumni and students reported to Hanlon.
Indeed, the report's description of what passes for a party at
Dartmouth underscores the inadequacy of cracking
down on hard liquor alone. "Dartmouth's social scene is in large
part centered around the performative drinking
game 'pong,' " it said. "Pong, particularly as the game has
developed, encourages rapid and increased alcohol
01 February 2017 Page 1 of 3 ProQuest
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RVICES?url_ver=Z39.88-
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20new%20approach%20in%20going%20after%20the%20campus
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consumption; current versions of the game may involve up to 30
cups of beer on the table."
The committee "also heard enough stories of inducing vomiting
to facilitate further consumption ('boot and rally')
and competitions to see who vomits first ('doming') to suggest
that these are common occurrences. Students
also routinely relate stories of having 'blacked out.' "
For this we're spending $65,000 a year?
I wish, as the parent of a student at a similarly selective
institution and the observer of her peers at other
colleges, I could smugly report that Dartmouth is the exception
to the generally responsible rule. Not true.
So some of Hanlon's other proposals make sense and merit
consideration elsewhere: Creating a four-year
residential house system, with grown-ups (faculty and grad
students) on premises, to create community apart
from frats. Encouraging service-oriented gap years, to develop
responsibility. Increasing "academic
engagement" -- including earlier Tuesday and Thursday morning
classes; clamping down on grade inflation;
and upping academic requirements such as writing theses.
One Dartmouth student I know argued that binge drinking stems
from too much pressure, not too little.
Students, she said, "turn to extreme behavior as a way of
releasing stress they confront" -- to excel
academically, cram in extracurricular activities, find prestigious
jobs. Still, if students can drink this much and
maintain 3.8 GPAs, something seems wrong.
"Now, get to class," Hanlon concluded his speech outlining the
new approach. That's not a bad message, to
college students everywhere.
[email protected]
Subject: College students; Colleges & universities; Liquor;
College campuses;
Publication title: The Washington Post; Washington, D.C.
Publication year: 2015
Publication date: Jan 31, 2015
Year: 2015
Section: EDITORIAL-OPINION
Publisher: WP Company LLC d/b/a The Washington Post
Place of publication: Washington, D.C.
Country of publication: United States
Publication subject: General Interest Periodicals--United States
ISSN: 01908286
Source type: Newspapers
Language of publication: English
Document type: Editorial
ProQuest document ID: 1649339458
Document URL:
http://du.idm.oclc.org/login?url=http://search.proquest.com/doc
view/1649339458?accountid=14608
Copyright: (Copyright The Washington Post Company, Jan 31,
2015)
Last updated: 2015-01-31
Database: ProQuest Central
01 February 2017 Page 2 of 3 ProQuest
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Why Aren’t We Excited About Earth Day AnymoreThree organizers f.docx

  • 1. Why Aren’t We Excited About Earth Day Anymore? Three organizers from the first event in 1970 remind us that we still have a lot of work to do. By Devi Lockwood NYTimes, April 21, 2020 In the 1960s, environmental destruction was upfront and personal. It was in your face. Los Angeles was shrouded in smog. The Cuyahoga River in Cleveland caught fire. Three million gallons of oil spilled off the coast of Santa Barbara, Calif. New York City dumped raw sewage into the Hudson River. Bald eagles were teetering near extinction in the lower 48 states because of the ravages of DDT. Leaded gasoline poisoned children. “A lot of people were getting angry about dirty water, dirty air and litter,” said Barbara Reid Alexander, Midwest coordinator for the first Earth Day, in 1970. “People were excited to talk about it.” Part of the spark that ignited Earth Day came from Gaylord Nelson, a senator from Wisconsin, who proposed campus teach- inson the environment, modeled after gatherings on college campuses where students and professors met to talk about the Vietnam War. Organizers chose April 22 because it would be before college students were cramming for final exams but after the snow melted. On April 22, 1970, Mayor John Lindsay of New York shut down 45 blocks of Fifth Avenue in Manhattan. Across the country, 20 million people took to the streets. The National Education Association estimated that 10 million public school children participated in teach-in programs where they learned about the costs of environmental inaction. “It was one of those transformational events,” said Denis Hayes, the national coordinator. “In 1969, people really didn’t talk about ‘the environment.’ By the middle of 1970, many
