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Mailcamp: Dave Worsell, GovDelivery (Driving Standards Agency)

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Mailcamp: Dave Worsell, GovDelivery (Driving Standards Agency)

  1. 1. Driving Standards Agency<br />DSA Direct - Case Study<br />Dave Worsell<br /> Director, Government Solutions<br />dave.worsell@govdelivery.com<br />@dworsell<br />+44 207 993 5595 / +44 7500 902 516<br />www.govdelivery.co.uk<br />Version: March 2011<br />
  2. 2. DSA Case Study - Requirements...<br />
  3. 3. DSA Case Study - Requirements...<br />Mission: Safer Driving for Life<br />To engage with drivers of all ages, types and experience.<br /><ul><li>Learner Drivers (not only 17-25 year olds)
  4. 4. Cars
  5. 5. Bikes
  6. 6. HGV
  7. 7. Coaches
  8. 8. Driver Trainers (ADI’s)
  9. 9. Experienced drivers
  10. 10. Children / Schools</li></li></ul><li>DSA Case Study - Obstacles...<br />Picture by Ian Britton - http://www.freefoto.com/preview/21-54-3/Traffic-Cones<br />
  11. 11. DSA Case Study - Obstacles...<br /><ul><li>Website convergence / multiple platforms
  12. 12. DfT
  13. 13. DirectGov
  14. 14. BusinessLink
  15. 15. Control over messaging
  16. 16. Promotion – (not everyone uses Social Media to engage Gov.)
  17. 17. Budget restrictions
  18. 18. Limited Resources
  19. 19. Technology / Perception</li></li></ul><li>DSA Case Study – DSA Direct Video<br />http://www.youtube.com/watch?v=AoqlrVqTz20<br />
  20. 20. DSA Case Study - Outcomes...<br />
  21. 21. DSA Case Study - Outcomes...<br />Significantly higher levels of engagement…<br /><ul><li>Increased usage on the DSA and associated websites
  22. 22. 37.5k email subscribers to online content changes (growing quickly)
  23. 23. 3.6m messages, 19m updates, 1.3m unique clicks
  24. 24. 17k YouTube Subscribers (15k via email) with 3 million channel views
  25. 25. Multiple Twitter channels: Main has 5.1k followers / 8.6k by email digest
  26. 26. Chief Examiner now has a Facebook page (2,200 fans)
  27. 27. Estimated £120k paper savings per annum
  28. 28. Long term engagement (Advice on driving in icy conditions, changes in legislation, …)</li></li></ul><li>DSA Case Study - Collaboration...<br />
  29. 29. DSA Case Study - Collaboration...<br /><ul><li>DSA Direct collaborates to share subscribers with:
  30. 30. Highways Agency
  31. 31. Met Office
  32. 32. Health and Safety Executive
  33. 33. British Standards Institute
  34. 34. Local Authorities
  35. 35. 45% of all subscribers come via the network
  36. 36. Dramatic increase in subscribers when it snows (via network)
  37. 37. Widgets help DSA collaborate with ADI’s/Driving schools & Learners
  38. 38. Provides easy sharing into Social Media</li></li></ul><li>For more information...<br />Dave Worsell<br />Director, Government Solutions<br />0207 993 5595 <br />07500 902 516<br />dave.worsell@govdelivery.com <br />www.twitter.com/dworsell<br />Connect:www.govdelivery.co.uk<br />John Ploughman<br />Digital Communications Manager<br />Driving Standards Agency<br />john.ploughman@dsa.gsi.gov.uk<br />www.twitter.com/johnploughman<br /> <br />

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