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Hello, Hello Viking!


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Hello Viking spurs agencies and marketers to grow by integrating strategy, creativity and technology. This is our portfolio, circa June 2012.

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Hello, Hello Viking!

  1. 1. ARE YOUVIKINGENOUGH?Hello Viking spurs agencies andmarketers to grow by integratingstrategy, creativity and technology. ©2012 Hello Viking
  2. 2. Hello Viking has been collaborating with advertising agencies, designers, PR firms,marketers and software developers since 2007. We focus on crafting and integratingbusiness models, consumer insights, marketing and technology strategies, design systems,brand positioning, advertising ideas, user experience, brand films and websites.Our experience is especially deep in automotive, retail, financial services and fashion. ©2012 Hello Viking | page 2
  3. 3. Hello Viking has collaborated with:ADVERTISING/MARKETING CONSUMER/RETAIL ENTERTAINMENT/PUBLISHINGAIMIA (Carlson Marketing Worldwide) Anheuser-Busch ABCArnold Best Buy Boston.comCarmichael Lynch Burger King Clear Channel CommunicationsCrispin Porter Bogusky Footjoy CNNDentsu General Mills DreamWorksFallon Gillette Hearst BroadcastingThe Lacek Group TennmanMagnet 360 IKEA Tracy Anderson MethodThe Martin Agency Jostens Turner BroadcastingPersuasion Arts and Sciences Kangaroos The Washington PostTaxi Branding MethodTeam Detroit Milwaukee’s Best FINANCIAL/INSURANCEVenables Bell P&G American Express Phillips Distilling Citizens BankASSOCIATIONS/NON-PROFITS Purina Discover CardBetter Business Bureau of MN/ND Sears FidelityDistrict 202 Southern Comfort The HartfordUniversity of Vermont Target Morgan StanleyVocal Essence Scudder Mutual Funds ELECTRONICS/SOFTWARE/ US BankAUTOMOTIVE/AVIATION/ TECHNOLOGYMANUFACTURING Apple PROFESSIONAL SERVICES3M BOSE Dashe & ThomsonBrunswick Corporation Curation Station Integrated Governance SolutionsBudget Car Rental EMC PwCDunlop Tires HPFord Motorola TRAVELGoodyear Samsung Royal CaribbeanHarley-Davidson Sharp Virgin AirlinesLund Boats Sony Your Boat ClubPorsche Virgin MobileSaturnVolkswagen of America ©2012 Hello Viking | page 3
  4. 4. VOLKSWAGEN OF AMERICA: INTEGRATED CAMPAIGNS (HISTORIC)1998-2006, Hello Viking’s founders helped lead and produce brand strategy, consumer research, brand films, print advertising, broadcastTVand radio, retail design systems and collateral, website UX, content strategy, copywriting, web development, event design and production andproject management for one of the most successful marketing campaigns ever. ©2012 Hello Viking | page 4
  5. 5. CNN - CNNGRILL.COMHello Viking produced strategy, design, site development and integration with Curation Station software for CNN’s 2012 SXSWmarketing efforts. ( will move to the RNC and DNC conventions during Fall 2012.) CLICK THE IMAGE TO SEE THE WEBSITE ©2012 Hello Viking | page 5
  6. 6. SEARS HOLDINGS: “PORTRAITS OF HEROES AT HOME” Working in collaboration with Taxi Branding, Hello Viking produced brand strategy, design, copywriting, film script writing, creative direction and project management to help the retailer best leverage its philanthropic efforts supporting military families.CLICK THE IMAGES TO SEE WORK AT HELLOVIKING.COM CLICK THE IMAGE TO SEE THE FILM AT OUR VIMEO PAGE. ©2012 Hello Viking | page 6
  7. 7. UNIVERSITY OF VERMONT: BRAND TV CAMPAIGN (3 SPOTS)Hello Viking worked alongside UVM’s President and Marketing teams to provide brand strategy, script writing, production services (Casting,Locations, Music licensing, etc.), film direction and post production.CLICK THE IMAGE TO VIEW THE THREE SPOTS ON OUR VIMEO CHANNEL. ©2012 Hello Viking | page 7
  8. 8. BEST BUY MOBILE: iOS & ANDROID APPSCollaborating with Persuasion Arts and Sciences, Hello Viking developed technology strategy, user experience, interface design and producediOS and Android development for three mobile apps for the electronics retailer. EXCUSE CLOCK TICKLEY APPROFILEAPPLE iOS LINK HERE. APPLE iOS LINK HERE. APPLE iOS LINK HERE.GOOGLE PLAY LINK HERE. GOOGLE PLAY (ANDROID) LINK HERE. GOOGLE PLAY (ANDROID) LINK HERE. ©2012 Hello Viking | page 8