  • 2. Americans characterized themselves as environmentalists.” The turnout catapulted environmental issues onto the political agenda. Democrats and Republicans took interest. Legislation followed: the Clean Air Act, Clean Water Act, Endangered Species Act, Marine Mammal Protection Act, Toxic Substances Control Act, Resource Recovery and Conservation Act, National Forest Protection Act, the designation of Superfund sites and the establishment of the Environmental Protection Agency. “For the next decade, environmental legislation was almost unstoppable,” Mr. Hayes said. Today the story is different. Fifty years ago, the effects of burning fossil fuels on the atmosphere was only beginning to be understood. Now it is the looming threat to the planet as the earth steadily warms. And only now are people seeing, on a large scale, the consequences: record-breaking heat, floods, intensifying storms, landscape fires in California and Australia, the disappearance of Arctic ice, shrinking glaciers, dying coral reefs. But it has been a slow build to creating a movement with the power and public support that emerged from the first Earth Day. At Independence Mall in Philadelphia, thousands gathered on Earth Day in 1970.Credit...Associated Press What would it take for environmental fervor to reach the level of passions lit by Earth Day 1970? “Back in those days, the Democratic Party had a liberal wing and a very conservative wing, and so did the Republican Party,” Mr. Hayes said. “You were able to put together legislation and get enough support from the progressive wings of both parties to have it be bipartisan. Today that is not true.” In addition the issues — bottom trawling, ocean acidification, floating plastic gyres and, of course, greenhouse gas emissions — are international in scope.
  • 3. “It doesn’t make any difference who burns a ton of coal,” Mr. Hayes said. “The atmospheric impact is the same.” And while the U.N. can pass resolutions, it has no enforcement mechanisms. Arturo Sandoval, known for his work in the Chicano civil rights movement at the University of New Mexico, was the Western regional coordinator for the first Earth Day. He thinks the lack of diversity in the mainstream environmental leadership hampers its ability to create a broader coalition. “If for the last 50 years you’ve only had white, middle-class, mostly male leadership, it’s very difficult to move beyond that,” Mr. Sandoval said. “The environmental movement was a victim, in a way, of its own early success,” he added. “They thought they had a model that would last, and they didn’t bother to reach out beyond what is a middle-class, white constituency, and that is not enough people to fight off the kind of attacks that are happening now.” Ms. Alexander is concerned at how economic inequality has limited the climate movement. “The current situation has resulted in a concentration of wealth at the very highest level and a deterioration in the middle class,” she said. Many people, she added, “feel they have been left behind and that climate change is just a rich person’s fancy.” “The environmental movement is so pressed on their notion of carbon taxes and higher prices to pay for their subsidies — it’s like they are part of the elite,” Ms. Alexander said “We are not going to get a consensus from rural, working-class Americans by screaming about the death of the planet,” she added. Instead, she suggested, the conversation needs to shift to consider “what real people need to afford electricity.” “We did all the easy stuff,” Ms. Alexander said. “We’re now down to some more difficult steps.”
  • 4. 284 OPINION: Writing for the Public Mike Rose or the past twenty years or so, I have been fortunate to write for a fairly broad audience. While I was teaching, or running an educational program, or do- ing research, I was also composing opinion pieces or commentaries about the work I was doing. This process of writing with part of my attention on the classroom or research site and part of it on the public sphere forced me-would force anyone-out of familiar rhetorical territory. As a result, I've been thinking a lot about both the challenge and the importance of academics and other specialists communicating with the general public-and I certainly have been thinking about how hard it is to do this. Our languages of specialization can be so opaque, and mass media are becoming all the more sound-bite and entertainment oriented. Serious consideration of serious issues is difficult to achieve. Let me offer two moments from my own writing life that represent some of the tensions inherent in trying to write for a wider readership today. Lives on the Boundary, a book about educational
  • 5. underpreparation published in 1989, was my first attempt to write about educational issues for the general pub- lic. Then I began circulating early chapters to publishers in 1987, I received one form-letter rejection after another ... at least a dozen in all. Then I lucked out and got an agent-though he didn't have much success either until he got a longtime acquaintance, an editor at the Free Press, to sit down with the thing. My agent told me later that the first question he typically got when he told editors I worked at the University of California-Los Angeles (UCLA) and did my research on education and literacy was some variation of, "Okay, but can he write?" Mike Ro 5 e is a professor in the University of California-Los Angeles Graduate School of Education and Information Studies and author, most recently, of An Open Language: Selected Writing on Literacy, Learn- ing, and Opportunity and Ulby School?: Reclaiming Edllcation for All of Us. Part of this article was presented at the 2009 meeting of the Conference on College Composition and Communication in San Francisco. College English, Volume Number 3, January 2010 Copyright © 20 10 by the National Council of Teachers of English. All rights reserved. OPINION: vVriting for the Public 285
