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Our reality is also  our virtual experience Helen Mitchell <ul><li>Why I’m igniting…in the next 5 minutes </li></ul>
Time travelling <ul><li>Tonight we’ll go back and then forward again…how we connect beyond space & time… </li></ul>
Daily life in Herculaneum, Italy, 79AD <ul><li>Does what we want and need really change much? </li></ul>
The one constant is…  <ul><li>Disruptive innovations, changing… </li></ul><ul><ul><li>Business models </li></ul></ul><ul><...
Once upon a time, I studied virtual communication  This is what I saw This is what some thought
Where does ‘virtual’ come from? <ul><li>“ Being something in essence or fact” </li></ul><ul><li>14 th  Century:  from Medi...
A current disruptive innovation “the virtual revolution”
Yet…Face-to-face as the ultimate? <ul><li>What if it’s not possible? </li></ul><ul><li>How do I build trust? </li></ul>Sec...
It’s pretty much all ‘virtual’ anyway  <ul><li>Ever since we began recording our thoughts  </li></ul><ul><li>Writing is…  ...
Consider mobile technology
Things that change  how  we connect <ul><li>Printing press </li></ul><ul><li>Telephone </li></ul><ul><li>Web </li></ul><ul...
Printing press <ul><li>Mid 1400s: Growing literacy, eager for more  </li></ul><ul><li>“ Information revolution”…and power ...
Telephone <ul><li>The transactional became the conversational – over time </li></ul><ul><li>Needed new social customs </li...
Web <ul><li>Tim Berners-Lee’s proposal approved in 1989:    “Vague, but exciting” </li></ul><ul><li>Vision =    social & c...
Social media <ul><li>Mass communication to participatory communication  </li></ul><ul><li>Flattens hierarchies and control...
It’s changing our brains…
How we’re really using it…
They’re just new tools - our response makes it work <ul><li>“…  the real revolution is in this later and prolonged phase o...
Reality - it’s up to us <ul><li>Virtual works best with our humanity </li></ul><ul><li>Our behaviours make the difference ...
Find me <ul><li>@helmitch </li></ul><ul><li>helmitch.blogspot.com </li></ul><ul><li>linkedin.com/in/helenmitchellaus  </li...
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Our reality is also our virtual experience

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Exploring the nature of virtual communication and the current feeling about social media as we travel through time. Has anything really changed? Presentation for the Melbourne Knowledge Management Leadership forum, in the 'Ignite' format, January 2011.

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Our reality is also our virtual experience

  1. 1. Our reality is also our virtual experience Helen Mitchell <ul><li>Why I’m igniting…in the next 5 minutes </li></ul>
  2. 2. Time travelling <ul><li>Tonight we’ll go back and then forward again…how we connect beyond space & time… </li></ul>
  3. 3. Daily life in Herculaneum, Italy, 79AD <ul><li>Does what we want and need really change much? </li></ul>
  4. 4. The one constant is… <ul><li>Disruptive innovations, changing… </li></ul><ul><ul><li>Business models </li></ul></ul><ul><ul><li>Culture </li></ul></ul><ul><ul><li>Spread of ideas, beyond geography </li></ul></ul><ul><ul><li>Social interactions </li></ul></ul>For us, it’s the digital age
  5. 5. Once upon a time, I studied virtual communication This is what I saw This is what some thought
  6. 6. Where does ‘virtual’ come from? <ul><li>“ Being something in essence or fact” </li></ul><ul><li>14 th Century: from Medieval Latin virtuālis  effective, from Latin virtūs virtue </li></ul>
  7. 7. A current disruptive innovation “the virtual revolution”
  8. 8. Yet…Face-to-face as the ultimate? <ul><li>What if it’s not possible? </li></ul><ul><li>How do I build trust? </li></ul>Second Life Image credit: NMC Second Life / New Media Consortium
  9. 9. It’s pretty much all ‘virtual’ anyway <ul><li>Ever since we began recording our thoughts </li></ul><ul><li>Writing is… </li></ul><ul><ul><li>“ the translation of sound into a visual code” - Marshall McLuhan </li></ul></ul>
  10. 10. Consider mobile technology
  11. 11. Things that change how we connect <ul><li>Printing press </li></ul><ul><li>Telephone </li></ul><ul><li>Web </li></ul><ul><li>Social media </li></ul>
  12. 12. Printing press <ul><li>Mid 1400s: Growing literacy, eager for more </li></ul><ul><li>“ Information revolution”…and power shift </li></ul><ul><li>“ Democratisation of knowledge” </li></ul>
  13. 13. Telephone <ul><li>The transactional became the conversational – over time </li></ul><ul><li>Needed new social customs </li></ul>
  14. 14. Web <ul><li>Tim Berners-Lee’s proposal approved in 1989: “Vague, but exciting” </li></ul><ul><li>Vision = social & collaborative </li></ul><ul><li>Remember… “Why do I need a website?” </li></ul>
  15. 15. Social media <ul><li>Mass communication to participatory communication </li></ul><ul><li>Flattens hierarchies and control of ‘the message’ </li></ul><ul><li>And it’s still new for a lot of people </li></ul><ul><li>Some people don’t like it… </li></ul>
  16. 16. It’s changing our brains…
  17. 17. How we’re really using it…
  18. 18. They’re just new tools - our response makes it work <ul><li>“… the real revolution is in this later and prolonged phase of ‘ adjustment’ of all personal and social life to the new model of perception set up by the new technology.” </li></ul><ul><li>- Marshall McLuhan (1962) </li></ul>We are here
  19. 19. Reality - it’s up to us <ul><li>Virtual works best with our humanity </li></ul><ul><li>Our behaviours make the difference </li></ul><ul><li>Find ways to ‘see’ each other, be with each other </li></ul><ul><li>Our opportunities are great </li></ul><ul><ul><li>Individuals </li></ul></ul><ul><ul><li>Organisations </li></ul></ul>
  20. 20. Find me <ul><li>@helmitch </li></ul><ul><li>helmitch.blogspot.com </li></ul><ul><li>linkedin.com/in/helenmitchellaus </li></ul>

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