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Mailcamp: Helen Jeffrey, London Review of Books


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Mailcamp: Helen Jeffrey, London Review of Books

  1. 1. Helen Jeffrey, London Review of Books <ul><li>Twitter: @imhelenj </li></ul>
  2. 2. Our experience of choosing and using an ESP Where we started Selection process Short list Data feed Difficulties Positives Where we are now : some numbers What ’ s next….
  3. 3. Data feed <ul><li>USA subscription data (PCD) </li></ul><ul><li>UK/ROW subscription data (RED) </li></ul><ul><li>Customer data (xCart) </li></ul><ul><li>Legacy email lists (12All) </li></ul><ul><li>Blog users (Wordpress) </li></ul><ul><li>Online free registrations (SQL) </li></ul><ul><li>Online registered website users (SQL) </li></ul>
  4. 4. <ul><li>Field s Email First name Last name Phone </li></ul><ul><li>Opt-in LRB Opt-in shop Opt-out LRB Opt-out shop Opt-out global </li></ul><ul><li>12All sign-up date 12All LRB list? 12All shop list? </li></ul><ul><li>ADD Email2 ADD Title ADD Full name ADD Institution ADD Address1 ADD Address2 ADD Town ADD County/state ADD Postcode ADD Country ADD Mobile </li></ul><ul><li>UID - RED UID - PCD UID - Reg UID - User UID - Xcart UID - Blog </li></ul><ul><li>Reg code - campaign Reg code - offer URL Reg date Reg interest - art/architecture Reg interest - biography/memoir Reg interest - classics Reg interest - cinema/television Reg interest - history Reg interest - literary criticism Reg interest - music Reg interest - philosophy Reg interest - poems/poetry Reg interest - politics Reg interest - psychology/psychoanalysis Reg interest - religion/theology Reg interest - science/technology Reg interest - sociology/anthropology Reg profession Reg public username Reg - familiarity with LRB Reg - first heard about LRB </li></ul><ul><li>User activation date User date of last visit User no. of visits ever </li></ul><ul><li>Sub number Sub system Sub classification Sub currency Sub delivery area Sub status Sub product Sub gift to/from contact Sub gift - no. active Sub gift - no. lapsed Sub gift - no. ever Sub gift - latest order date Sub no. of active subs Sub no. of copies Sub no. of times renewed Sub original start issue Sub original start date Sub payment method Sub payment response channel Sub rate Sub rate group Sub last REN ack letter date Sub term start issue Sub term start date Sub term expiry issue Sub term expiry date Sub term no. of issues Sub month of REN gift letter DDs Sub original source code Sub original channel Sub original source category Sub last renewal code Sub last renewal code no. </li></ul><ul><li>Institution type Institution enquiry date Institution sub type Institution enquiry status Institution contact date </li></ul><ul><li>Xcart no. of orders Xcart last login Xcart first login Xcart referrer URL Shop earliest order date Shop latest order date Shop no. of orders Shop order value ever Shop purchase - merchandise? Shop purchase - mag tickets? Shop purchase - WLW tickets? Shop purchase - events? Shop purchase - reprints? Shop purchase - cover prints? Shop purchase categories </li></ul><ul><li>Blog date of registration Blog public username Blog latest comment date Blog no. of comments </li></ul>
  5. 5. Some numbers.. <ul><li>90,820 </li></ul><ul><li>18,806 </li></ul><ul><li>140 </li></ul><ul><li>5 </li></ul><ul><li>1 </li></ul><ul><li>0 </li></ul>