  • 6. Media need experts in and out of the academy for their knowledge and opinion, but there is an odd relationship here. Those in broadcast media, in trade publishing, in the world of newspapers and magazines are reliant on expertise but, as a rule, are wary, even disdainful, of the expert's ability to communicate it. And not without reason. As so many of all ideological persuasions, in and out of the academy, have hammered home (see Patricia Nelson Limerick's "Dancing with Professors" for a classic treatment), we academic types can be long-winded, reliant on jargon, and given to tangent or an endless loop of qualification and nit- picking. Caught in the linguistic bubble of our specializations, we are often impervious to our inability to connect with a more general audience oflisteners and readers. VVhen all those editors knew ofme came from a brief professional biography, they had reason to be cautious. This leads me to my second vignette, which offers another piece of the story. Nottoo long ago, I sent a commentary on the No Child Left Behind Act (NCLB) to a magazine of social and political commentary, in which I had published before. So much had been written about NCLB that either dealt with it strictly on the political and policy level, or energetically championed or damned it, that I wanted to try a piece that, though critical, would consider the legislation from
  • 7. multiple perspectives and also explain in plain language the problems with some of its core mechanisms, like the standardized test. To the editor's credit, I got a quick, personal response, affirming the importance of the topic. But my treatment of it was "too wonky." Could I write something that is "faster" as to what works, what doesn't, and why? The piece I sent was "too cautious." A "wonk" is someone who is taken by the details of a subject-in this case, educational policy-and the implication is of narrow preoccupation, getting lost in detail, a grind. I was trying to explain the key elements of a piece of public policy and reflect on its implications, but to this editor, what I was doing came across as tedious, boring, the domain of the policy wonk but not the general public. We were at an impasse. The editor's comments highlight several characteristics of contemporary media's treatment of public policy and social issues, all of which have been much discussed, often by media people themselves. The first has to do with the definition of news itself. The process by which an event gets tagged as newsworthy is influenced by a host of variables, from novelty, conflict, and sensationalism ("Ifit bleeds, it leads") to an editor's tastes and beliefs. A
  • 8. central issue here involves the scripts or narratives typically used to frame a story. In my case, the editor wanted a "what works/what doesn't" structure, a kind of ledger sheet that, I'll admit, would make for a quicker read. (The equivalent, if we were looking at the politics ofNCLB, would be a "who's winning/who's losing" story line.) Scripts like these contribute to what gets defined as a good news story. Pertinent here is a troubling finding in the Project for Excellence in Journalism's The State of 286 College English the News Media 2008: the agenda of the American news media continues to narrow, not broaden. This is true, the report adds, for new media as well. Sadly, education gets a tiny percent of total news coverage, and that coverage will tend toward certain kinds of stories rather than others. The second issue involves the increasing influence of an entertainment ori- entation on news and commentary. The length of stories is shrinking, as is their informational content. One example of many can be found in the average length of a presidential candidate's television sound bite. During the 1968 election it was 42 seconds; by 2004 it had been clipped to 7.6 seconds. l Newspapers and news maga- zines reflect the same impulse. Sam Zell, the real estate tycoon
  • 9. who owns the Chicago Tribune and Los Angeles Times, has been slashing and burning his papers to become, in his words, spicier, flashier, and easier to read. 2 And all this is affected by the explosion ofnew media. As words decrease, images proliferate, amped up via digital technology. To be sure, images can contribute to powerful inquiry, depending on how they're sequenced and integrated with spoken or written text. But as Glynda Hull, a researcher of literacy and new media, observes, "Instead of examination of an issue, we tend to get simplification. The visual substi- tutes for narrative and analysis" (personal communication). I've also noticed in print media, even in outlets pitched as highbrow, a rising value given to style that is arch or edgy. Liberal columnist Bob Herbert gets slammed in the liberal Washington Monthly because, though he's on the side of the magazine's angels, he's "boring."3 Snap and sizzle. The quick over the deliberative. "Surprise me," an impatient public radio producer tells me as I pitch an idea for a Labor Day commentary. If academics limit themselves through their specialized language, editors are limited as well by their own definitions of a newsworthy story and 'can overreact to the mere hint of scholarship, rejecting anything that, as one editor told me, "looks like a study."