  9. 9. HELLO VIKING: VIKING SMACKDOWNBack in July 2008, roughly a week before the highly anticipated iPhone 3G launch (remember?), we produced Viking Smackdown, one of thevery first mobile websites to utilize the iPhone’s accelerometer. A few hundred thousand people, eager for anything iPhone, visited the site andplayed the game. Some, for over an hour a piece. The mobile app was an Apple App Store “Pick of the Week” during the iPhone 3G launch. VISIT VIKINGSMACKDOWN.COM ON YOUR iPHONE TO PLAY ©2012 Hello Viking | page 9
  10. 10. JUSTIN TIMBERLAKE’S 901 TEQUILA: SITE LAUNCHIn less than 10 days, Hello Viking produced user experience, interface design, copywriting and site development to meet the product launch. SITE DESIGN AND CONTENT FLIPPED FROM “DAY” TO “NIGHT” AT 9:01 PM PST. ©2012 Hello Viking | page 10
  11. 11. 3M U.S. CAREERS: WEB & FILMHello Viking provided communications and technology strategy, film scripting and direction, production, editorial, website user experience,website design, Curation Station software integration and project management for 3M’s US Careers re-launch and web presence. CLICK THE IMAGE TO VIEW THE SITE AND FILMS. ©2012 Hello Viking | page 11
  12. 12. PRICEWATERHOUSECOOPERS: CARBON BIGFOOT FACEBOOK APPLICATION Hello Viking worked with PwC to leverage and promote the firm’s green initiatives, by researching, designing/architecting and producing aFacebook application allowing college students to measure and track their personal carbon footprint throughout a school year. Feed  your  future. Use  this  calculator  each  month  to  keep  tabs  on  how  your  CO2-­generating   ? activities  impact  the  climate  of  the  planet.  Enter  as  much  or  as  little  information   Are   ou  a  Carbon  Bigfoot? Y as  you  wish.  The  more  you  put  in  the  more  useful  the  results.  You’ll  learn  a  lot   just  by  playing  around  and  comparing  your  results  with  other  people. SUBJECT: Christopher  B. YOUR  TOTAL  QUALIFIES  YOU  AS  A: Megafoot Fly YOUR  YEARLY  CARBON  IMPACT  IS: 26  tons 0  tons CHECK  YOUR  HISTORY: JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC BACK  TO  CURRENT Electricity  comes  from  fuel,  and   Click  to  Start Categories Devices burning  fuel  creates  CO2  (i.e.   Carbon).  You  may  want  to   ITEM  /  MONTHLY  CO2  IMPACT EDIT DELETE consider  unplugging  all  your   Shelter 545.5  kg devices  when  they’re  not  in  use,   because  there  is  a  “phantom”   Laptop  No.  1 23.5  kg current  that  is  still  burning  fuel.  At   the  very  least,  try  using    “standby”   Commute 845.5  kg modes  on  your  equipment  to   Printer  No.  1 23.5  kg reduce  your  impact. Devices 45.5  kg TV  No.  1 23.5  kg +  Add  Item TV  No.  2 23.5  kg CLICK THE IMAGE Microwave  No.  1 23.5  kg Close  WindowTO SEE A FILM ABOUT CARBON BIGFOOT. ©2012 Hello Viking | page 12
  13. 13. HAYNEEDLE.COM: BRAND LAUNCHHello Viking worked with Taxi Branding on brand and media research, brand strategy, design, copywriting, film concepts and online and printproduction to launch the online retailer. ©2012 Hello Viking | page 13
  14. 14. 3M U.S. CAREERS: “BEYOND THE HALLS” FILMHello Viking worked through Magnet360 with 3M’s US Careers team on communications strategy, film scripts, film direction, editorial andproject management to illuminate the diversity of career options available within the innovative global manufacturer.CLICK THE IMAGE TO WATCH THE FILM ON OUR VIMEO CHANNEL. ©2012 Hello Viking | page 14
  15. 15. TRACY ANDERSON METHODHello Viking collaborated with Tracy Anderson, their logistics and PR teams to produce and maintain the brand’s e-commerce site, proprietaryonline member community, public social media properties and email marketing. ©2012 Hello Viking | page 15
  16. 16. OUR METTLENEVER RESTSWe also forged these mighty toolsfor worthy marketers. Flexible content marketing software used by Marshalls, 3M, Starkey Labs, Mattel, Punch Pizza and numerous PR firms. Launched by Hello Viking: January, 2010. An online banner ad production shop that has produced dozens of rich media campaigns for Sony/180LA, Zappos/Mullen and others. Launched by Hello Viking: September, 2008. ©2011 Hello VikingHello Viking | page 16 ©2012 | 6.30.2011
  17. 17. ARE YOUVIKINGENOUGH? 1005 W. Franklin Ave., Minneapolis, MN 55405 612-377-2177 | | @helloviking