You can automatically email people that visited a product page but didn’t start the purchase process. This is called “page abandonment”, and it can be powerful to get more sales. Learn how to increase your sales by using a page abandonment campaign. Find more on our blog at https://helpflow.net/blog/using-page-abandonment-to-get-more-sales
5. IDENTIFY WHY PEOPLE
DON'T PURCHASE
Start identifying trends or reasons of why people left your websi
without making a purchase by sending just 1 email asking them
why they didn’t buy the product.
- Send these people an email that asks about why they didn't
actually buy your product
- The email message should be focused on identifying the speci
reasons for people leaving your website without making a
purchase.
6. CREATE FULL CAMPAIGN
ADDRESSING THESE REASONS
Createasequenceofemailsthatsendsthesepeopleemail(s) over
aperiodoftimeaddressingthesereasonsfornotactuallybuying
yourproducts.
Thegoalistoaddresseachofthemainreasonspeoplehavefor
notbuyingtheproducts.
7. IMPROVE CAMPAIGN
OVER TIME WITH TESTING
Continueworkingonrefiningyourpageabandonment
campaign.
- Measurethesalesgeneratedfromthecampaignovertime
- Testdifferentemailcontent/ emailmessages
- Adjustthesequencei.e. daysafterwhichthe
followupemailsaresenttobemosteffective
8. WANT MORE?
Listen to the full interview and see the detailed blog post at
www.eCommerceScale.com.
eCommerceScale.com is brought to you by www.HelpFlow.net,
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