  • 10. *** I want to suggest some ways for academics to write successfully within this com- municative tangle. I'll do so by describing two courses I developed to help graduate students write for broader audiences. These courses are housed in the place where I work, a graduate school of education, but, like education, rhetoric and composition is widely interdisciplinary and has a long reach into practice. The reader will see many parallels. Education includes areas of study as diverse as history and developmental biology and psychology ... as well as economics, linguistics, anthropology, political science, sociology, statistics, and more. It is not uncommon for a student to study several o P I f',; I 0 f',;; Writing for the Public 287 of these disciplines, acquiring their vocabularies and modes of argument along the way, acquiring as well the authority of disciplinary membership. But education is also intimately connected to broad public concerns, and the majority of students in education very much want to affect educational policy and practice. How do they turn, and tune, their voices from the seminar room to the public sphere? As they
  • 11. try to do so, they find themselves smack in the middle of a whole set of questions about communication: about writing, voice, audience, and the tension between the language of specialization and the language of public discourse. The school of edu- cation becomes a rhetorical laboratory. I hadn't been in UCLA's School of Education for very long before these ten- sions became a focus of my teaching. Student after student in child development, or language policy, or the study of higher education sat in my office expressing a desire to make a difference in the world, to communicate with the public about educational issues that mattered deeply to them. But they didn't know how to do it, or, to be more exact, they worried that the specialized language oflearning theory, or critical social thought, or organizational behavior that they had worked so hard to acquire both certified their authority in the academy and tongue-tied them when it came to writing for nonspecialists. Some also worried that these new languages-the syntax and vocabulary, the conventions and stance-left no room for a personal mark, for the deeply felt beliefs that brought them into education, for passion. The first course I developed helps students become more effective scholarly writers. And while it certainly addresses everything from conventions of citation to summarizing a body of research literature, it also assists
  • 12. students in framing a tight argument and questioning it, in thinking hard about audience, in appropriating stylistic devices and considering the grace as well as informational content of their sentences. The course is structured like a workshop, and each student begins by reading aloud a piece of his or her writing, even if half of it is charts and statistical tables. Be- cause so many students in education come out of the social or psychological sciences, they have rarely, if ever, had the opportunity to think about their writing as writing and not just a vehicle to hold information. I want them to hear their writing. I urge them to find other scholarly and non-scholarly writers they like and read them like a writer, noting and analyzing what it is they do that works-and then incorporating those writers' techniques into their own work. At the end of the quarter, I think that the primary thing students acquire is a rhetorical sense of their writing; style and audience are more on their minds. As one student put it so well, "The course got me to think of my writing as strategic. Vho am I writing to? Vhere do I want to take them with my argument? How can I get them there?" (For a fuller discussion of this course, see Rose and McClafferty.) The second course shares a good deal with the workshop on scholarly writing,
  • 13. 288 College English but is designed to help students in education write for the general public. The goal is to produce two pieces of writing: the newspaper op-ed piece and the magazine article. Students can vary these for online media, but the purpose remains the same: to draw on one's studies and research to write for a wide audience a 700- to 800- word opinion piece and a 1,SOO- to 2,SOO-word magazine article. Students are also required to familiarize themselves with appropriate outlets and submit to them. To streamline our discussion here, I'll focus on the opinion piece, though my students and I go through the same process and make some of the same discoveries in writing the magazine article. On the first day of class, I distribute a variety of opinion pieces-and encourage students to subsequently bring in ones they find that catch their fancy. Ve operate inductively, reading the selections and looking for characteristics and commonalities. Students immediately notice the brevity and conciseness of the opinion piece (versus the longer, more elaborated writing of their disciplines). Claims and arguments are made quickly and without heavy citation or marshalling of other research relevant to the topic.
