Mailcamp: Paul Kent, London Borough of Hillingdon

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Mailcamp: Paul Kent, London Borough of Hillingdon

  1. 1. Using Email for Surveys MailCamp Event Presentation Paul Kent Customer Engagement Officer
  2. 2. <ul><li>Post Email </li></ul>Postal Survey 2009 Invites 3,500 Responses 935 Mailouts 3 Response rate 27% Email Survey 2010 Cost 100% Invites 16,793 Responses 1,808 Mailouts 2 Response rate 11% Cost 15%
  3. 3. Factors affecting the number of responses <ul><li>Incorrect addresses </li></ul><ul><li>SPAM filters </li></ul><ul><li>Security concerns </li></ul><ul><li>Browser problems </li></ul><ul><li>Indifference </li></ul><ul><li>Big sample </li></ul><ul><li>Easy to access </li></ul><ul><li>Easy to understand </li></ul><ul><li>Easy to submit </li></ul><ul><li>Current affairs </li></ul>
  4. 4. Profile of Respondents Not Full-Time Work Full-Time 55+ years 35-55 years 18-34 years Group 60 54 46 37 46 54 49 30 39 36 38 47 12 32 13 2009 (%) Pop. Estimate (%) 2010 (%)
  5. 5. Preferred Methods of Contact Base: All respondents (1,808) Prefer to be contacted by Council via… (%) Prefer to contact Council via… (%)
  6. 7. Thank You

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