FACT
94% of all online retailers provide
email customer service
27% of email inquiries are
answered incorrectly
The Takeaway
Knowledge of the product is more important than speed when
emailing a customer, so do everything in your power to get it right
the first time, every time.
Source: Zak Stambor, Internet Retailer, 2010
CHAPTER 5: ONLINE RETAIL 55 HelpScout.net