  • 14. Evidence is present in the opinion piece, of course, but it will be one or two key statistics or examples or reports, or a telling and crisp quotation from another expert. The length of this essay won't allow for many examples, but let me offer one here that my students liked. Writing about the plight of temp workers, labor policy analyst Laura Jones warns, "Vhen it comes to benefits, temps better take their vitamins and look both ways before crossing the street: Only S% receive employer-provided health insurance" (BS). The question that then emerges is, how does one select a sample of evidence that is vibrant yet stil1 representative? Or, more challenging, how does one deal with conflicting evidence within constraints? Students also notice features of the op-ed genre, particularly the "hook," the linking of the piece onto an event in the news. And, in some pieces, the "turn," that point where the writer, having summarized current policy or perception, turns the tables and offers another way-the way the writer prefers-to think about the issue at hand. Opinion pieces are written in all kinds of styles and voices-from polemical to didactic to ironic-but students comment on the commonalities in language, the ac- cessible vocabulary, the lack of jargon (or the judicious use of it, always defined), the frequent use of colloquial speech-always for rhetorical effect.
  • 15. Along with diction, they note the syntax of sentences-often not as complicated as they find in scholarly prose-and the short paragraphs (versus paragraphs that in scholarly writing can go on for a page). This attention to style leads to experimentation: incorporating metaphor, varying sentence length, strategically shortening paragraphs. It also contributes to a heightened appreciation of revision and a commitment to it. "By the time I got o PI1"ION: ~rriting for the Public 289 done 'with my piece," one student said, "every sentence was changed. It does you no good to hold onto your precious words." One thing I love about teaching this course-or the one focused more on schol- arly writing-is how easily, readily big topics emerge, topics central to the kind of work the students envision for themselves. We might be talking in class about the kind of evidence to provide, and that discussion balloons to the issue of authority, of demonstrating expertise. Or we're down to the level of the sentence, mixing long sentences with short ones, or even the effective use of the semicolon or the dash, and suddenly we're talking about how someone wants to sound, to come across to a reader.
  • 16. This concern about how one comes across has a lot to do with identity, a fun- damental issue at this stage of a graduate student's development. What kind of work do I want to do? How can I sound at least a little bit distinctive while appropriating the linguistic conventions of my discipline? Whom do I want to "write for; how nar- rowly or broadly will I think of my audience or audiences? - Vho am I as a scholar? Another gratifying element of the course is the crossover effect that always emerges: These young scholars begin to apply the lessons learned in this class on popular writing to their academic prose. I encourage a kind of bilingualism, the continued development of facility with both scholarly writing and writing for non- specialists. But there is playback, as well, from the opinion piece and magazine article onto the writing students do for their disciplines. They learn, for example, to present their argument quickly, tersely, without the scaffolds of jargon, catchphrases, and a swarm of citations. This honing of language can have a powerful effect on a writer's conceptualization of the argument itself. What exactly am I trying to say here? What is the problem I'm trying to solve? vVhat is the fundamental logic of my study? Writing the opinion piece, one student observed, "helped me think deeply about my topic. It's so easy to string a lot of fancy words
  • 17. together that look really important, but don't really have substance to them." I've been writing about the crossover from the opinion piece to scholarly writ- ing, but the crossover works in both directions. Students gain a heightened sense of the potential relevance of their work to issues of public concern. This awareness can vitalize scholarship. The fostering of a hybrid professional identity-the life lived both in specializa- tion and in the public sphere-is something I think we as a society need to nurture. The more opinion is grounded on rich experience and deep study, the better the quality of our public discourse about the issues that matter to us. *** Even as I am helping young scholars write the newspaper opinion piece, newspapers themselves are in flux and being wrenched toward various blends with new media. 290 College English "How can you convey profundity," a public relations friend ofmine asks me, "through Twitter?" Though he used an extreme example with Twitter-the microblogging service where messages are limited to 140 characters-he was
  • 18. pressing a legitimate point. Am I preparing my students for a vanishing world? Is even the 600- to 700- word opinion piece becoming irrelevant? Though my students are way savvier about new media than I am, I try to provide some guidance in writing for online outlets and in strategically blending image with text. Still, opinion pieces are published online, and many of the abilities students develop working on them carry over to newer genres: the rhetorical sensibility, the linguistic facility, the push toward conciseness. It is hard for specialists to make their way in our complex and evolving media world. Lord knows, this world has handed me my fair share of rejections. But though difficult, it is not closed by any means, and the blogosphere offers its own wide range of options and entry points. One clear thing the history of technology shows us is that while a new technology does change things, sometimes dramatically, it also blends and morphs into existing technologies and social practices. It is important then to keep in mind that various forms of media are not hermetic, not sealed off from each other. Many users shift from YouTube to a radio podcast, to Google Scholar, to a paperback recommended by a friend ... possibly on Facebook. And skills learned in one form can transfer to another, and hybrid forms can emerge.
  • 19. A generative interaction. Here are a few quick examples from my own experience. I mentioned earlier the importance of being concise without sacrificing your core claim or argument. At about the same time I wrote my first opinion piece, I was also beginning to do radio interviews. One medium is print- based and static, the other oral and interactive, but each in its way pushed me to refine the ability to state a point quickly. Also, talk radio-especially those shows with call-ins-really helped me develop a richer, more concrete sense of the audience out there, ofpossible misunderstandings or elaborations of a claim of mine ... or counter-arguments to it. And this experience with real and unpredictable audiences was certainly valuable when I sat down to compose something for the unknown readers of the opinion page. Long inept with all things computeresque, I recently entered the blogosphere, and, probably because I didn't know better, I wrote in a traditional mode for this new medium. Millions of active blogs are out there, of all imaginable content and style, but few in the (admittedly) small sample I saw looked like what I had in mind. Our national discussion of education has gotten terribly narrow, a discourse of economic competitiveness and test scores. So I wanted a blog that encouraged a more reflective, deliberative discussion of the purpose of education,
  • 20. and the essay more so than the typical blog post seemed the right genre. I wanted to use this new medium to write old-school, small essays about school. What is interesting is the degree to which the readers of the blog have responded in kind. Some of their comments are 291 o PI I'I 0 1': Writing for the Public paragraphs long, crafted and thoughtful. A community college instructor writes a meditation on teaching and the purpose of education: "I love to pull my teaching cart out into the dark, smelling all the trees and flowers that are now only shadows, knowing that I and my students are tired from doing something worthwhile." Es- sayist literacy a mouse-click away from Twitter. *** Rhetoric and composition is deeply connected to matters of broad public interest- literacy, teaching, undergraduate education-and for a while now, some within our field have been seeking public connection through service- learning, courses in civic rhetoric, or involvement in workplace and community literacy projects. There is talk of a "public turn" in composition studies, and several new journals are directly addressing public and community literacy. But the huge, clattering irony is that our
  • 21. field, a field that has rhetoric at its core, offers little or no graduate-level training for public writing or speaking. English and education don't either. Yet many in rhetoric and composition (and in education) are yearning to speak to wider audiences, to insert our various bodies of knowledge and perspectives into the public record. We academics easily develop a tin ear to the sound of our own language. We talk too much to each other, and not beyond. We risk linguistic, intellectual, and political isolation. Many good things have come of rhetoric and composition's move toward disciplinary status. But with disciplinarity also comes a turn inward, a concentration on the mechanics of the profession, on internal debates and intellectual display, on a specific kind of career building-and it is all powerfully reinforced, materially and symbolically, by the academy. There's nothing wrong with watching out for one's livelihood, of course not. And there's real value in a tradition that demands intellectual scrutiny within ranks. But, as Lisa Ede smartly observed a while back, there is a tendency for disciplines, for us, to create, or at least amp up, our debates by reducing and reifying one an- other's positions-then opposing them. This is the academic engine and, yes, it can contribute to more intense thinking. But it also keeps our attention focused on ourselves while all hell breaks loose in public policy and the
  • 22. broader public sphere. I wonder how we might continue to turn outward through our disciplinary debates. How can we attend to both our field and the public domain ... and find something generative in considering the two together? The field of rhetoric and composition is grounded on the art of persuasion, is multidisciplinary, and has a foundational connection to teaching practice and educa- tion policy. It is the ideal place, as a number of people have been arguing lately, to imagine a different kind of disciplinary and institutional life. We could begin in our graduate programs. Here's one small suggestion. We 292 College English could offer training-through a course or some other curricular mechanism-in communicating to broader audiences, the doing of rhetoric. The training could include analysis of public policy and media to heighten sophistication about how they work and how one might find or create an entry point. And such training could also include rhetorical theory and history that enhances the understanding of such public intellectual work-I think here, as one example, ofJacqueline Jones Royster's Traces ofa Stream, which offers a rich account of nineteenth-
  • 23. century African Ameri- can women moving into and affecting public life with a rhetorically attuned public writing. Students would learn a lot about media and persuasion and the sometimes abstract notion of audience. And they would understand rhetoric, the rhetorical impulse and practice, in a way that is both grounded and fresh. 4 NOTES 1. These statistics come from two sources: Thomas E. Patterson's 1994 book Out of Order (160) and Erik P. Buey and Maria Elizabeth Grabe's paper "Image Bite News" (20). 2. Zell is quoted by media reporter Richard Perez-Pena on iV!TYCs "On the Media," June 13,2008. 3. See the very title of T.A. Frank's Washington Month~'Y article "vVhy Is Bob Herbert Boring?" Washington Monthly, October, 2007, 16-20. 4. I would like to thank the following people for their comments on an earlier version of this essay: Richard Lee Colvin, Ellen Cushman, Casandra Harper, Linda Kao, Elham Kazemi, Rema Reynolds, and Kerri Ullucci. WORKS CITED Buey, Erik P., and Maria Elizabeth Grabe. "Image Bite News: An Underappreciated Source of Politi- cal Information." American Political Science Association. Marriott, Loew's Philadelphia, and the
  • 24. Pennsylvania Convention Center, Philadelphia. 31 Aug. 2006. Address. Ede, Lisa. "Reading the Writing Process." Taking Stock: The Writing Process Movement in the '90s. Ed. Lad Tobin and Thomas Newkirk. Portsmouth: Boynton/Cook, 1994.31-43. Print. Hull, Glynda. Personal Communication. 13 June 2008. Jones, Laura. "For Temps, There Are No Holidays." Los Angeles Times 6 Sept. 1999: B5. Print. Limerick, Patricia Nelson. "Dancing with Professors: The Trouble with Academic Prose." New York Times Book Review 31 Oct. 1993: 3,23-24. Print. Patterson, Thomas E. Out of Ordel'. New York: Knopf, 1993. Print. Project for Excellence in Journalism. The State of the News Media 2008: An Annual Report on American Jou1?lalism. Project for Excellence in Journalism, 17 Mar. 2008. Web. 9 July 2009. Rose, Mike. Lives on the Boundary: The Struggles and Achievements ofAmerica's Underprepared. New York: Free Press, 1989. Print. Rose, Mike, and Karen McClafferty. "A Call for the Teaching of Writing in Graduate Education." Educational Researcher 30.2 (2001): 27-33. Print. Royster, Jacqueline Jones. Traces ofa Stream: Literacy and Social Change among African American Women. Pittsburgh: U of Pittsburgh P, 2000. Print.
  • 25. _____________________________________________________ __________ _____________________________________________________ __________ Report Information from ProQuest February 01 2017 17:00 _____________________________________________________ __________ 01 February 2017 ProQuest Table of contents 1. Dartmouth's new college try (Posted 2015-01-31 00:04:42)........................................................................ 1 01 February 2017 ii ProQuest Document 1 of 1 Dartmouth's new college try (Posted 2015-01-31 00:04:42) ProQuest document link Abstract: By the middle of fall term, 35 percent become high-risk drinkers (defined as four or more drinks for women, five or more drinks for men on at least one occasion in the previous two weeks) compared with 26 percent among
  • 26. college students nationwide. Links: Article Linker Full text: Dartmouth is giving drinking a new college try. That is, the drinking problem on its campus -- and, by the way, on almost every college campus across the country. The logical thinking of Dartmouth's mathematician president, Philip J. Hanlon, is that drinking -- specifically, drinking to health- and safety-threatening excess -- is not going to disappear. But it could perhaps be reduced. So the headline of the new Dartmouth plan is to go after hard liquor because it gets students drunker faster; it is the culprit in the vast majority of cases that land inebriated students in the emergency room. Hard liquor will be banned at campus events and events held by "Dartmouth College-recognized organizations." (Fraternities, that's you.) Penalties for students found in possession will be increased. The emphasis on hard liquor makes sense -- as difficult as it will be to enforce. So Dartmouth requires "third- party security and bartenders for social events"? Students ramp up the "pregaming" -- drinking shots beforehand -- that is already the norm. So pregaming becomes dicier in dorm rooms because of the threat of sanctions -- maybe even sanctions on the all-important "permanent record"? Students move the fun to off- campus apartments. Seriously, if these people put as much dedication into schoolwork as they do into obtaining alcohol, they'd all be Rhodes scholars. Which is why I was especially intrigued by the parts of the Dartmouth proposal that relate not to discouraging the alcohol consumption but to encouraging both the creation of community and the pursuit of -- dare I mention it? -- learning.
  • 27. This is the conundrum of college students today, especially at highly selective schools such as Dartmouth (acceptance rate: 11.5 percent, 2014): They work like demons to get in -- and then, too often, fritter away too much of their time in an alcoholic haze, or nursing hangovers. The numbers are telling: Students entering Dartmouth drink less than incoming college students nationally (72 percent non-drinkers at Dartmouth, compared with 59 percent nationally). But once on campus, they rapidly close the gap. By the middle of fall term, 35 percent become high-risk drinkers (defined as four or more drinks for women, five or more drinks for men on at least one occasion in the previous two weeks) compared with 26 percent among college students nationwide. At Dartmouth, Wednesdays are drinking nights because that's when fraternities meet. Fridays and Saturdays are drinking nights, obviously. Mondays, ditto, because "senior societies" meet then. "The fact that students are engaging in high-risk drinking potentially four nights a week has a bearing on their health and well-being; it also clearly affects their level of academic engagement," a committee composed of faculty, alumni and students reported to Hanlon. Indeed, the report's description of what passes for a party at Dartmouth underscores the inadequacy of cracking down on hard liquor alone. "Dartmouth's social scene is in large part centered around the performative drinking game 'pong,' " it said. "Pong, particularly as the game has developed, encourages rapid and increased alcohol 01 February 2017 Page 1 of 3 ProQuest http://du.idm.oclc.org/login?url=http://search.proquest.com/doc view/1649339458?accountid=14608 http://du-
  • 28. primo.hosted.exlibrisgroup.com/openurl/01UODE/01UODE_SE RVICES?url_ver=Z39.88- 2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&genre=unknow n&sid=ProQ:ProQ:washingtonpost&atitle=Dartmouth's%20new %20college%20try%20(Posted%202015-01- 31%2000:04:42):%20The%20university%20is%20taking%20a% 20new%20approach%20in%20going%20after%20the%20campus %20drinking%20problem.&title=The%20Washington%20Post&i ssn=01908286&date=2015-01- 31&volume=&issue=&spage=&au=&isbn=&jtitle=The%20Wash ington%20Post&btitle=&rft_id=info:eric/&rft_id=info:doi/ consumption; current versions of the game may involve up to 30 cups of beer on the table." The committee "also heard enough stories of inducing vomiting to facilitate further consumption ('boot and rally') and competitions to see who vomits first ('doming') to suggest that these are common occurrences. Students also routinely relate stories of having 'blacked out.' " For this we're spending $65,000 a year? I wish, as the parent of a student at a similarly selective institution and the observer of her peers at other colleges, I could smugly report that Dartmouth is the exception to the generally responsible rule. Not true. So some of Hanlon's other proposals make sense and merit consideration elsewhere: Creating a four-year residential house system, with grown-ups (faculty and grad students) on premises, to create community apart from frats. Encouraging service-oriented gap years, to develop responsibility. Increasing "academic engagement" -- including earlier Tuesday and Thursday morning classes; clamping down on grade inflation; and upping academic requirements such as writing theses. One Dartmouth student I know argued that binge drinking stems from too much pressure, not too little.
  • 29. Students, she said, "turn to extreme behavior as a way of releasing stress they confront" -- to excel academically, cram in extracurricular activities, find prestigious jobs. Still, if students can drink this much and maintain 3.8 GPAs, something seems wrong. "Now, get to class," Hanlon concluded his speech outlining the new approach. That's not a bad message, to college students everywhere. [email protected] Subject: College students; Colleges & universities; Liquor; College campuses; Publication title: The Washington Post; Washington, D.C. Publication year: 2015 Publication date: Jan 31, 2015 Year: 2015 Section: EDITORIAL-OPINION Publisher: WP Company LLC d/b/a The Washington Post Place of publication: Washington, D.C. Country of publication: United States Publication subject: General Interest Periodicals--United States ISSN: 01908286 Source type: Newspapers Language of publication: English Document type: Editorial ProQuest document ID: 1649339458 Document URL: http://du.idm.oclc.org/login?url=http://search.proquest.com/doc view/1649339458?accountid=14608 Copyright: (Copyright The Washington Post Company, Jan 31, 2015) Last updated: 2015-01-31 Database: ProQuest Central 01 February 2017 Page 2 of 3 ProQuest
  • 30. _____________________________________________________ __________ Contact ProQuest - Terms and Conditions 01 February 2017 Page 3 of 3 ProQuest http://www.proquest.com/go/pqissupportcontact http://search.proquest.com/info/termsAndConditionsDartmouth's new college try (Posted 2015-01-31 00:04:42)